Digital Asset & Collaboration Management (MAM/DAM)

Behind the Scene: Media Asset Management

Correct and complete product data in combination with images and videos make up the charm of your goods on all shopping channels. Especially in the case of complex products with numerous attributes and variants for international markets, the creation and maintenance of data and media must be controlled centrally in order to achieve a high quality of information. The first step is to consider and optimise all relevant processes in the company.

It is worthwhile to involve all stakeholders in the change process from the beginning and to respond to their needs and ideas: This creates mutual understanding as well as transparency and acceptance for the new solution. Quite automatically, the trust in the company management grows and the cooperation of the teams improves sustainably. After that, the question of the appropriate technical platform is quickly resolved.

External service providers such as photographers and videographers are often involved in the creation of media assets. Freely configurable workflows support such multi-stage coordination processes and visibly accelerate the creation of marketing content. The key to success lies in the integration of tools and automation of business processes.

Above all, in order to operate profitably in omnichannel commerce, an integrated MAM/DAM is an indispensable solution that ensures that things work in the markets. With our passion and experience in process design, we shape customised solutions to fit your digital strategy.