3 psychological principles for better conversion rates with Shopware

On 20 May 2021 from 10:00-11:00 communicode invites to the free webinar

Less is sometimes more, or if you have a choice, you're spoiled for choice. When it comes to the right offer at the right time so that prospective customers buy, tact and psychology are in demand. Because it tells us a lot about user behavior. What motivates people to buy products and what keeps them away? What incentives should my store offer? What does our memory have to do with online shopping and what is social validation?

In our next Shopware webinar, we will show how store operators can optimize the conversion rate and do justice to the unconscious behavior of us humans. Here, 3 psychological principles play a special role that influence the behavior of users when buying online. Shopware offers a number of functions for this, which can be combined quite easily and effectively.

Our e-commerce and UX experts will present the latest Shopware software and use best practices from well-known brands to show you how to take advantage of the Marmalade Paradox, human memory and social proofs to achieve a better customer experience and thus sell more successfully online. The webinar will take place on May 20 at 10:00 a.m. and will be of interest to e-shop owners with and without Shopware experience, web designers and marketing managers.

Highlights of the webinar:

  • Psychology: 3 behavioral principles
  • Best Practices: Examples of successful stores
  • Hands on: Implementation in Shopware
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