Insights

When it comes to personal customer meetings, traditional field sales and distribution remain a key success factor in many companies. However, with the increasing digitization of B2B, customers and buyers now expect immediate, cross-device access to relevant product information at any time. A digital product catalog or a self-service portal in B2B meets this demand and at the same time reduces the workload for the sales department. Nevertheless, many sales employees are initially skeptical about such solutions.