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Account Management

As a leading supplier in the electrical industry, MENNEKES GmbH & Co. KG has been known for its industrial plugs and sockets since 1935 and also shows its innovative spirit in eMobility charging solutions, whose type 2 plug and socket was declared an EU standard by the European Parliament in 2014. MENNEKES and communicode use their newly won, powerful connection for the introduction of a Digital Asset Management with the CELUM ContentHub. 

MENNEKES GmbH & Co.KG

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A connection with power! MENNEKES is further expanding its digital bridges together with communicode and distributes its energies even more efficiently through professional Media Asset Management.  

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Eine Verbindung mit Power! MENNEKES baut ihre digitalen Brücken gemeinsam mit communicode weiter aus und verteilt ihre Energien durch professionelles Media Asset Management noch effizienter.

Wir begrüßen MENNEKES als neuen Kunden.

We welcome MENNEKES as a new customer

Director Marketing

## More performance for successful brands 
A good product and an appealing and well-functioning website form the basis for long-term success. Intelligent marketing is needed to reach your target group and generate both leads and stable customer relationships. An agile marketing strategy results from in-depth analyses of the market position as well as the touchpoints of your target group. communicode offers you a comprehensive all-inclusive package which aligns your marketing campaigns exactly to your needs and your economic objectives. 




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## Mehr Performance für erfolgreiche Marken
Ein gutes Produkt und eine ansprechende sowie gut funktionierende Webseite bilden die Basis für langfristigen Erfolg. Um die eigene Zielgruppe zu erreichen und sowohl Leads als auch stabile Kundenbeziehungen zu generieren, ist intelligentes Marketing gefragt. Eine agile Marketingstrategie ergibt sich aus eingehenden Analysen der Marktposition sowie der Touchpoints Ihrer Zielgruppe. communicode bietet Ihnen ein umfassendes Komplettpaket, das Ihre Marketingkampagnen exakt auf Ihren Bedarf und Ihre wirtschaftliche Zielsetzung ausrichtet.




- Beratung und Entwicklung digitaler Markenstrategien
- Konzeption und Umsetzung Online Marketing
- Beratung technische Umsetzung von Marketing-Applikationen

Digital Marketing

For a future-proof and customer-oriented marketing strategy, it is important to determine the current situation. How are the market and competition shaping up? Which goals and success factors (KPI) need to be defined in advance?  

Consulting & development of digital brand strategies 

Customer-oriented marketing strategies are future-proof strategies that promise success.

Successful e-commerce is closely linked to targeted digital marketing. Its strength is the ability to address customers individually. No one knows your customers as well as you do, and this advantage must be exploited. This is a challenge that we meet with integrated solutions. Using innovative tools and systems, campaigns can be targeted and controlled to ensure the sustainable success of your marketing. 

Consulting Technical Implementation Marketing Automation 

Communicate with your customers across channels in real time and create lasting customer loyalty with individual shopping experiences.

Um erfolgreiches Online-Marketing zu betreiben, ist eine ganzheitliche Sicht auf Ihr Geschäftsmodell der erste Schritt. Davon ausgehend entwickeln wir eine kreative und innovative Marketingstrategie. 

Konzeption und Umsetzung Online-Marketing

Beratung, Strategie und Konzeption für Ihr Crosschannel Online-Marketing.

 Conception & implementation of online marketing

- Consulting and development of digital brand strategies
- Conception and implementation of online marketing
- Advice on the technical implementation of marketing applications

As a professional partner for the purchase and sale of precious metals in the Ruhr area, the 
knows the importance of trust and security for its industry. 
industry. That is why Moroder Scheideanstalt has decided to refine its website with a relaunch to meet current 
and thus to meet current requirements. In this way, it will continue to offer private and 
and business customers a secure platform for trading in precious metals. 
precious metals. communicode AG is looking forward to the constructive cooperation and a brilliant result. 
result.

Moroder Scheideanstalt GmbH

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Standardised and automated provisioning processes and release management.We warmly welcome Moroder Scheideanstalt GmbH to communiversum. Together we are realising the relaunch of the e-commerce site based on Shopware.

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Wir heißen die Moroder Scheideanstalt GmbH herzlich im communiversum willkommen. Gemeinsam realisieren wir den Relaunch des E-Commerce-Auftritts auf Basis von Shopware.

Der digitale Schritt in eine glänzende Zukunft

The digital step into a bright future

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Director Digital Experience & Business

As early as in the 1960s, the lingerie maker Triumph ventured a step into the Asian market – this was an unusual and courageous move towards expansion at that time. Due to their combative management and shrill innovations such as the ,,Angel Bra“, Triumph rose to become the leading maker of lingerie in Japan. In order to preserve its pioneering role, Triumph already invested into e-commerce activities at quite an early stage. To remain successful and to increase revenue in the future the company decided in 2013 to replace and improve the existing proprietary e-commerce solution with SAP hybris. 

## Brand Leader through Targeted Customer Approach 
At present, the whole lingerie industry must deal with stagnant or even declining sales: new suppliers penetrate the market and put pressure on prizes. Therefore, manufacturers need to differentiate and define themselves clearly from one another. Triumph Japan decided to rely on customer service and an elaborated omnichannel strategy. For all their brands Triumph and Amos Style it conducts stationary trade. Hence, the aim is to link both worlds online and offline perfectly to one another and by doing so create a consumer centric overall shopping experience. The customer shall be perfectly advised at all levels of communication. 

