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Account Management

As a leading supplier in the electrical industry, MENNEKES GmbH & Co. KG has been known for its industrial plugs and sockets since 1935 and also shows its innovative spirit in eMobility charging solutions, whose type 2 plug and socket was declared an EU standard by the European Parliament in 2014. MENNEKES and communicode use their newly won, powerful connection for the introduction of a Digital Asset Management with the CELUM ContentHub. 

MENNEKES GmbH & Co.KG

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A connection with power! MENNEKES is further expanding its digital bridges together with communicode and distributes its energies even more efficiently through professional Media Asset Management.  

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Eine Verbindung mit Power! MENNEKES baut ihre digitalen Brücken gemeinsam mit communicode weiter aus und verteilt ihre Energien durch professionelles Media Asset Management noch effizienter.

Wir begrüßen MENNEKES als neuen Kunden.

We welcome MENNEKES as a new customer

Director Marketing

## More performance for successful brands 
A good product and an appealing and well-functioning website form the basis for long-term success. Intelligent marketing is needed to reach your target group and generate both leads and stable customer relationships. An agile marketing strategy results from in-depth analyses of the market position as well as the touchpoints of your target group. communicode offers you a comprehensive all-inclusive package which aligns your marketing campaigns exactly to your needs and your economic objectives. 




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## Mehr Performance für erfolgreiche Marken
Ein gutes Produkt und eine ansprechende sowie gut funktionierende Webseite bilden die Basis für langfristigen Erfolg. Um die eigene Zielgruppe zu erreichen und sowohl Leads als auch stabile Kundenbeziehungen zu generieren, ist intelligentes Marketing gefragt. Eine agile Marketingstrategie ergibt sich aus eingehenden Analysen der Marktposition sowie der Touchpoints Ihrer Zielgruppe. communicode bietet Ihnen ein umfassendes Komplettpaket, das Ihre Marketingkampagnen exakt auf Ihren Bedarf und Ihre wirtschaftliche Zielsetzung ausrichtet.




- Beratung und Entwicklung digitaler Markenstrategien
- Konzeption und Umsetzung Online Marketing
- Beratung technische Umsetzung von Marketing-Applikationen

Digital Marketing

For a future-proof and customer-oriented marketing strategy, it is important to determine the current situation. How are the market and competition shaping up? Which goals and success factors (KPI) need to be defined in advance?  

Consulting & development of digital brand strategies 

Customer-oriented marketing strategies are future-proof strategies that promise success.

Successful e-commerce is closely linked to targeted digital marketing. Its strength is the ability to address customers individually. No one knows your customers as well as you do, and this advantage must be exploited. This is a challenge that we meet with integrated solutions. Using innovative tools and systems, campaigns can be targeted and controlled to ensure the sustainable success of your marketing. 

Consulting Technical Implementation Marketing Automation 

Communicate with your customers across channels in real time and create lasting customer loyalty with individual shopping experiences.

Um erfolgreiches Online-Marketing zu betreiben, ist eine ganzheitliche Sicht auf Ihr Geschäftsmodell der erste Schritt. Davon ausgehend entwickeln wir eine kreative und innovative Marketingstrategie. 

Konzeption und Umsetzung Online-Marketing

Beratung, Strategie und Konzeption für Ihr Crosschannel Online-Marketing.

 Conception & implementation of online marketing

- Consulting and development of digital brand strategies
- Conception and implementation of online marketing
- Advice on the technical implementation of marketing applications

As a professional partner for the purchase and sale of precious metals in the Ruhr area, the 
knows the importance of trust and security for its industry. 
industry. That is why Moroder Scheideanstalt has decided to refine its website with a relaunch to meet current 
and thus to meet current requirements. In this way, it will continue to offer private and 
and business customers a secure platform for trading in precious metals. 
precious metals. communicode AG is looking forward to the constructive cooperation and a brilliant result. 
result.

Moroder Scheideanstalt GmbH

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Standardised and automated provisioning processes and release management.We warmly welcome Moroder Scheideanstalt GmbH to communiversum. Together we are realising the relaunch of the e-commerce site based on Shopware.

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Wir heißen die Moroder Scheideanstalt GmbH herzlich im communiversum willkommen. Gemeinsam realisieren wir den Relaunch des E-Commerce-Auftritts auf Basis von Shopware.

