kerstin-wilke

Director Marketing

On 21st and 22nd September, DMEXCO, Europe's leading Digital Marketing & Tech Event, will finally take place live again in Cologne. Even though the virtual format was quite successful thanks to the organisers, we are very much looking forward to finally meeting the many partners and visitors in person again.  

We ourselves will also be present as exhibitors at Agency World (hall 8, space 12) and are already very excited to see what wishes and ideas our discussion partners will approach us with.  

## Together for digital added value  

This year, DMEXCO is uniting the programme under the motto "We progress together". It couldn't be summed up any better, because both within the company and between the event's trade visitors, the shared exchange of knowledge and gain in experience are immensely valuable for putting the digital future on a secure footing. We are even more pleased to talk to companies about successful e-business, an optimised customer journey and innovative platform concepts. A currently present topic in e-commerce is the upgrade from Shopware 5 to the current version 6. Depending on the size of the project, the upgrade does not happen automatically, so it is very much in capable hands like those of our consultants.  

Meet us at DMEXCO in September and talk to us about your upcoming project. Together we will find the best solution for your project. 

 

Together for a digitalised future. DMEXCO 2022, finally live again in Cologne and communicode will be there as an exhibitor. 

Koelnmesse GmbH

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DMEXCO 2022

## A day for the future 

Sustainability is currently on everyone's lips, and at communcode we are also discussing the possibilities for climate protection, social commitment and sustainable management for our company. With various measures, we have already launched promising initiatives and have found time and again that such a complex field can only be mastered in cooperation with our business partners. 

  

That is why, as a member of the BVMW, we have founded the FONARU network with like-minded companies from the Ruhr region. The aim is to promote a lively and regular exchange on innovative offers and business models, to benefit from each other and to expand the network. In order to further strengthen this initiative, we cordially invite you on behalf of FONARU to the first sustainability congress in the Ruhr region, which we have the honour of helping to shape and organise.  

   

CSR ambassadors and interested parties from medium-sized companies are invited to attend the inspiring lectures, exchange sustainable ideas and network. At the congress, participants will receive practical tips and perspectives on how even small initiatives can make a big impact and how we can contribute together to a Ruhr region worth living in. The inclusive Hotel Franz provides the perfect setting for this.  

  

The Sustainability Congress begins on September 9 at 9 a.m. and ends with a convivial get-together at 3 p.m., with coffee and cake. Intellectual and physical well-being will also be catered for between the lectures.  

  

We are very much looking forward to the exchange with all participants and especially to many sustainable insights. 


On September 9, the first Sustainability Congress Ruhr Area will take place in the Franz Hotel Essen. As co-founder of the FONARU initiative, communicode will of course also be present.

Hotel Franz Essen 

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1st Sustainability Congress Ruhr Area 

On the Tobit.Labs campus in Ahaus, communicode's Shopware fans can expect a recurring highlight, which we are already looking forward to. 

With 1,000 participants on site and 6,000 participants online, the Shopware Community Day is one of the most important hybrid industry events in e-commerce. Shopware presents its latest tech innovations and business ideas, gathers customers, partners and developers. Everything is aimed at promoting cooperation and exchange between the globally active e-commerce community. Of course, communicode cannot be missing from this event.  


## Indispensable event for communicode 


As is the case with every SCD, top speakers from various sectors will once again reveal their expert knowledge to the entire audience. In this way, all participants will stay up to date and take current Best Practices back to their companies. communicode, which has firmly anchored the SCD in its calendar as an enthusiastic Shopware partner, is also looking for a lively exchange with other clients and partners. The entire Shopware team at communicode is looking forward to receiving professional input directly from the source. 

Shopware invites all partners and interested parties to the SCD - Networking and knowledge transfer at top level 

Tobit.Labs Campus Ahaus 

communicode ist natürlich dabei, beim Shopware Community Day 2022

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Shopware Community Day 2022

On May 11 and 12, the Strategy Summit B2B Marketing & E-Commerce will once again take place in Berlin. For years, the event has been a popular stage for intensive networking and attending the presentations of the participating experts. Decision makers from small medium-sized companies as well as large corporations will equally benefit from the great added value of the event.