The company’s central objective is a continuous development of their e-commerce system to increase turnover. That is closely linked to an increase of customer satisfaction which is enhanced by a refined customer approach in the stores. This is achieved by a consolidated data management – through usage of a scorecard for example – and marketing that reaches far beyond the realms of e-commerce into retail. So as to achieve this goal in the best possible way, internal processes had to be optimized in a further step. Therefore, the hybris customer service module is used which was adapted by communicode to Triumph’s individual requirements and is used since then by the internal stakeholders. 

## Upload to the Cloud 
An indispensable basis for an efficient omnichannel customer approach is, among others, a stable system architecture. The then existing architecture had reached its limit of capacity, due to an increase of traffic and even small variations led to extremely long page loading times. This was the reason why, in 2015, Triumph and communicode elaborated a concept for the implementation of an adequate system architecture for Triumph’s Japanese e-shop. Here the focus was on scalability, thrift, minimal risk, and future-proofness. A best practice solution was sought which allows scaling due to campaign rhythm and thus adjusts the used capacity precisely to demands. The decision was made for Amazon Web Services (AWS) that could further convince through good service and global dissemination. 

Screenshot Infoseite innerhalb des Triumph-Shops Japan

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Performance on Demand - benefit from our experience from this and other projects for your digital strategy.

What are your goals?

## From the idea to practice
In order to minimise the risk, a proof of concept tested the feasibility and outlined a scenario in which the existing system architecture was migrated and then optimised. After simulation of load tests during normal operation as well as at peak times it became clear that in terms of pricing vertical scaling was attractive even when it comes to cloud hosting, as capacities can temporarily be booked in addition. The decision was obvious: 30 % cost savings, 50 % sales growth within the test period, 40% more users, and a 30% higher conversion rate convinced and the pilot system was then gradually expanded into the productive system.
Besides the technical realisation, communicode also took over the project management and was thus responsible for the coordination of all project related service providers. In December 2015, after three months’ duration the project was successfully completed in time and budget. In order to assure smooth operation Triumph Japan makes use of communicode’s 24/7 support. A meeting is held once a month during which planned marketing activities such as TV spots, mailings, or voucher campaigns are communicated. 

## Lessons learned 
Each and every project is unique and such is each customer. An international project confronts us with challenges different from local projects. However, the ongoing collaboration between Triumph Japan and communicode proves that today’s technology makes it possible to bridge the missing physical proximity to the customer to a great extent. Like with all international projects a different and alien language and culture lead to a special situation that is to be dealt with. A certain amount of time is needed to establish oneself as a reliable strategic partner, since mutual trust has to be built on both sides. In addition, an agile working method presents a particular challenge when working remotely: thus, certain adaptations according to specific project and customer needs are required – and especially so when it comes to working within different time zones. 
However, alongside this knowledge we also gained experience on a technical scale: whoever wants to run a hybris online shop within the cloud needs expertise in the fields of application and cloud services. Yet, hybris is definitively ready for the cloud. The highly efficient mix of instances and services together with automatic scaling saves costs and resources. Triumph Japan is now optimally prepared to further enhance their omnichannel strategy that helps to maintain the company’s leading market position in the future. 

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Triumph Global Sales AG

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Triumph and communicode worked out a concept to implement a needs-based system architecture for the Japanese e-shop. The focus here was on scalability, profitability, minimal risk and future security. A best practice solution was sought that would allow scaling in the campaign rhythm and thus the capacity used to be variably adapted to requirements. The decision was made in favor of Amazon Web Services (AWS).

Download the case study "Triumph - Big in Japan" here.

Case_study_Triumph_Japan_en.pdf

Download PDF

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Triumph und communicode arbeiteten ein Konzept zur Umsetzung einer bedarfsgerechten Systemarchitektur für den japanischen E-Shop aus. Im Fokus standen hierbei Skalierbarkeit, Wirtschaftlichkeit, minimales Risiko und Zukunftssicherheit. Gesucht wurde eine Best Practice Lösung, die es ermöglicht, im Kampagnenrhythmus zu skalieren und somit die genutzte Kapazität variabel an den Bedarf anzupassen. Die Entscheidung fiel auf Amazon Web Services (AWS).

PDF herunterladen

Big in Japan

The uvex group has firmly embedded the guiding principle of "protecting people" in its corporate DNA. All its products in the sports, industrial or medical sectors are dedicated to the safety of their users. Trust and quality are of enormous importance in this field. We are all the more pleased to be able to relaunch the uvex-laservision.de webshop for Laservision GmbH & Co.KG with a simultaneous upgrade from Shopware 5 to Shopware 6.

The new Shopware version gives laservision access to all the important features that the upgrade brings. The focus of the project is the full data migration, which takes into account all configurations and properties of the complex products so that they are optimally played out in the new store environment. Laservision GmbH & Co. KG relies on our experience and expertise in the areas of e-commerce, our many years of knowledge in data handling and consolidation, and e-business consulting.