Der digitale Schritt in eine glänzende Zukunft

The digital step into a bright future

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Director Digital Experience & Business

As early as in the 1960s, the lingerie maker Triumph ventured a step into the Asian market – this was an unusual and courageous move towards expansion at that time. Due to their combative management and shrill innovations such as the ,,Angel Bra“, Triumph rose to become the leading maker of lingerie in Japan. In order to preserve its pioneering role, Triumph already invested into e-commerce activities at quite an early stage. To remain successful and to increase revenue in the future the company decided in 2013 to replace and improve the existing proprietary e-commerce solution with SAP hybris. 

## Brand Leader through Targeted Customer Approach 
At present, the whole lingerie industry must deal with stagnant or even declining sales: new suppliers penetrate the market and put pressure on prizes. Therefore, manufacturers need to differentiate and define themselves clearly from one another. Triumph Japan decided to rely on customer service and an elaborated omnichannel strategy. For all their brands Triumph and Amos Style it conducts stationary trade. Hence, the aim is to link both worlds online and offline perfectly to one another and by doing so create a consumer centric overall shopping experience. The customer shall be perfectly advised at all levels of communication. 

The company’s central objective is a continuous development of their e-commerce system to increase turnover. That is closely linked to an increase of customer satisfaction which is enhanced by a refined customer approach in the stores. This is achieved by a consolidated data management – through usage of a scorecard for example – and marketing that reaches far beyond the realms of e-commerce into retail. So as to achieve this goal in the best possible way, internal processes had to be optimized in a further step. Therefore, the hybris customer service module is used which was adapted by communicode to Triumph’s individual requirements and is used since then by the internal stakeholders. 

## Upload to the Cloud 
An indispensable basis for an efficient omnichannel customer approach is, among others, a stable system architecture. The then existing architecture had reached its limit of capacity, due to an increase of traffic and even small variations led to extremely long page loading times. This was the reason why, in 2015, Triumph and communicode elaborated a concept for the implementation of an adequate system architecture for Triumph’s Japanese e-shop. Here the focus was on scalability, thrift, minimal risk, and future-proofness. A best practice solution was sought which allows scaling due to campaign rhythm and thus adjusts the used capacity precisely to demands. The decision was made for Amazon Web Services (AWS) that could further convince through good service and global dissemination. 

Screenshot Infoseite innerhalb des Triumph-Shops Japan

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Performance on Demand - benefit from our experience from this and other projects for your digital strategy.

What are your goals?

## From the idea to practice
In order to minimise the risk, a proof of concept tested the feasibility and outlined a scenario in which the existing system architecture was migrated and then optimised. After simulation of load tests during normal operation as well as at peak times it became clear that in terms of pricing vertical scaling was attractive even when it comes to cloud hosting, as capacities can temporarily be booked in addition. The decision was obvious: 30 % cost savings, 50 % sales growth within the test period, 40% more users, and a 30% higher conversion rate convinced and the pilot system was then gradually expanded into the productive system.
Besides the technical realisation, communicode also took over the project management and was thus responsible for the coordination of all project related service providers. In December 2015, after three months’ duration the project was successfully completed in time and budget. In order to assure smooth operation Triumph Japan makes use of communicode’s 24/7 support. A meeting is held once a month during which planned marketing activities such as TV spots, mailings, or voucher campaigns are communicated. 

## Lessons learned 
Each and every project is unique and such is each customer. An international project confronts us with challenges different from local projects. However, the ongoing collaboration between Triumph Japan and communicode proves that today’s technology makes it possible to bridge the missing physical proximity to the customer to a great extent. Like with all international projects a different and alien language and culture lead to a special situation that is to be dealt with. A certain amount of time is needed to establish oneself as a reliable strategic partner, since mutual trust has to be built on both sides. In addition, an agile working method presents a particular challenge when working remotely: thus, certain adaptations according to specific project and customer needs are required – and especially so when it comes to working within different time zones. 
However, alongside this knowledge we also gained experience on a technical scale: whoever wants to run a hybris online shop within the cloud needs expertise in the fields of application and cloud services. Yet, hybris is definitively ready for the cloud. The highly efficient mix of instances and services together with automatic scaling saves costs and resources. Triumph Japan is now optimally prepared to further enhance their omnichannel strategy that helps to maintain the company’s leading market position in the future. 

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Triumph Global Sales AG

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Triumph and communicode worked out a concept to implement a needs-based system architecture for the Japanese e-shop. The focus here was on scalability, profitability, minimal risk and future security. A best practice solution was sought that would allow scaling in the campaign rhythm and thus the capacity used to be variably adapted to requirements. The decision was made in favor of Amazon Web Services (AWS).

Download the case study "Triumph - Big in Japan" here.

