Customized customer experience

It is well known that online trade has been gaining in importance for years. It is also known that with the increasing number of online stores on the Internet, the company's own offering and the right approach for customers have become all the more important. A personalized customer journey is one of the marketing tools that should contribute to a long-term customer relationship. How the individual orientation of an online store towards the customer can succeed in connection with Shopware, will be demonstrated by the full-service digital agency communicode AG in a free webinar on December 1.

Within the scope of the webinar, various scenarios from e-commerce practice will be shown, in which the Rule Builder in the Shopware online store system is used in order to create an individual shopping experience. In the process, different conditions and rules are defined for specific customer groups, which are automatically played out after going live. Thus, the viewer of the webinar will get a direct insight into the practical application of the Rule Builder and its correct configuration in Shopware.

The webinar is aimed at online store operators who are concerned with optimizing their customer journey and would also like to look at individual components of a buying process. Front-end developers are also invited to the webinar to get new ideas for their own developments. Following the presentation, the communicode Consultant will be available to answer questions from the audience.

Interested parties can download the webinar asa recording here.