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Account Management

As a leading supplier in the electrical industry, MENNEKES GmbH & Co. KG has been known for its industrial plugs and sockets since 1935 and also shows its innovative spirit in eMobility charging solutions, whose type 2 plug and socket was declared an EU standard by the European Parliament in 2014. MENNEKES and communicode use their newly won, powerful connection for the introduction of a Digital Asset Management with the CELUM ContentHub. 

MENNEKES GmbH & Co.KG

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A connection with power! MENNEKES is further expanding its digital bridges together with communicode and distributes its energies even more efficiently through professional Media Asset Management.  

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Eine Verbindung mit Power! MENNEKES baut ihre digitalen Brücken gemeinsam mit communicode weiter aus und verteilt ihre Energien durch professionelles Media Asset Management noch effizienter.

Wir begrüßen MENNEKES als neuen Kunden.

We welcome MENNEKES as a new customer

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We are delighted to welcome the BLF Group as a new customer to communiversum. As a long-established food wholesaler, BLF has been supplying commercial kitchens with healthy and delicious food since 1929.
 
More performance, more quality, more service. For you! In line with this mission, we are redesigning the digital presence together: With modern PIM (Akeneo), efficient asset management via PIXX.IO, and smart features, we are creating greater customer proximity and efficiency. 
The goal is to make products tangible online, improve digital touchpoints, and modernize internal processes in a sustainable manner. communicode is accompanying BLF on this journey with comprehensive commerce and PIM expertise. 

We look forward to working with BLF – for a digital future that works and inspires. 

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BLF Group

Welcome to communiversum! Together, we are reshaping the digital customer experience!

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Herzlich willkommen im communiversum! Gemeinsam gestalten wir die digitale Customer Experience neu!

Von der Großküche ins digitale Zeitalter – Willkommen, BLF!

From commercial kitchens to the digital age – welcome, BLF!

## Turck: From complexity to digital clarity

Turck's vision was to build a fully automated, end-to-end digital product information supply chain — from suppliers to international channels. The project's main objective was to replace the existing PIM system with a modern cloud solution that would improve the quality and availability of product information and standardize and automate global processes. 

**The following project goals were defined:**

- Replacement of the previous PIM system (Asim)
- Selection and introduction of a future-proof, cloud-based PIM system and introduction of CELUM as a global DAM system
- Concept design and data modeling as well as complete migration from the legacy system
- Integration of existing SAP ERP systems (Turck & Turck USA)
- Optimization of translation management and connection to the SDL Language Cloud
- Automation of media and asset transfers between existing systems 

##Systems, interfaces, languages

Turck and communicode chose Contentserv as their central PIM system, impressed by its modern information supply chain management and highly automated workflows. This laid the foundation for efficiently orchestrating complex data streams and system landscapes.

One component, for example, was the integration of the SDL Language Cloud to enable translation processes to be automated and media-consistent in conjunction with Contentserv Translation Management.

In addition, several ERP systems and DAM platforms had to be synchronized and connected, in particular SAP ERP via Boomi and CELUM DAM with automated derivative transfer. Data provision for external systems such as the Cloud CDN and nexoma CatalogExpress also placed high demands on interface architecture and data quality.

##Digital transformation: From plan to platform

Before the project, Turck's system landscape was fragmented: an outdated PIM system (Asim), parallel ERP systems in Europe and the US, manual translation processes, and unlinked media management. The flow of information was frequently interrupted, slowing down global product communication.

The project therefore had a clear focus: automation, integration, and scalability. The new PIM system (Contentserv) was introduced in three agile phases and fully integrated into the TurcksIT ecosystem.
 
**Key milestones:** 

- **Migration from Asim** – including intensive data cleansing, harmonization of data models, and resolution of legacy structures.
- **SAP integration** – connection of the ERP systems of Turck Germany and Turck USA via Boomi middleware.
- **Automated media management** – seamless connection to CELUM DAM for automated derivative generation and asset maintenance.
- **Optimized translation workflow** – SDL Language Cloud replaces manual CSV processes and delivers speed, transparency, and scalability.
- **Modern and efficient interface infrastructure** – including to cloud CDNs and nexomaCatalogExpress – for consistent data across all channels. Non-transparent, bilateral interfaces are a thing of the past. The available product and media data are known and the data flows are transparent.

**The result:** a powerful, media-break-free system that can be flexibly expanded – whether for e-commerce, supplier onboarding or AI-supported applications.