Case_study_Triumph_Japan_en.pdf

Download PDF

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Triumph und communicode arbeiteten ein Konzept zur Umsetzung einer bedarfsgerechten Systemarchitektur für den japanischen E-Shop aus. Im Fokus standen hierbei Skalierbarkeit, Wirtschaftlichkeit, minimales Risiko und Zukunftssicherheit. Gesucht wurde eine Best Practice Lösung, die es ermöglicht, im Kampagnenrhythmus zu skalieren und somit die genutzte Kapazität variabel an den Bedarf anzupassen. Die Entscheidung fiel auf Amazon Web Services (AWS).

PDF herunterladen

Big in Japan

## The Stadtwerke Schwerte (SWS) Group of Companies grows further 
Stadtwerke Schwerte pursues the goal of offering its customers not only the supply of electricity, gas and heat, but also a modern and sustainable all-round supply of energy, telecommunications, leisure and drainage. High on their priority list is to provide their customers with a better overview of existing contracts, give individual and better offers from Stadtwerke Schwerte (SWS) as well as inform about current events such as disruptions or planned maintenance work in the supply area. Together with con|energy ag, consultant for the energy industry, the digital strategy of the group of companies was realigned.  

Those responsible in marketing and sales have recognized that they can only achieve their goals if they upgrade their IT landscape for targeted marketing campaigns and more automation. The Essen-based digital agency communicode AG, recently a cooperation partner of con|energy, was able to convince the municipal utilities with its full-service portfolio and its iterative, agile way of working for conception and implementation. Alongside the digital strategy, a pilot project was set up that has the greatest business value with a reasonable budget for the group of companies and could be implemented in an adequate time. 

## Starting Point: Data in Abundance 
The group of companies already offers a variety of services in B2B and B2C. Many citizens of Schwerte are customers of diverse companies of SWS. Every company manages its own, historically evolved IT landscape for its business activity with information about customers and contracts, as well as data about infrastructure and technology. Besides the data itself, there is also the knowledge of data and its structures that is spread. What data is actually there and how can they reasonably be linked? Which gas customer also has an electricity contract? Which household has a fiber optic cable, which is not used yet? These and many other questions have been difficult to deal with. In this initial situation, it was actually not possible to make marketing target-oriented and automated. In order to be able to reach our customers with relevant information and attractive offers, a holistic picture of them is a first necessity. Michaela Zorn-Koritzius | Head of Marketing, Stadtwerke Schwerte (SWS) 

## Proof of Concept: consolidated data from all business areas 
Based on these findings, the communicode consultants, together with the Schwerter people, set the goals for the first project:     

- Development of a customer data management platform as middleware for the data sources 
- Link relevant data from distributed systems sensibly and sustainably 
- Compliance with the legal framework for unbundling business and the GDPR 

True to the principle to realize the greatest business value for the company as quickly as possible, 4 out of a large number of application scenarios from the B2C area were defined for a PoC. 

1. 360 degree customer profile (Golden Customer Record) 
2. Easy to Use PowerSearch in Google style with a consolidated search index 
3. Data selection & mining 
4. Incident history: current and past incidents across all systems  

What are your goals?Performance on Demand - benefit from our experience from this and other projects for your digital strategy. 

## 3 Steps to the Golden Customer Record: 
First, the project team analyzed the essential core systems in order to consolidate the relevant information in a data model. With the infuniq framework, communicode provided the suitable platform for importing, normalizing and matching the data. 
The recipe for success: agile working method and a focus on the bare essentials. 
With agile methods and the expertise for data modeling from communicode, a quick start in the implementation was possible. For the prototype, functions with high business value were first described and accordingly prioritized during implementation. 

## Golden Customer Record 
The project was successfully implemented within 4 phases of 2 weeks each. The experts from the departments of Stadtwerke Schwerte (SWS) were part of the project team right from the start. The team planned interruptions in advance so as not to impair the daily business of the municipal utilities. Thanks to the close cooperation within the team and transparency throughout the project, the new functions and processes were quickly learned and checked for quality. The system is ready for use and the first data selections via PowerSearch were carried out together. 

## Available data with high enterprise value 
An important milestone for marketing and sales has been reached. The new infuniq CDM platform opens up both business opportunities and savings potential for municipal utilities. The task now is to consolidate data selections and continue data mining. The real business value lies in the consolidation of this data and is realized when a marketing automation tool is implemented. 


Stadtwerke Schwerte GmbH

Today, Stadtwerke Schwerte, founded 1868 as a gasworks, is a modern supplier that is responsible and passionate about shaping modern city life in Schwerte. The social, economic and ecological needs of the region are their top priority so that the citizens feel comfortable in their city. Internet, telephony and cable TV have also been offered via the Elementmedia subsidiary since 2011. In addition, the Schwerte public baths and city drainage service also belong to the group of companies. 