The completely renewed webshop benefits from an optimized customer experience with familiar data handling as well as the worlds of experience under Shopware 6 and further new features. communicode AG is looking forward to a successful and trustful cooperation.

uvex group

The uvex group entrusts communicode with the migration of their online store uvex-laservision.de from Shopware 5 to Shopware 6 and relies on us for an improved Customer Experience.

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Die uvex group vertraut communicode die Migration ihres Onlineshops uvex-laservision.de von Shopware 5 auf Shopware 6 an und setzt mit uns auf eine verbesserte Customer Experience.

Wir begrüßen uvex laservision im communiversum

## Customers recognise your brand by that certain something extra 
Today, the successful appearance of a brand in the digital space is not only about the product, but also about the interaction with the customer on different digital levels within the entire buying process. A harmonious appearance at all touchpoints with your brand is a basic requirement for recognition value. Essential to a compelling experience, however, is also the availability of the services offered, such as click and collect, customer-friendly returns management or social selling, which often interact across different channels. Valuable and customer-friendly services combined with personalisation make a digital experience a real competitive advantage.

- User Experience & Usability 
- Creative Services & Design 
- Brand Experience & Engagement 
- Application Design

Digital Experience

## The next generation of data-driven business solutions 
The intelligent linking of processes and technology is the charm of digital platforms. They harness data and information for a better experience for different target groups such as customers, employees and partners. In interdisciplinary and agile teams, we develop individual software solutions for industry and commerce with which digital assets, product information, content and marketing can be optimally organised and played out. In doing so, we use the technologies of our partners and develop powerful, interactive platforms from them. During conception and implementation, we focus on the individual use cases of your company and your objectives. End-to-end processes with relevant business value have priority, so that your digital transformation becomes measurable quickly. The comprehensive support from consulting to development and integration into your processes takes place in close coordination with you. 


- Commerce
- Product Information Management (PIM)
- Media Asset Management (MAM)
- Content Management and Portal Systems
- Marketing Automation


Digital Platforms

## Software is the engine of digital transformation 
The growth of the digital economy has led to consumers becoming very familiar with digital products and services. More and more money is being spent online and companies can only achieve competitive advantage in the digital space. The combination of digital services and physical products creates unique offerings that create new value and experiences. Business models with a focus on customer satisfaction will eventually focus on digital services, as people increasingly prefer digital experiences. For this, the right technology must be used intelligently to improve internal capabilities and customer experiences in a sustainable way. 

Digital solutions, by their very nature, require a high level of automation. The rate of change and smooth start-up of a software solution define the speed with which it can operate in the market. A deep integration of usually several systems and a multitude of applications within the customer experience go hand in hand with this. We are not talking about the simple use of software - the company is rather faced with the question of how relevant information and actors can be integrated into its own processes with the help of digital channels. 

At communicode, we focus on consulting and engineering solutions for process optimisation along the entire value chain in the company as well as the development of digital services, which enrich the client's portfolio with the help of additional digital components. 




- System Integration and Design
- Development and Operations
- Cloud Services and Hosting
- Service Management and Support

Digital Solutions

We welcome uvex laservision to the communiverse

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## Kunden erkennen Ihre Marke an dem gewissen Extra 
Zum erfolgreichen Auftritt einer Marke im digitalen Raum zählt heute nicht nur das Produkt, sondern auch die Interaktion mit dem Kunden auf verschiedenen digitalen Ebenen im Rahmen des gesamten Kaufprozesses. Für den Wiedererkennungswert ist ein harmonischer Auftritt an allen Berührungspunkten mit Ihrer Marke eine Grundvoraussetzung. Wesentlich für eine überzeugende Erfahrung sind aber auch die Verfügbarkeit der angebotenen Services, wie z.B. Click and Collect, kundenfreundliches Retourenmanagement oder Social Selling, die nicht selten über verschiedene Kanäle zusammenwirken. Wertschätzende und kundenfreundliche Services in Verbindung mit Personalisierung machen eine Digital Experience zu einem echten Wettbewerbsvorteil.   

- User Experience & Usability 
- Creative Services & Design 
- Brand Experience & Engagement 
- Anwendungsdesign

In the digital age, brands can reach their target group through numerous channels and touchpoints and generate attention. They follow the interests of potential customers and serve their needs even before they know them themselves. Only with the right strategy the consumer's brand experience can be optimised to create long-term loyalty. Together with you, we develop a brand experience that is tailored to your brand profile and target groups. 

### Our services for you: 
- Brand consulting and development of digital brand strategies 
- Brand analysis and profiling 
- Development and positioning of digital brand identities and architectures 
- Documentation, style guide 
- Pattern libs, design systems 

Foto mit mehreren Personen im Besprechungsraum

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Im digitalen Zeitalter können Marken ihre Zielgruppe über zahlreiche Kanäle und Touchpoints erreichen und Aufmerksamkeit generieren. Sie folgen den Interessen potenzieller Kunden und bedienen ihre Bedürfnisse, noch bevor sie sie selbst kennen. Nur mit der richtigen Strategie lässt sich das Markenerleben der Konsumenten so optimieren, dass eine langfristige Bindung entsteht. Gemeinsam mit Ihnen erarbeiten wir eine Brand Experience, die auf Ihr Markenprofil und Ihre Zielgruppen zugeschnitten ist.

