Insights

Hybrid sales in B2B will once again be the focus of many companies in 2026. Most know that they need to integrate digital sales channels with personal sales. However, the real challenge and work begins after that, especially when budget, time, and human resources are scarce.

A survey by ECC Cologne illustrates this dilemma: 84% of companies consider the digitization of their field service to be a high priority, but only 33% of these companies say they are already very far along in the process.