As a partner, we at communicode will of course once again be part of the event and are looking forward to contributing to the conference program with our own expert contribution. Within the scope of the event, project netwoks will organize discussions between solution partners and company decision makers, in which questions regarding processes, projects and their implementation will be answered. The exchange with the attending participants is our personal highlight. 

## From a pure B2B online store to a holistic service platform  

The challenge of binding customers to one's own B2B store beyond the one-time purchase lies not only in pricing. Those who want to sustainably ensure increasing sales and happy customers build on an intelligent and empathetic customer journey as well as on an extended service portal. The latter goes far beyond the pure instance of the online store and serves all facets of the value chain. 

As part of our presentation at the Strategy Summit on the first day at 11:25 a.m., Michael Wolfframm will provide inspiring insights into an example from our practice and show solution paths with measurable results. Always keeping the business value in mind, he shows how B2B customers can be transformed from one-time buyers to loyal regular customers by means of concrete questions and measures. 

Of course, we from communicode will be on site for all interested parties for individual meetings which can be reserved and we are looking forward to a lively exchange on digital transformation and e-commerce. 


For more service in B2B E-Commerce. 
communicode is looking forward to the Strategy Summit in Berlin.

Hotel Palace Berlin 

communicode ist looking forward to the strategy summit

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Michael Wofframm

project networks: Strategy Summit B2B Marketing & E-Commerce

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Head of Business Administration

On 23rd March, communicode will once again organize the virtual trainee speed dating, where you can apply for an apprenticeship as an IT specialist for application development or system integration. Get to know us personally and gain insights into your potential training company. 

### Fancy a date? 

The event runs until noon. During this time, all applicants* will have 15 minutes each for their speed date with a communicoder, during which you can introduce yourself and learn more about communicode as a trainer and employer. After all interviews have been concluded, we will end the event with a joint farewell at 12.40 pm. 

### Your training at communicode 

The profession of an IT specialist for application development or system integration will be imparted to you at communicode on all decisive levels. All colleagues will support you with words and deeds during your training and accompany you on your professional career. Even after your training, you will have the opportunity to remain a part of the communiverse and to actively participate in your and our future.

### Let's go! 

The job as an IT specialist is just right for you and you're looking forward to speed dating? Then apply officially to our job ad now. We will then invite up to twelve selected applicants personally. 

We wish you every success! 

### Important: 
There is no public registration for the trainee speed dating. To be invited, a normal  <a href="https://www.communicode.de/jobs/ausbildung-zum-fachinformatiker-m-w-d" target="_self" rel="follow, ">application</a> for a training position is required. 



communicode is looking for a new generation of IT specialists  

Online-Event

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8. Azubi Speeddating

In March, the Essen Chamber of Industry and Commerce will once again organize its successful trainee speed dating, where young people will once again have the opportunity to get in direct contact with their potential training companies and to secure a coveted training position.  

  

From 1st March onwards, the participating companies will post their training offers on the website of the Essen Chamber of Industry and Commerce and offer different communication channels for the speed dating. communicode is looking forward to "meeting" the applicants via the video call and to getting to know them personally.  

  

### Get to know communicode as a training company  

  

We give all applicants the opportunity to talk about themselves and their motivation in a relaxed conversation and to introduce themselves to communicode. At the same time, they can get a picture of us as a full-service digital agency.  

  

What the established colleagues of communicode have to report is one thing. In addition, you can talk to our current and former trainees. They will be able to give you a direct insight into what you can expect from us.  

  

### Further information on how to register for the trainee speed dating can be found under  

  

https://speeddating.essen.ihk24.de/stellenangebote  

  

We are looking forward to meeting you! 


communicode will take part in the virtual event as a training company.  

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Trainee speed Dating of the IHK Essen  

The online event will focus on the Customer Experience as an overall construct and will decode it together with the attending partners. 
Participants will be presented with a broad spectrum of expertise and inspiring content, with which the Customer Experience in the online store can be taken to the next level. communicode will also enrich the program with its own presentation on the Marketing and Commerce Cloud.  


Customer Experience and psychology  
In order to understand how the Customer Experience can positively contribute to a purchase decision, it is worth taking a look at psychology. Within the scope of their presentation at the SAP CX Focus Day, communicode AG will show how the Customer Experience is not only optimized with the help of three psychological principles, but how the store operator can actively contribute to achieving more customer loyalty and achieving the desired purchase decision more quickly.  