### Unsere Leistungen für Sie:

- Brand Consulting und Entwicklung digitaler Markenstrategien  
- Markenanalyse und Profiling  
- Entwicklung und Positionierung digitaler Markenidentitäten und -architekturen  
- Documentation, Styleguide  
- Pattern Libs, Design Systeme 

Brand Experience & Engagement

An allen Touchpoints das richtige Gespür beweisen 

Brand Experience & Management

Giving your brand an unmistakable appearance is the claim of our UX designers. Especially in a time when consumers often only fleetingly perceive large amounts of content, a unique brand character is even more important. With our creative services, we ensure that your company reaches the minds and hearts of your target group across all channels and media formats. 

### Our services for you 
- Creative consulting, analysis and strategy 
- Development of creative and communication concepts 
- Development of digital omnichannel campaigns 
- Brand experience and visual design 
- KPI and conversion-driven design 
- Responsive and mobile design and implementation 
- Imagery, illustration, storyboarding 
- Interaction and motion design, storyboarding 
- Photo/video/media production 

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Ihrer Marke ein unverwechselbares Erscheinungsbild zu verleihen, ist der Anspruch unserer UX-Designer. Gerade in einer Zeit, in der Unmengen an Inhalten vom Konsumenten oft nur flüchtig wahrgenommen werden, ist ein einzigartiger Markencharakter umso wichtiger. Wir sorgen mit unseren kreativen Leistungen dafür, dass Ihr Unternehmen über alle Kanäle und Medienformate hinweg die Köpfe und Herzen Ihrer Zielgruppe erreicht. 

 
### Unsere Leistungen für Sie

- Kreativberatung, Analyse und Strategie 
- Entwicklung von Kreativ- und Kommunikationskonzepten 
- Digitale Omnichannel Kampagnenentwicklung 
- Brand Experience und Visual Design 
- KPI und Conversion getriebenes Design 
- Responsive und mobile Gestaltung und Realisation 
- Bilderwelten, Illustration, Storyboarding 
- Interaktions- und Motion Design, Storyboarding 
- Foto-/Video-/Medienproduktion 

Creative Services & Design 

Today, your customers are digitally connected, adept at using devices and well informed. They shape their own customer journey and value good service. The personal experience users have when interacting with a brand, service or product is of strategic importance for a customer-oriented company. You will receive from us resilient concepts for empathetic User Experience, which will put your offer in the best light, win new customers and deepen customer loyalty. 

We at communicode have a heart for users and by this we do not only mean your customers. In addition to the multitude of touchpoints and services, the Content Management requirements of companies have become increasingly complex with the introduction of new content types, analytics, automation software and the necessary back-end integration. Therefore, users need a customised and personalised solution that grows with their requirements and the needs of their customers.

In addition, flexibility is needed when the strategy evolves quickly. That is why we also use agile methods in consulting to identify projects with the greatest business value for you, which we can realise with a manageable budget and in a short time. This saves resources and makes success quickly tangible. Our art directors will support you methodically and creatively in the development of your individual UX strategy. 

### Our services for you: 
- Definition of goals and KPIs 
- User journey map 
- Analysis of end-to-end processes 
- Workshops with the roles and departments involved 
- Definition of Proof of Value 
- Creation of a Value Driven Product Backlog 

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Heute sind Ihre Kunden digital vernetzt, versiert im Umgang mit Geräten und bestens informiert. Sie gestalten ihre Customer Journey selbst und legen Wert auf guten Service. Die persönlichen Erfahrungen, die Anwender bei der Interaktion mit einer Marke, Dienstleistung oder einem Produkt erlebt, haben strategische Bedeutung für ein kundenorientiertes Unternehmen. Sie erhalten von uns belastbare Konzepte für empathische User Experience, die ihr Angebot ins beste Licht stellt, neue Kunden gewinnt und Kundenbindung vertieft.

Wir bei communicode haben ein Herz für User und meinen dabei nicht nur Ihre Kunden. Neben der Vielzahl an Touchpoints und Services sind die Content Management-Anforderungen von Unternehmen mit der Einführung neuer Inhaltstypen, Analytics, Automatisierungs-Software und der erforderlichen Back-End-Integration immer komplexer geworden. Deshalb brauchen Anwender eine maßgeschneiderte und personalisierte Lösung, die mit ihren Anforderungen und den Bedürfnissen ihrer Kunden wächst. Darüber hinaus ist Flexibilität gefragt, wenn sich die Strategie schnell weiterentwickelt. Deshalb nutzen wir agile Methoden auch in der Beratung, um Projekte mit größtem Business Value für Sie zu identifizieren, die wir mit überschaubarem Budget und in kurzer Zeit realisieren können. Das schont Ressourcen und macht Erfolge schnell greifbar. Unsere Art Direktoren stehen Ihnen methodisch und kreativ bei der Entwicklung ihrer individuellen UX-Strategie zur Seite

### Unsere Leistungen für Sie:
- Definition Ziele und KPIs
- User Journey Map
- Analyse von End-to-End Prozessen
- Workshops mit den beteiligten Rollen und Fachbereichen
- Definition Proof of Value
- Erstellung eines Value Driven Product Backlogs

User Experience & Usability

Emphatische User Experience & Usability

Empathic User Experience & Usability

We associate this with the joint, continuous further development of our corporate culture, which is characterized by openness, but also commitment to colleagues and business partners. Appreciation, transparency and honesty are central values in dealing with each other.

