Webinar on Conversion Rate Optimization: Using Psychology to Improve Customer Experience
In the upcoming webinar, communicode AG will be dealing in detail with the question of how store operators can do even better justice to being human in online shopping. When it comes to the right offer at the right time, so that prospective customers buy, psychology provides information about the motivation and behavior of users. In the webinar, various possibilities are clearly explained using best practices in the Shopware e-commerce system.
The duty: data-driven marketing
The behavior of users at all venues of a brand can be analyzed very well today with the help of data mining and its evaluation. Marketers are increasingly using these insights with automated solutions in their customer acquisition measures. However, this often leads to a multitude of offers and promotions overwhelming consumers and causing them to abandon the buying process.
The Freestyle: Empathic Customer Experience
What motivates the store visitor to buy and which incentives an online store can offer, communicode will illuminate in the webinar on the basis of three psychological principles. In this context, the current Shopware software will be used with a number of functions which can be easily and effectively combined.
The participants will specifically learn how knowledge of the so-called jam paradox (Paradox of Choice), human memory as well as customer evaluations (Social Proofs) can be utilized in order to achieve a better customer experience and thus sell more successfully online.
Psychology: 3 behavioral principles
Best Practices: Examples of successful stores
Hands on: Implementation in Shopware
The webinar is interesting for e-shop owners with and without Shopware experience, web designers and marketing managers.