Download the case study of Stadtwerke Schwerte onto your computer (1MB)

download PDF

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1868 als Gaswerk gegründet, sind die Stadtwerke Schwerte heute ein moderner Versorger, der verantwortungsbewusst und leidenschaftlich das Schwerter Stadtleben mitgestaltet. Dabei stehen die sozialen, ökonomischen und ökologischen Bedürfnisse der Region an oberster Stelle, damit sich die Schwerter in ihrer Stadt wohlfühlen. Über das Tochterunternehmen Elementmedia werden seit 2011 auch Internet, Telefonie und Kabelfernsehen angeboten. Zur Unternehmensgruppe gehören außerdem das Stadtbad Schwerte sowie die Stadtentwässerung.

Von verteilten Daten zum Golden Customer Record

## Consultation is a top priority for us 
 
It is at the beginning of every collaboration and is an integral part of our projects. In dialogue with you and all stakeholders, we shed light on your digital business potential and define your goals. Our consultants provide impulses for new markets and technologies. They provide strategic and economic advice on the realisation of your business ideas and translate requirements into use cases ready for development. Depending on your needs, we provide you with the appropriate format: this ranges from a management summary to a backlog for a proof of value. 



- E-Business, Commerce & Omnichannel 
- Product Information Management (PIM) 
- Media Asset Management (MAM) 
- Business Transformation and Change Management

Business Consulting

From distributed data to Golden Customer Record

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## Beratung wird bei uns großgeschrieben 
 
Sie steht am Anfang jeder Zusammenarbeit und ist integraler Bestandteil in unseren Projekten. Im Dialog mit Ihnen und allen Stakeholdern beleuchten wir Ihre digitalen Geschäftspotentiale und stecken Ihre Ziele ab. Unsere Berater geben Impulse für neue Märkte und Technologien. Sie beraten strategisch und wirtschaftlich bei der Realisierung Ihrer Geschäftsideen und übersetzen Anforderungen in entwicklungsreife Use Cases. Je nach Bedarf liefern wir Ihnen das passende Format: Das reicht vom Management Summary bis zum Backlog für ein Proof of Value. 



- E-Business, Commerce & Omnichannel 
- Product Information Management (PIM) 
- Media Asset Management (MAM) 
- Business Transformation und Change Management

## Advantages of Agile PIM

### Agile PIM Project Method & Strategy
- The world is in constant digital change - keep up with the times with your product communication
- Agile development, introduction & expansion of your PIM strategy means rapid value creation
- You push adaptive and continuously developed or optimised processes & data
- You quickly receive functioning and productive software

### State of the Art Product Communication is your Competitive Advantage
- Agile PIM is the answer to rapidly changing market and environmental variables
- Risks are recognised earlier and avoided
- Agile communication potentials are used fully and promptly

### Agile PIM project methodology & strategy
- An agile culture enriches change management processes and results in high quality product information management.
- An agile culture promotes new, more effective processes and makes them visible
- The method increases the acceptance of all participants and improves the cooperation in the long term.
- With Agile PIM you pursue your goals more consistently and achieve measurable results faster

## Successfully implement your PIM project with us - agile and transparent

## Agile PIM is product information management by doing

### Accelerate processes in the company
With Agile PIM, communicode has developed a Change Management method which introduces complex data worlds and collaborative processes in manageable steps for companies. Optimisations are possible at any time and new requirements are welcome. This accelerates the process around your digital business transformation and secures your investment.

### Acting customer-centred in the market 
We reveal how Agile PIM can help you communicate faster, in a more customer-centric and multi-layered way. You become more visible in the market, increase your reach and become more attractive to your customers than the competition. Agile PIM makes it easier to conquer new markets quickly and to react adequately to changes.

### Implementing PIM projects successfully
Product Information Management is a complex topic and never linear. Our Agile PIM offer makes the topic transparent and actively promotes change management through a better understanding of the requirements of all specialist departments. This helps to successfully complete PIM projects through more acceptance and with a common goal definition in the sense of all stakeholders.

## The advantages of the agile PIM project methodology at a glance

### Get to know us and our agile PIM project method.
With our support, we will turn you into a Product Information Management specialist that is one step ahead of your competitors.

Let's talk about it: This is the first step on the way to better communication.
For a common understanding and better results.