Sustainable business management

Portrait Marketing Director Kerstin Wilke

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After a detailed analysis and the recording of your budget plan, we will work with you to develop a basic digital marketing strategy that will allow you to react quickly to changes in the market and always think that important step ahead. Our consulting creates a personalised marketing concept for you, tailored to your needs situation and distributed on a sensible roadmap. Together we make innovative marketing for you and your customers. 

### Our services for your digital brand strategy 
- Web and shop analysis/web tracking strategy 
- Marketing automation, content strategies and management 
- Touchpoints along the customer journey, customer relationship management 

  

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Für eine zukunftssichere und kundenorientierte Marketingstrategie ist eine aktuelle Standortbestimmung wichtig. Wie gestalten sich Markt und Wettbewerb? Welche Ziele und Erfolgsfaktoren (KPI) müssen vorab definiert werden?

Beratung und Entwicklung digitaler Markenstrategien

Kundenorientierte Marketingstrategien sind zukunftssicherere Strategien, die Erfolg versprechen. 

Beratung & Entwicklung digitaler Markenstrategien

Terms such as "consumer focus", "customer journey" or "customer centricity" are on everyone's lips, but insights into the customer are usually fragmented and require a great deal of manual effort to consolidate and use. Marketing actions can therefore only be realised with a time delay and not really on an individual basis. With appropriate marketing solutions, customers can be addressed in a personalised way based on past, present and future expected behaviour in real time. Your marketing team thus has the opportunity to view your customers from a 360° perspective and to derive targeted, relevant and current marketing actions from this. 

The following tools are available in an end-to-end process: 

## Instruments in the end-to-end process 
### Relevant content at all touchpoints 





#### Marketing Data Management 
- Creation of a 360° perspective on people in real time - online and offline 
- Continuous enrichment of existing profile information from internal and external sources 
- Prediction of future (buying) behaviour 

### Segmentation and Target Groups 
- Performant segmentation according to own criteria on a Big Data basis in real time 
- Aggregation of data to KPI's, totals, scores in real time 
- Analysis of geographical, demographic or other data in real time to identify value creation potentials 
- Creation and optimisation of target groups with the help of predictive analytics - 

### Content Creation and Playout 
- Templates for e-mail, SMS, landing pages, etc. adapted to your target groups 
- Personalisation with individual address on the basis of customer interactions and integration of the content into the commerce shop 

### Campaign Management and Automation  
- Creation of multi-phase or multi-channel campaigns time- or event-based execution of campaigns  
- Automatic execution of follow-up actions 

### Recommendations 
- Creation of context-relevant recommendations and personalised presentation in the shop and other channels 
- Increase of conversion rate through user-relevant cross- & upselling offers 

### Marketing Planning, Management and Controlling 
- Top-down planning and budget allocation 
- Bottom-up budget allocation to individual campaigns 
- Real-time campaign performance analysis 
- Balanced Score Card and KPI monitor for target-performance comparison 

## Intelligent Forecasting Models 
All these components work independently of the shop system you use and are available both on-premise and in the cloud. 

### Overview Personalised data utilisation from a wide range of sources 

## Our services for you:
- End-to-end consideration of your marketing requirements in a process-related, digital context 
- Assessments with needs and potential analysis, comparison with external goals 
- Conception of the system architecture including integration of ERP, commerce, CRM, etc. 
- Creation of a solution concept and validation through proof-of-concepts 
- Implementation, training and operation of your solution 

Find out more about the possibilities of Marketing Automation and get in touch with us! 

Foto communicode Programmierer bei der Bildschirmarbeit

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Erfolgreicher E-Commerce hängt eng mit gezieltem, digitalen Marketing zusammen. Dessen Stärke ist die Möglichkeit der individuellen Kundenansprache. Niemand kennt Ihre Kunden so gut wie Sie und diesen Vorteil gilt es zu nutzen. Eine Herausforderung, der wir uns mit integrierten Lösungen stellen. Unter Einsatz innovativer Tools und Systeme lassen sich Kampagnen zielgerichtet steuern und kontrollieren, um den nachhaltigen Erfolg Ihres Marketings zu sichern.

Beratung techn. Umsetzung Marketing Automation

Kommunizieren Sie kanalübergreifend in Echtzeit mit Ihren Kunden und schaffen Sie mit individuellen Einkaufserlebnissen dauerhafte Kundenbindung.

Beratung technische Umsetzung Marketing Automation

Das Feinkonzept Ihrer Kampagnen umfasst Landingpages, E-Mailings, SEA, Social Media Marketing und das anschließende Tracking des Kampagnenerfolgs, einschließlich aussagekräftiger Reportings.

Die Realisierung der Kampagnen erfolgt unter Einsatz aller gewünschten und erforderlichen Online-Marketing-Werkzeuge, um Ihre Zielgruppe über alle digitalen Touchpoints direkt anzusprechen. Wir etablieren Lösungen, die Informationen über vergangene, gegenwärtige und sogar zukünftig erwartete Interessen Ihrer Kunden liefern. Mit einer 360°-Sicht auf den Nutzer sind personalisierte Marketingaktionen sogar in Echtzeit möglich. So schaffen wir emotionale Einkaufserlebnisse im digitalen Umfeld, die aus Kunden Marketingbotschafter machen.

