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Published 3/12/2026 Michael Ochtrop
DAM + AI: Intelligent Asset Management Strategies for Omnichannel ExcellenceCompanies today invest enormous budgets in e-commerce platforms, campaigns, marketplace integrations, and social media strategies. And yet, customers frequently experience inconsistent brand presentations: product images differ depending on the channel, PDFs are outdated, social media uses different assets than the webshop, international markets work with their own versions of assets, and marketing teams waste time on manual reconciliation.
ArticlePublished 3/11/2026 Michael OchtropDAM is not a tool. It is an architectural decision.
ArticlePublished 3/4/2026 Michael OchtropHow to choose the right DAM system – step by step
ArticlePublished 3/4/2026 Michael OchtropWhen is it time to change your DAM system? A guide for companies
ArticlePublished 3/4/2026 Michael OchtropThe fast DAM selection process: Two workshops for a well-founded decision
ArticlePublished 3/2/2026 Stefanie ParthenHow AI transforms unstructured data from silos into value-creating web content
ArticlePublished 2/23/2026 Bastian BuscheHow artificial intelligence is redefining digital asset management and why companies need to act now
ArticlePublished 2/23/2026 Philipp ReichardtAI in DAM systems: How artificial intelligence is revolutionizing digital asset management
ArticlePublished 2/4/2026 Mischa Wolfframm2026 – New year, familiar trends!? Hybrid sales in B2B
ArticlePublished 1/29/2026 Philipp ReichardtFrom PLM to PIM: How product information can be optimally utilized along the digital value chain
ArticlePublished 1/23/2026 Mischa Wolfframm2026 – New year, familiar trends!? Automation with AI in B2B commerce
ArticlePublished 1/21/2026 Stephanie Ebbert10 UX trends & tips: The future that clicks
ArticlePublished 11/7/2025 Mischa WolfframmDigital product catalog and analog sales: It's all in the mix
ArticlePublished 11/6/2025 Philipp ReichardtPXM in B2B: How better product information increases conversion rates