<a href="mailto:sales@communicode.de?subject=I would like a free Agile PIM consultation">Write to us</a>or
<a href="tel:004920184188188"> call us without obligation.</a>



Successfully implement your PIM project with us - agile and transparent

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Setzen Sie mit uns Ihr PIM-Projekt erfolgreich in die Tat um – agil und transparent

Agile PIM

PIM by Doing:
communicode hat mit Agile PIM eine Change Management-Methode entwickelt, die komplexe Datenwelten und kollaborative Prozesse in überschaubaren Schritten für Ihre Organisation einführt. Optimierungen sind jederzeit möglich und neue Anforderungen willkommen. Das beschleunigt Ihre digitale Businesstransformation und sichert Ihre Investition.



PIM by doing with the Agile PIM method

Agile PIM: Accelerating processes in the company
With Agile PIM, communicode has developed a Change Management method which introduces complex data worlds and collaborative processes in manageable steps for companies. Optimizations are possible at any time and new requirements are welcome. This accelerates the process around your digital business transformation and secures your investment.



Digital transformation is a matter for the boss and requires a rethink in corporate management. The company is reorganising its processes and responsibilities beyond traditional departmental boundaries: marketing, sales and IT are increasingly growing together, business units such as e-commerce and the branch business are working out the company's goals in cooperation. At the same time, complexity is increasing and requires trust in the competence of the counterpart.
For this to succeed in the long term, you need convincing communication for all stakeholders.

After all, digitalisation often causes resistance among employees who are critical of your initiatives. In order to make change tangible as an improvement at all levels, we rely on dialogue with all stakeholders in the end-to-end process.

The discussion at eye level creates clarity and understanding for the necessity and the own advantages within your digital strategy. Enthusiastic users and clients are our claim.

### Our services for you:
- Support for your digital strategy, roadmap
- Business transformation
- change management
- new markets, internationalisation

Digitalisation is an opportunity for entrepreneurs to redesign working environments and improve their offerings. Technical innovation, digital networking and a high-performance infrastructure are the drivers for innovations that make life and work easier and more beautiful for people, strengthen your brand and increase sales. At the same time, the digital transformation offers optimisation potential along the entire value chain.

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Digitalisierung ist eine Chance für Unternehmer, Arbeitswelten neu zu gestalten und ihr Angebot zu verbessern. Technische Innovation, digitale Vernetzung und eine leistungsstarke Infrastruktur sind die Treiber für Innovationen, die das Leben und Arbeiten des Menschen einfacher und schöner machen, Ihre Marke stärken und Umsatz steigern. Gleichzeitig bietet der digitale Wandel Optimierungspotenzial entlang der gesamten Wertschöpfungskette.

Business Transformation und Change Management

Erfolgsfaktoren von Veränderungsprozessen sind neben klaren Zielen und Strategien vor allem Prozesse der Kommunikation und Partizipation. Wir unterstützen Sie tatkräftig und realisieren zusammen mit Ihnen neue Ideen.

Consulting Business Transformation & Change Management

Business Transformation and Change Management

In addition to clear goals and strategies, the success factors of change processes are above all processes of communication and participation. We actively support you and realise new ideas together with you.

It is worthwhile to involve all stakeholders in the change process from the beginning and to respond to their needs and ideas: This creates mutual understanding as well as transparency and acceptance for the new solution. Quite automatically, the trust in the company management grows and the cooperation of the teams improves sustainably. After that, the question of the appropriate technical platform is quickly resolved.

External service providers such as photographers and videographers are often involved in the creation of media assets. Freely configurable workflows support such multi-stage coordination processes and visibly accelerate the creation of marketing content. The key to success lies in the integration of tools and automation of business processes.

Above all, in order to operate profitably in omnichannel commerce, an integrated MAM/DAM is an indispensable solution that ensures that things work in the markets. With our passion and experience in process design, we shape customised solutions to fit your digital strategy.

### Our services for you:
- Strategy and process consulting
- Product consulting MAM/DAM systems
- Design of the project vision and mission
- Technical concepts for data models, workflows & publishing

## Behind the Scene: Media Asset Management
Correct and complete product data in combination with images and videos make up the charm of your goods on all shopping channels. Especially in the case of complex products with numerous attributes and variants for international markets, the creation and maintenance of data and media must be controlled centrally in order to achieve a high quality of information. The first step is to consider and optimise all relevant processes in the company.

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## Behind the Scene: Media Asset Management
Richtige und vollständige Produktdaten in Verbindung mit Bildern und Videos machen den Charme Ihrer Waren auf allen Shopping Kanälen aus. Insbesondere bei komplexen Produkten mit zahlreichen Attributen und Varianten für internationale Märkte muss die Erstellung und Pflege von Daten und Medien zentral gesteuert werden, um eine hohe Informationsqualität zu erreichen. Hierfür sind die Betrachtung und Optimierung aller relevanten Prozesse im Unternehmen der erste Schritt.