### Online-Marketing Konzepte für:
- SEO/SEA/Marktplatz, Display-Advertising
- Web- und Shop-Analyse/Webtracking-Strategie
- Mobile Marketing, Multichannel/Crosschannel bis hin zu Omnichannel
- Marketing-Automation, Content-Strategien und -Management
- Master Data Management und Product Information Management
- Customer-Journey, Customer Relationship-Management
- Social Media Integration
- Conversion-Tuning und Shop-Optimierung, Sales- und Lead-Funnel, Web- und Shopanalyse
- Microsites/Kampagnen- und Landingpages, E-Mail-Marketing
- Recommendation-Engines/personalisiertes Marketing

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Konzeption & Umsetzung Online Marketing

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Director Software Development

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## Die nächste Generation datengetriebener Unternehmenslösungen
Die intelligente Verknüpfung von Prozessen und Technologie machen den Charme von digitalen Plattformen aus. Sie machen Daten und Informationen für eine bessere Erfahrung der verschiedenen Zielgruppen wie Kunden, Mitarbeitern und Partnern nutzbar. Wir entwickeln in interdisziplinär und agil arbeitenden Teams individuelle Softwarelösungen für Industrie und Handel, mit denen digitale Assets, Produktinformationen, Content und Marketing optimal organisiert und ausgespielt werden können. Dabei bedienen wir uns der Technologien unserer Partner und entwickeln daraus leistungsstarke, interaktive Plattformen. 
Bei der Konzeption und Umsetzung legen wir unser Augenmerk auf die individuellen Use-Cases Ihres Unternehmens und Ihrer Zielsetzung. End-to-End Prozesse mit relevantem Business Value haben dabei Priorität, damit ihre digitale Transformation schnell messbar wird. Die umfassende Betreuung vom Consulting bis zur Entwicklung und Integration in Ihre Prozesse findet in enger Abstimmung mit Ihnen statt. 


- Commerce
- Product Information Management (PIM)
- Media Asset Management (MAM)
- Content Management und Portal Systems
- Marketing Automation


### Our services: 
- Consulting for medium-sized and enterprise companies 
- Intelligent DXP concept, proof of value 
- System evaluation 
- Integration and implementation 
- Implementation of your individual CMS concept with agile methods 

Content is known to be king. It rules over the appearance of your brand. From the claim to product information to press releases and job advertisements, it defines your brand presence in public and also towards your employees. Whether business content, marketing content, or a hybrid of both. In all strategies, a Digital Experience Platform empowers you to present your brand in a customer-centric and market-specific way. It enables collaborative content creation in a central location, thereby promoting consistent brand communication. As a communication hub, a professional content management system helps to combine content and data from different sources into captivating experiences and to play them out efficiently in the various digital channels. With our expertise, we realise a DXP tailored to your needs, from a headless CMS to a sophisticated portal for B2B and B2C channels. With extensive experience from a multitude of projects, we develop your individual platform strategy based on the complexity of your product and company structure. 

Foto mit zwei Personen am Tisch mit Laptop schreiben etwas auf einen Zettel

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Content ist bekanntlich King. Er herrscht über das Auftreten Ihrer Marke. Vom Claim über Produktinformationen bis hin zu Pressemitteilungen und Stellenausschreibungen definiert er Ihren Markenauftritt in der Öffentlichkeit und auch Ihren Mitarbeitern gegenüber. Ganz gleich ob Business-Content, Marketing-Content, oder ein Hybrid aus beidem. Bei allen Strategien befähigt Sie eine Digital Experience Platform, Ihre Marke kundenbezogen und marktspezifisch zu präsentieren. Es ermöglicht die kollaborative Content-Erstellung an zentraler Stelle und fördert dadurch eine einheitliche Markenkommunikation. Kontext is Queen: Als Kommunikationszentrale hilft ein professionelles Content-Management-System, Inhalte und Daten aus verschiedenen Quellen zu fesselnden Erlebnissen zusammenzuführen und effizient in die verschiedenen digitalen Kanäle auszuspielen. Mit unserer Expertise realisieren wir ein auf Ihre Bedürfnisse zugeschnittenes DXP, vom Headless-CMS bis hin zum ausgereiften Portal für B2B und B2C-Channels. Mit umfassender Erfahrung aus einer Vielzahl von Projekten entwickeln wir anhand der Komplexität ihrer Produkt- und Unternehmensstruktur ihre individuelle Plattform-Strategie.

Content Management and Portal Systems – Digital Experience mit System

Ganz gleich ob Business-Content, Marketing-Content, oder ein Hybrid aus beidem. Bei allen Strategien befähigt Sie eine Digital Experience Platform, 
Ihre Marke kundenbezogen und marktspezifisch zu präsentieren. 

Content Management & Portal Systems – Digital Experience mit System

Regardless of whether it is business content, marketing content, or a hybrid of both. For all strategies, a digital experience platform enables you to
To present your brand in a customer-oriented and market-specific manner.