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## Key figures & highlights: 

- Around **300,000 products and variants** in the system (including Turck USA)
- **15 actively supported languages**, dynamically expandable
- Presence with over 30 national subsidiaries
- Wide range of media types: technical data, product images, videos, BMEcat, marketing material
- **Approximately 40 active users** at project launch


With this platform, Turck is laying the foundation for automated, standardized, and internationally consistent product communication – while also creating the basis for future digitization and e-commerce initiatives.

## Timeline and implementation partners

The project kicked off on **January 10, 2024** and went live on schedule at the end of **May 2025**. The implementation was carried out in collaboration with several partners:

- **communicode** (consulting, project management, translation interface coordination, and implementation of PIM/DAM/middleware Boomi)
- **Contentserv** (PIM system)
- **CELUM** (digital asset management)
- **RWS** (translation service provider, migration of SDL systems)

##A digital edge in product communication

Turck now benefits from significantly more efficient maintenance and distribution of product data and media – worldwide and across all channels. Translations are automated, content is consolidated and available for a wide range of applications. The new infrastructure enables the use of modern AI technologies, creates the basis for

international e-commerce connections, and is prepared for future expansions such as classifications or supplier onboarding.

##Partnership with perspective: an outlook

Turck has relied on communicode as its partner for PIM, DAM, and e-commerce for over 25 years. This project is a strategic milestone based on a proven, technology-neutral collaboration that paves the way for growth, innovation, and new markets.

Thanks to the integration of leading technologies such as Contentserv, Boomi, SDL, and CELUM, processes have been standardized and new potential tapped—from automated translation workflows and AI-supported data maintenance to globally consistent product communication.

Turck is now ideally positioned to actively shape the digital Industry 4.0.

**Next steps**

- Expansion of e-commerce integrations
- Nexoma integration for classifications
- Supplier onboarding
- SLA-based operation and continuous platform development

Migrating an outdated PIM environment with historical data and interfaces was a major challenge. We are glad that we took this step and can now look back on a successful project together with our partner communicode.

Hans Turck GmbH & Co. KG

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Hans Turck GmbH & Co. KG is one of the world's leading providers of automation solutions. Headquartered in Mülheim an der Ruhr, Turck has evolved from a component manufacturer in the 1960s into a global system provider. With a portfolio of over 100,000 products, providing structured and scalable product data posed a strategic challenge — and sparked an ambitious cloud transformation project.

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Die Hans Turck GmbH & Co. KG ist einer der weltweit führenden Anbieter von Automatisierungslösungen. Mit Hauptsitz in Mülheim an der Ruhr hat sich Turck von einem Komponentenhersteller der 1960er-Jahre zu einem global agierenden Systemanbieter entwickelt. Mit über 100.000 Produkten weltweit war die strukturierte und skalierbare Bereitstellung von Produktdaten eine strategische Herausforderung – und der Anlass für ein ambitioniertes Cloud-Transformationsprojekt.

Next Level Product Supply Chain: Wie Turck den Weg in die Cloud automatisiert hat

The Next Level of Product Supply Chain: How Turck Automated Its Path to the Cloud

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Director Software Development

### Wir bieten:
- Monitoring und Reporting
- Continuous Delivery
- Cloud Hosting
- Customer Service
- Service Management

Die Sicherstellung von Nutzung und Betrieb der E-Business Lösung ist für Sie von größter Wichtigkeit. Systemarchitektur, Benutzerprozesse und die Voraussetzungen verschiedener Hosting-Provider fließen in unser agiles Betriebskonzept ein. Standardisierte und automatisierte Deploymentprozesse und Releasemanagement ermöglichen schnell und zuverlässig auf besondere Situationen zu reagieren - auf Wunsch 24/7. Gemeinsam mit Ihnen entwerfen wir Ihr persönliches Service Management Package/SLA.

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Ensuring the use and operation of the e-business solution is of utmost importance to you. System architecture, user processes and the requirements of various hosting providers flow into our agile operating concept. Standardised and automated deployment processes and release management enable us to react quickly and reliably to special situations - 24/7 if desired. Together with you, we design your personal Service Management Package/SLA.

Service Management & Support

Standardised and automated operating and deployment processes as well as release management 

Director Digital Experience & Business

## Software ist der Motor der digitalen Transformation 
Das Wachstum der digitalen Wirtschaft hat dazu geführt, dass Konsumenten mit digitalen Produkten und Dienstleistungen sehr vertraut sind. Immer mehr Geld wird online ausgegeben und Unternehmen können nur im digitalen Bereich Wettbewerbsvorteile erreichen. In der Kombination aus digitalen Services und physischen Produkten entstehen einzigartige Angebote, die neue Werte und Erlebnisse schaffen. Geschäftsmodelle mit Fokus auf Kundenzufriedenheit, werden sich letztendlich auf digitale Dienstleistungen konzentrieren, da die Menschen digitale Erlebnisse immer mehr bevorzugen. Hierfür muss die passende Technologie intelligent eingesetzt werden, damit sich interne Fähigkeiten und die Kundenerfahrungen nachhaltig verbessern. 