Digital Asset & Collaboration Management (MAM/DAM)

Wir formen für Sie maßgeschneiderte Media Asset Management Lösungen passend zu Ihrer Digitalstrategie.

We create customised media asset management solutions to fit your digital strategy.

Automation at the appropriate point also helps to work more economically and to make digital services a well-rounded experience for customers and users. This is how digital solutions find fans on both sides. We help you to recognise digital business potential and shape it successfully - regardless of whether your goals are strategically or technically motivated.

### Our services for you:
- Consulting on digital business models and the corresponding business processes
- Discovering business potential and analysing it (opportunities and risks)
- (Further) development of the customer journey, customer experience management
- Designing the project vision and mission
- Technical concepts for UX design, processes, implementation (project), training, operation and maintenance
- Product consulting online shop, online marketing
- Discover the future, trends

For the consideration of digital markets, we span the entire information supply chain in your business environment. We develop a deep understanding of your company's DNA in order to be able to make sound recommendations. Networking and integration are fundamental success factors for digital markets today. Processes and people in the company are often still organised in a homogeneous way (silo thinking), while digital business models require interdisciplinary cooperation.

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Für die Betrachtung digitaler Märkte spannen wir den Bogen über die gesamte Information Supply Chain in Ihrem Geschäftsumfeld. Wir erarbeiten uns ein tiefes Verständnis der DNA Ihres Unternehmens, um fundierte Empfehlungen aussprechen zu können. Vernetzung und Integration sind heute grundlegende Erfolgsfaktoren für digitale Märkte. Prozesse und Menschen im Unternehmen werden oft noch fachlich homogen organisiert (Silodenken), während digitale Geschäftsmodelle interdisziplinäre Zusammenarbeit erfordern.

E-Business, Commerce & Omnichannel

Wir helfen, digitale Business-Potenziale zu erkennen und erfolgreich zu gestalten.

We help to identify and successfully shape digital business potential.

The uvex group has firmly embedded the guiding principle of "protecting people" in its corporate DNA. All its products in the sports, industrial or medical sectors are dedicated to the safety of their users. Trust and quality are of enormous importance in this field. We are all the more pleased to be able to relaunch the uvex-laservision.de webshop for Laservision GmbH & Co.KG with a simultaneous upgrade from Shopware 5 to Shopware 6.

The new Shopware version gives laservision access to all the important features that the upgrade brings. The focus of the project is the full data migration, which takes into account all configurations and properties of the complex products so that they are optimally played out in the new store environment. Laservision GmbH & Co. KG relies on our experience and expertise in the areas of e-commerce, our many years of knowledge in data handling and consolidation, and e-business consulting.

The completely renewed webshop benefits from an optimized customer experience with familiar data handling as well as the worlds of experience under Shopware 6 and further new features. communicode AG is looking forward to a successful and trustful cooperation.

uvex group

The uvex group entrusts communicode with the migration of their online store uvex-laservision.de from Shopware 5 to Shopware 6 and relies on us for an improved Customer Experience.

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Die uvex group vertraut communicode die Migration ihres Onlineshops uvex-laservision.de von Shopware 5 auf Shopware 6 an und setzt mit uns auf eine verbesserte Customer Experience.

Wir begrüßen uvex laservision im communiversum

## Customers recognise your brand by that certain something extra 
Today, the successful appearance of a brand in the digital space is not only about the product, but also about the interaction with the customer on different digital levels within the entire buying process. A harmonious appearance at all touchpoints with your brand is a basic requirement for recognition value. Essential to a compelling experience, however, is also the availability of the services offered, such as click and collect, customer-friendly returns management or social selling, which often interact across different channels. Valuable and customer-friendly services combined with personalisation make a digital experience a real competitive advantage.

- User Experience & Usability 
- Creative Services & Design 
- Brand Experience & Engagement 
- Application Design

Digital Experience

## The next generation of data-driven business solutions 
The intelligent linking of processes and technology is the charm of digital platforms. They harness data and information for a better experience for different target groups such as customers, employees and partners. In interdisciplinary and agile teams, we develop individual software solutions for industry and commerce with which digital assets, product information, content and marketing can be optimally organised and played out. In doing so, we use the technologies of our partners and develop powerful, interactive platforms from them. During conception and implementation, we focus on the individual use cases of your company and your objectives. End-to-end processes with relevant business value have priority, so that your digital transformation becomes measurable quickly. The comprehensive support from consulting to development and integration into your processes takes place in close coordination with you. 