### Our Competences: 
- Individual developments for medium-sized businesses and companies 
- B2B and B2C solutions 
- Development and integration of SAP Commerce and Shopware solution architectures 
- Optimisation of all digital touchpoints 
- DevOps and service management 

  



## Solutions with SAP 
Enterprise e-business in particular requires individual solutions that enable global rollouts, integrate information from external systems such as CRM and marketing automation to add value, and are dynamically scalable. Seamless integration into existing business processes is guaranteed at all times with SAP Commerce Cloud.

### Advantages of SAP Commerce Cloud at a glance:
- Configurable integration into other SAP CX modules such as SAP Sales Cloud, SAP Marketing Cloud, SAP Customer Data Cloud or SAP Emarsys according to the "Click not Code" principle  
- Global operation of your e-business solution through an individually configurable internationalization module with extensive languages, currencies and other localization settings  
- Flexible weighting of your SAP Commerce solution via sales, service portal, configurator or as digital support for your sales representatives 

## Solutions with Shopware
In our Shopware projects, we focus not only on technical and design realization, but above all on upstream target and added value definition. For our customers, this means a manageable and manageable overall project in which we implement the described business goals efficiently and in a short time-to-market. Learning outcomes are achieved in the short term and a positive return-on-investment (ROI) is achieved within months rather than years. With its API-first approach, Shopware perfectly complements our portfolio, because with the decoupling of front-end and back-end (headless commerce), online sales also become possible via channels such as social media and Google Shopping. 
 
### Advantages of Shopware 6 at a glance:  
- Headless core, easy derivation of features into third-party systems.  
- API-first approach for integration into existing system environments  
- Open source technology enables fast access to new technologies and trends 
- Low total cost of ownership through clear licensing model 
- Fast time-to-market and internationalization 

## Our services for you:
- Business consulting and optimization of information architecture   
- Development and implementation of complete user experience and user interface concepts, adaptation of existing themes 
- Solution-oriented system configuration for optimal use of existing functionalities in the SAP Commerce or Shopware system 
- Individual further development of existing SAP Commerce or Shopware environments   
- Migration to the latest SAP Commerce version, migration from Shopware 5 to Shopware 6 versions 
- Integration of third-party systems    
- Cloud hosting and operations 
- 
Our projects in the e-business context are also so successful because our customers are open to our advice and recommendations for change. They pursue clear, measurable goals, and especially know how to maintain and strengthen the core of their brand and the company.   

Commerce in the digital environment cannot be considered on just one level. Your customers need a good and intuitively designed user experience just as much as your employees. From content maintenance to product management to the buying process at the end customer, all processes contribute directly to the overall success. In combination with the technologies of our system partners SAP and Shopware, we offer you a powerful solution that takes your digital transformation an important step forward. Together with you, we develop a needs-oriented multi-, cross- or omnichannel strategy based on your portfolio and the goals you have defined. We understand how to orchestrate all the digital channels relevant to you into an authentic overall presence.

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Der Handel im digitalen Umfeld ist nicht nur auf einer Ebene zu betrachten. Ein gutes und intuitiv gestaltetes Nutzererlebnis brauchen Ihre Kunden ebenso wie Ihre Mitarbeiter. Von der Contentpflege über das Produktinformationsmanagement bis hin zum Kaufprozess beim Endkunden tragen alle Prozesse direkt zum Gesamterfolg bei. In Verbindung mit den Technologien unserer Systempartner SAP und Shopware erhalten Sie von uns eine leistungsstarke Lösung, mit der Ihre digitale Transformation einen wichtigen Schritt nach vorne macht. Gemeinsam mit Ihnen entwickeln wir eine bedarfsorientierte Multi-, Cross- oder Omnichannel-Strategie, basierend auf Ihrem Portfolio und den von Ihnen definierten Zielen. Wir verstehen uns darauf, alle für Sie relevanten, digitalen Kanäle zu einem authentischen Gesamtauftritt zu orchestrieren. 

Unsere Projekte im E-Business Kontext sind auch deshalb so erfolgreich, weil unsere Kunden offen für unsere Beratung und Empfehlungen für Veränderung sind. Sie verfolgen klare, messbare Ziele und wollen besonders den Kern ihrer Marke und des Unternehmens pflegen und stärken.

Commerce – Optimale User Experience für Händler und Kunden

Enterprise Commerce

Commerce - perfect user experience for retailers and customers

###Our services for you:

- Comprehensive needs and scenario analysis
- In-depth consulting for successful marketing automation
- Implementation and go-live with your new marketing automation system

## The high school of brand communication
A consistent, positive brand experience is a central component and the decisive success factor in cross-channel and even more so in omnichannel commerce. In addition to successful sales, the focus is particularly on the experiences that your customers have with your brand and your products at all touchpoints. For example, when it comes to click & collect scenarios or the integration of social media and instant messaging services. Marketing automation provides you with a system-based foundation for orienting all communication processes in marketing to the customer journey and automatically delivering them to the relevant channels. The basis for this is a consolidated database that enables marketing actions, increasingly supported by AI technology, in a personalised manner and in real time. Professionally controlled campaigns convert your leads into customers even more efficiently and create new sales potential in cross- and upselling.