Digitale Lösungen erfordern naturgemäß ein hohes Maß an Automatisierung. Die Veränderungsrate und reibungslose Inbetriebnahme einer Software-Lösung definieren die Geschwindigkeit, mit der am Markt agiert werden kann. Eine tiefe Integration meist mehrerer Systeme und einer Vielzahl von Anwendungen innerhalb der Customer Experience gehen damit einher. Die Rede ist dabei nicht von simplem Softwareeinsatz – das Unternehmen steht vielmehr vor der Frage, wie relevante Informationen und Akteure mithilfe digitaler Kanäle in eigene Prozesse integriert werden können. 

Wir bei communicode fokussieren uns auf Beratung und Engineering von Lösungen zur Prozessoptimierung entlang der gesamten Wertschöpfungskette im Unternehmen sowie der Entwicklung digitaler Services, die mithilfe von zusätzlichen digitalen Komponenten das Portfolio des Kunden bereichern. 




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- System Integration und Design
- Development und Operations
- Cloud Services und Hosting
- Service Management und Support

Digital Solutions

## Software is the engine of digital transformation 
The growth of the digital economy has led to consumers becoming very familiar with digital products and services. More and more money is being spent online and companies can only achieve competitive advantage in the digital space. The combination of digital services and physical products creates unique offerings that create new value and experiences. Business models with a focus on customer satisfaction will eventually focus on digital services, as people increasingly prefer digital experiences. For this, the right technology must be used intelligently to improve internal capabilities and customer experiences in a sustainable way. 

Digital solutions, by their very nature, require a high level of automation. The rate of change and smooth start-up of a software solution define the speed with which it can operate in the market. A deep integration of usually several systems and a multitude of applications within the customer experience go hand in hand with this. We are not talking about the simple use of software - the company is rather faced with the question of how relevant information and actors can be integrated into its own processes with the help of digital channels. 

At communicode, we focus on consulting and engineering solutions for process optimisation along the entire value chain in the company as well as the development of digital services, which enrich the client's portfolio with the help of additional digital components. 




- System Integration and Design
- Development and Operations
- Cloud Services and Hosting
- Service Management and Support

Digitale Lösungen erfordern naturgemäß ein hohes Maß an Automatisierung, damit digitale Services in Echtzeit und fehlerfrei zusammenwirken. Die Veränderungsrate und reibungslose Inbetriebnahme einer Software-Lösung definieren die Geschwindigkeit, mit der am Markt agiert werden kann. 

System Integration und Design

Die fortschreitende Vernetzung von Menschen mit Technologien und Prozessen bei B2B und B2C lassen digitale Ökosysteme innerhalb der Organisation und darüber hinaus entstehen - das ist das Wesen im Digital Business.

System Integration & Design

Software Engineering ist ein großer Teil der DNA bei communicode. Unsere Vollblut-Developer lieben Spezialaufgaben und technische Herausforderungen. Wir entwickeln Software und Schnittstellen auf höchstem Niveau. Industriestandards und Best Practices sind dabei unser Maßstab. Darüber hinaus lassen wir unser Können regelmäßig durch Zertifizierungen in allen Disziplinen überprüfen.

Development & Operations

Best-of-Breed: Damit Sie die beste Lösung bekommen.

Connectivity ist ein Megatrend unserer Zeit. Damit einher gehen völlig neue Lebens- und Arbeitswelten. Nutzen statt Besitzen eröffnet nicht nur neue Geschäftsmodelle, sondern stellt auch das Wertesystem unserer Gesellschaft auf den Kopf.

Cloud Services & Hosting

Wir begleiten Unternehmen bei ihrer Cloudstrategie, um ihre digitale Transformation risikoarm und kosteneffizient voranzutreiben. 

Standardisierte und automatisierte Betriebs- und Deploymentprozesse sowie Releasemanagement 

Service Management & Support

Wir bieten:

Thomas Kopatz

Customer projects

We welcome MENNEKES as a new customer

From commercial kitchens to the digital age – welcome, BLF!

The Next Level of Product Supply Chain: How Turck Automated Its Path to the Cloud

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