- Commerce
- Product Information Management (PIM)
- Media Asset Management (MAM)
- Content Management and Portal Systems
- Marketing Automation


Digital Platforms

## Software is the engine of digital transformation 
The growth of the digital economy has led to consumers becoming very familiar with digital products and services. More and more money is being spent online and companies can only achieve competitive advantage in the digital space. The combination of digital services and physical products creates unique offerings that create new value and experiences. Business models with a focus on customer satisfaction will eventually focus on digital services, as people increasingly prefer digital experiences. For this, the right technology must be used intelligently to improve internal capabilities and customer experiences in a sustainable way. 

Digital solutions, by their very nature, require a high level of automation. The rate of change and smooth start-up of a software solution define the speed with which it can operate in the market. A deep integration of usually several systems and a multitude of applications within the customer experience go hand in hand with this. We are not talking about the simple use of software - the company is rather faced with the question of how relevant information and actors can be integrated into its own processes with the help of digital channels. 

At communicode, we focus on consulting and engineering solutions for process optimisation along the entire value chain in the company as well as the development of digital services, which enrich the client's portfolio with the help of additional digital components. 




- System Integration and Design
- Development and Operations
- Cloud Services and Hosting
- Service Management and Support

Digital Solutions

We welcome uvex laservision to the communiverse

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## Kunden erkennen Ihre Marke an dem gewissen Extra 
Zum erfolgreichen Auftritt einer Marke im digitalen Raum zählt heute nicht nur das Produkt, sondern auch die Interaktion mit dem Kunden auf verschiedenen digitalen Ebenen im Rahmen des gesamten Kaufprozesses. Für den Wiedererkennungswert ist ein harmonischer Auftritt an allen Berührungspunkten mit Ihrer Marke eine Grundvoraussetzung. Wesentlich für eine überzeugende Erfahrung sind aber auch die Verfügbarkeit der angebotenen Services, wie z.B. Click and Collect, kundenfreundliches Retourenmanagement oder Social Selling, die nicht selten über verschiedene Kanäle zusammenwirken. Wertschätzende und kundenfreundliche Services in Verbindung mit Personalisierung machen eine Digital Experience zu einem echten Wettbewerbsvorteil.   

- User Experience & Usability 
- Creative Services & Design 
- Brand Experience & Engagement 
- Anwendungsdesign

In the digital age, brands can reach their target group through numerous channels and touchpoints and generate attention. They follow the interests of potential customers and serve their needs even before they know them themselves. Only with the right strategy the consumer's brand experience can be optimised to create long-term loyalty. Together with you, we develop a brand experience that is tailored to your brand profile and target groups. 

### Our services for you: 
- Brand consulting and development of digital brand strategies 
- Brand analysis and profiling 
- Development and positioning of digital brand identities and architectures 
- Documentation, style guide 
- Pattern libs, design systems 

Foto mit mehreren Personen im Besprechungsraum

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Im digitalen Zeitalter können Marken ihre Zielgruppe über zahlreiche Kanäle und Touchpoints erreichen und Aufmerksamkeit generieren. Sie folgen den Interessen potenzieller Kunden und bedienen ihre Bedürfnisse, noch bevor sie sie selbst kennen. Nur mit der richtigen Strategie lässt sich das Markenerleben der Konsumenten so optimieren, dass eine langfristige Bindung entsteht. Gemeinsam mit Ihnen erarbeiten wir eine Brand Experience, die auf Ihr Markenprofil und Ihre Zielgruppen zugeschnitten ist.

### Unsere Leistungen für Sie:

- Brand Consulting und Entwicklung digitaler Markenstrategien  
- Markenanalyse und Profiling  
- Entwicklung und Positionierung digitaler Markenidentitäten und -architekturen  
- Documentation, Styleguide  
- Pattern Libs, Design Systeme 

Brand Experience & Engagement

An allen Touchpoints das richtige Gespür beweisen 

Brand Experience & Management

Giving your brand an unmistakable appearance is the claim of our UX designers. Especially in a time when consumers often only fleetingly perceive large amounts of content, a unique brand character is even more important. With our creative services, we ensure that your company reaches the minds and hearts of your target group across all channels and media formats. 