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## Die hohe Schule der Marken-Kommunikation
Ein einheitliches, positives Markenerlebnis ist zentraler Bestandteil und der entscheidende Erfolgsfaktor im Cross-Channel und noch vielmehr im Omnichannel Commerce. Neben dem erfolgreichen Verkauf stehen ganz besonders die Erfahrungen im Mittelpunkt, die Ihre Kunden an allen Touchpoints mit Ihrer Marke und Ihren Produkten machen. Beispielsweise wenn es um Click & Collect-Szenarien geht oder die Einbindung von Social Media und Instant Messaging-Diensten. Marketing Automation ermöglicht Ihnen eine systemseitige Basis, alle Kommunikationsprozesse im Marketing an der Customer Journey zu orientieren und automatisiert in die relevanten Kanäle auszuspielen. Grundlage hierfür ist eine konsolidierte Datenbasis, die Marketingaktionen, immer häufiger auch unterstützt mit KI-Technologie, personalisiert und in Echtzeit ermöglicht. Professionell ausgesteuerte Kampagnen wandeln Ihre Leads noch effizienter in Kunden um und schaffen neue Umsatzpotenziale im Cross- und Upselling.


Die hohe Schule der Marken-Kommunikation

Marketing Automation

The high school of brand communication

### Competences at a glance: 
- Needs and application analysis of your assets 
- Development of an individually tailored MAM/DAM concept 
- Agile implementation of the system according to the use cases in your company 
- Playout of digital media at all important touchpoints 

## Solution approaches with CELUM

Our favored solution for individual MAM/DAM platforms in complex system landscapes for upper mid-sized companies and corporate groups.

In order to keep a grip on the rapidly increasing media volume for our customers and to provide their touchpoints with the right assets, we develop MAM/DAM solutions that organize the collaboration within the company itself and with external partners. For this, the individual work steps such as creation, review and approval, storage and organization, provision and filing must be mapped according to the individual business processes of each customer. It is very important to us that at the start of the project, a clear set of expectations and a definition of goals are worked out with the stakeholders in the company and our business consultants. The technical concept and project implementation are based on this. In this way, the right framework is set for a clear and pragmatic software project, which achieves a high level of acceptance among users and overall optimal added value.

### The advantages of CELUM Content Hub at a glance:

- Optimal management and structuring of assets through open taxonomy and metadata function for individual customer requirements
- Over 100 application and extensions enable optimal system integration.
- Adaptation to individual business processes
- Digital collaboration with the CELUM Work module: Team members stay informed, can mark details on images, assign tasks/deadlines to colleagues, and visualize project status and progress

## Our services for you:

- Business consulting for requirements and business value definition in the DAM context
- Optimization of the information architecture (DAM processes, asset structure, etc)
- Solution-oriented implementation and configuration of the system for optimal use of existing functions - Integration of third-party systems and modules
- Implementation of interfaces to PIM and commerce systems (e.g. SAP Commerce)
- Individual extensions or adaptations of functionality and interfaces
- Adoption and further development of existing DAM environments
- Cloud hosting and operation - Service and support.

Our various DAM solutions meet our customers' expectations in part because they are open to our advice and recommendations for change. They pursue clear, measurable goals and achieve the intended added value.

Pictures say more than words. Videos even more so. In every company, media assets are created every day that add value but are too often quickly lost again. Today, images and videos are no longer just material for marketing and advertising. Rather, practically all company departments have, need or produce media that are also used in other places. Intelligent media asset management looks beyond the horizon and creates workflows across all users and use cases. From creation to publication, ideally all processes are meaningfully integrated into your IT landscape. A consistently deployed MAM or DAM system specialises in media asset management use cases and makes them accessible to all target groups in the company. 




Foto Laptopbildschirm mit Media Asset Management Verwaltung

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Bilder sagen mehr als Worte. Videos sogar noch mehr. In jedem Unternehmen entstehen täglich Media Assets, die Mehrwerte darstellen, aber nur allzu oft recht schnell wieder verloren gehen. Bilder und Videos sind heute nicht mehr nur Material für Marketing und Werbung. Vielmehr haben, brauchen oder produzieren praktisch alle Unternehmensbereiche Medien, die auch an anderen Stellen Anwendung finden. Intelligentes Media-Asset-Management blickt über den Tellerrand hinaus und schafft Workflows über alle Anwender und Use Cases hinweg. 
Von der Erstellung bis zur Veröffentlichung sind im Idealfall alle Prozesse sinnvoll in Ihre IT-Landschaft integriert. Ein konsequent genutztes MAM- oder DAM-System ist auf die Use Cases im Media Asset Management spezialisiert und macht diese für alle Zielgruppen im Unternehmen zugänglich. 




Digital Asset Management (MAM/DAM)

In jedem Unternehmen entstehen täglich Media Assets, die Mehrwerte darstellen, aber nur allzu oft recht schnell wieder verloren gehen.

In every company, media assets are created every day that add value, but are all too often lost again very quickly.

Modern Digital Asset Management (MAM/DAM) 

Are you planning a project and have questions? Make an appointment now.

Business Consulting

Consultation is a top priority for us

PIM by doing with the Agile PIM method

Business Transformation and Change Manag ...

Digital Asset & Collaboration Management ...

E-Business, Commerce & Omnichannel

Michael Wolfframm

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