SAP CX Focus Day 2022: With the right strategy for personalized lead recovery

On October 28th, Cpro Industry Projects & Solutions GmbH will organize the next virtual SAP CX Focus Day, which will be broadcast live from the Cpro Studio in Ratingen.
Essen, October 4, 2022

As a partner of SAP and Cpro, communicode AG from Essen will actively shape the program with an expert lecture.

At the SAP CX Focus Day, the entire online event will revolve around a successful Customer Experience and the right strategic positioning of marketing, sales, service and e-commerce solutions. Customer experience refers to the combined effect of all aspects that can shape a customer's shopping experience in an online store. Since these aspects are very versatile, previously unused revenue potential can be activated here and used for greater customer proximity. At the SAP CX Focus Day, Cpro, communicode and other partners and SAP service providers will therefore come together in order to jointly decipher new strategies and methods for the profit-increasing optimization of the Customer Experience.

Expert lecture: How to win back dead leads and how Emarsys helps in this respect

So-called "dead" leads exist in every company and initiatives to re-engage them are worthwhile. SAP Emarsys Customer Engagement is very well suited for this purpose and helps to re-establish contact with them. communicode, as a specialist for successful Customer Experience, will give its own presentation to the program of the SAP CX Focus Day and will take an explicit look at the successful recovery of inactive leads in the B2B sector. In the interaction of SAP Emarsys with the SAP Sales Cloud, it will be shown how active and inactive leads can be addressed in a personalized manner and successfully won back. In this way, unused sales potentials can be successfully realized.

Using Emarsys as an example, communicode will show how to get even more out of your business model in B2B with the right strategy and how to use all marketing potentials optimally for your own success. From the initial contact with the customer to the final purchase decision there are often numerous steps, which should be closely examined and optimized in order not to waste any potentials. As a full service digital agency, communicode is particularly familiar with the areas of e-commerce and customer experience and provides clients as well as partners with valuable inspiration and impressions as to which means and activities can be used to maximize success in digital business.

About Cpro:

Since its founding in 2004, Cpro Industry Projects & Solutions GmbH has been known as one of SAP's leading system partners and to date is represented at a total of ten locations in the DACH region. The company's approximately 350 employees support more than 430 customers from various SME sectors in all SAP-related matters.

Cpro INDUSTRY's expertise lies primarily in the integration of advanced solution concepts from the SAP product range. In particular, the range of services around SAP S/4HANA as a Cloud or On-Premise solution, SAP Customer Experience (CX) and SAP AMS Hybrid distinguishes the SAP Gold Partner as a service provider.

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