SAP SE

A modern customer experience is created in the interplay of all services, touchpoints and marketing campaigns of the brand. A consistent cloud strategy opens up new, flexible and maintenance-free IT solutions for customers.

The portfolio is divided into the following products:

SAP Commerce Cloud

The enterprise commerce solution for B2X

The SAP Commerce Cloud, formerly Hybris Commerce Suite, is the leading solution for a consistent shopping experience for your customers.

SAP Emarsys Customer Engagement

Real-time personalized omnichannel customer interaction

The only cross-channel customer engagement platform designed to exceed customer expectations and improve business outcomes with personalized experiences.

SAP Marketing Cloud

Marketing automation in real time

In order to exploit the potential of the Commerce Cloud when addressing customers, SAP C4 / Hana offers another component - the SAP Marketing Cloud. It enables a 360 ° view of the customer and thus individual and dynamic communication in real time.

SAP Sales Cloud

More than a sales CRM

Thanks to the bundling of information from sales, marketing and service, the SAP Sales Cloud, formerly SAP Hybris Sales Cloud, enables better use of sales opportunities, an increase in the effectiveness of the sales team and thus greater customer satisfaction.

SAP Service Cloud

First-class customer service at every touchpoint

The SAP Service Cloud, formerly SAP Hybris Service Cloud, is the modern CRM solution for customer service processes. Regardless of which channel, at any time, online or offline - by accessing the same customer data and product information with the help of efficient tools, you ensure a high level of customer satisfaction.

SAP Customer Data Cloud

Trustworthy data paradigm

The SAP Customer Data Cloud emerged from the acquisition of the Gigya company. This solution for building digital relationships with customers based on trust and transparency aims to convert unknown online visitors into known and loyal customers.