### Our services for you 
- Creative consulting, analysis and strategy 
- Development of creative and communication concepts 
- Development of digital omnichannel campaigns 
- Brand experience and visual design 
- KPI and conversion-driven design 
- Responsive and mobile design and implementation 
- Imagery, illustration, storyboarding 
- Interaction and motion design, storyboarding 
- Photo/video/media production 

Foto eines Bildschirmarbeitsplatzes von oben

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Ihrer Marke ein unverwechselbares Erscheinungsbild zu verleihen, ist der Anspruch unserer UX-Designer. Gerade in einer Zeit, in der Unmengen an Inhalten vom Konsumenten oft nur flüchtig wahrgenommen werden, ist ein einzigartiger Markencharakter umso wichtiger. Wir sorgen mit unseren kreativen Leistungen dafür, dass Ihr Unternehmen über alle Kanäle und Medienformate hinweg die Köpfe und Herzen Ihrer Zielgruppe erreicht. 

 
### Unsere Leistungen für Sie

- Kreativberatung, Analyse und Strategie 
- Entwicklung von Kreativ- und Kommunikationskonzepten 
- Digitale Omnichannel Kampagnenentwicklung 
- Brand Experience und Visual Design 
- KPI und Conversion getriebenes Design 
- Responsive und mobile Gestaltung und Realisation 
- Bilderwelten, Illustration, Storyboarding 
- Interaktions- und Motion Design, Storyboarding 
- Foto-/Video-/Medienproduktion 

Creative Services & Design 

Today, your customers are digitally connected, adept at using devices and well informed. They shape their own customer journey and value good service. The personal experience users have when interacting with a brand, service or product is of strategic importance for a customer-oriented company. You will receive from us resilient concepts for empathetic User Experience, which will put your offer in the best light, win new customers and deepen customer loyalty. 

We at communicode have a heart for users and by this we do not only mean your customers. In addition to the multitude of touchpoints and services, the Content Management requirements of companies have become increasingly complex with the introduction of new content types, analytics, automation software and the necessary back-end integration. Therefore, users need a customised and personalised solution that grows with their requirements and the needs of their customers.

In addition, flexibility is needed when the strategy evolves quickly. That is why we also use agile methods in consulting to identify projects with the greatest business value for you, which we can realise with a manageable budget and in a short time. This saves resources and makes success quickly tangible. Our art directors will support you methodically and creatively in the development of your individual UX strategy. 

### Our services for you: 
- Definition of goals and KPIs 
- User journey map 
- Analysis of end-to-end processes 
- Workshops with the roles and departments involved 
- Definition of Proof of Value 
- Creation of a Value Driven Product Backlog 

Foto Laptop und Tablet an einem Arbeitsplatz

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Heute sind Ihre Kunden digital vernetzt, versiert im Umgang mit Geräten und bestens informiert. Sie gestalten ihre Customer Journey selbst und legen Wert auf guten Service. Die persönlichen Erfahrungen, die Anwender bei der Interaktion mit einer Marke, Dienstleistung oder einem Produkt erlebt, haben strategische Bedeutung für ein kundenorientiertes Unternehmen. Sie erhalten von uns belastbare Konzepte für empathische User Experience, die ihr Angebot ins beste Licht stellt, neue Kunden gewinnt und Kundenbindung vertieft.

Wir bei communicode haben ein Herz für User und meinen dabei nicht nur Ihre Kunden. Neben der Vielzahl an Touchpoints und Services sind die Content Management-Anforderungen von Unternehmen mit der Einführung neuer Inhaltstypen, Analytics, Automatisierungs-Software und der erforderlichen Back-End-Integration immer komplexer geworden. Deshalb brauchen Anwender eine maßgeschneiderte und personalisierte Lösung, die mit ihren Anforderungen und den Bedürfnissen ihrer Kunden wächst. Darüber hinaus ist Flexibilität gefragt, wenn sich die Strategie schnell weiterentwickelt. Deshalb nutzen wir agile Methoden auch in der Beratung, um Projekte mit größtem Business Value für Sie zu identifizieren, die wir mit überschaubarem Budget und in kurzer Zeit realisieren können. Das schont Ressourcen und macht Erfolge schnell greifbar. Unsere Art Direktoren stehen Ihnen methodisch und kreativ bei der Entwicklung ihrer individuellen UX-Strategie zur Seite

### Unsere Leistungen für Sie:
- Definition Ziele und KPIs
- User Journey Map
- Analyse von End-to-End Prozessen
- Workshops mit den beteiligten Rollen und Fachbereichen
- Definition Proof of Value
- Erstellung eines Value Driven Product Backlogs

Digital Marketing

More performance for successful brands

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Kerstin Wilke

Other Projects

We welcome MENNEKES as a new customer

The digital step into a bright future

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