In addition to the lecture, communicode's consultants will be personally available to all interested participants with their expertise and will be happy to answer questions. The virtual framework of the event offers visitors the opportunity to establish direct contact with the service providers present. 

 

 

On November 19, the first SAP CX focus day of Cpro Industry Projects & Solutions GmbH will take place.

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SAP CX Focus Day

Director Digital Experience & Business

The path to a successful digital business is a process that repeatedly raises the same questions: Which adjusting screws are the decisive ones in the digital transformation of your own company? How do I differentiate myself from the competition? Which channels and platforms are relevant? Which technology do I use?

The strategy summit is the ideal forum to exchange ideas with other practitioners and to gain valuable insights into the transformation processes of large and small medium-sized companies as well as corporations.

### Our contact person at the strategy summit:
Michael Wolfframm | Director Digital Experience & Business at communicode presents specific use cases to discuss where companies currently stand. Michael Wolfframm discusses with the company representatives their challenges and perspectives so that improvements and entrepreneurial ideas can be implemented and potential for success can be exposed.


### The agenda for the event:
<a href="https://www.project-networks.com/content/uploads/2020/08/Agenda_B2B-E-Commerce-E-Business_1121.pdf" target="_blank" rel="nofollow, "> You can download the event agenda onto your computer here </a>


### Free registration until November 5th:
To celebrate the return from the digital to the analog world, Project Networks GmbH has decided to offer participation tickets free of charge until 05.11.21. Later the entrepreneur ticket will be available for 995.00 euros.
<a href="https://www.project-networks.com/events/b2b-ecommerce/registration/" target="_blank" rel="nofollow, "> Save a lot of money and sign up now. </a>


The "Strategy Summit B2B E-Commerce & E-Business" from project networks will take place in Berlin from November 17 to 18, providing a suitable platform for networking and the acquisition of professional information.

Steigenberger Airport Hotel

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Project Networks Strategy Summit B2B E-Commerce & E-Business


## Training wanted? Meet us virtually at the AzuBeYou and develop (yourself) with us

At this year's AzuBeYou, communicode will be represented by around 80 companies who would like to use the virtual setting to conduct constructive job interviews without long application processes.

The training as an IT specialist is demanding, exciting, versatile and has a promising future. Every year, communicode is looking for new talents who would like to enter this professional field and participate in large projects. On 8th and 9th June, we will again give young people the opportunity to get to know us as a potential training company.

The AzuBeYou virtual training fair is the ideal venue for this. This is because all participants can simply upload their application documents online and make them directly available to the companies. In so-called speed dates, the interview partners then have the opportunity to talk about the important aspects and to see whether they are "green" to each other. At communicode, several happy trainees have already found their way into our company in this way.

At communicode, training is a particularly well-kept and central topic. As a full-service digital agency from Essen, we know that good professionals unfortunately do not grow on trees. We would like to turn our trainees into professionals themselves and provide them with all the important tools to be able to actively shape their own future and our client projects.
That's why we are very much looking forward to the interviews again this year and to getting to know the versatile personalities in the virtual environment.

<a href="https://www.ubivent.com/register/1/AzuBeYou2021" target="_blank" rel="nofollow, ">Registration is possible until 08.06.2021 on the website of the IHK.</a>



Looking for training? Meet us virtually at AzuBeYou and get to know us.

Virtuelle Ausbildungsmese der IHK. communicode ist dabei

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Develop with us. Meet us at AzuBeYou

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Account & Marketing Management

In the upcoming webinar, communicode AG will be dealing in detail with the question of how store operators can do even better justice to being human in online shopping. When it comes to the right offer at the right time, so that prospective customers buy, psychology provides information about the motivation and behavior of users. In the webinar, various possibilities are clearly explained using best practices in the Shopware e-commerce system.

### The duty: data-driven marketing
The behavior of users at all venues of a brand can be analyzed very well today with the help of data mining and its evaluation. Marketers are increasingly using these insights with automated solutions in their customer acquisition measures. However, this often leads to a multitude of offers and promotions overwhelming consumers and causing them to abandon the buying process.

### The Freestyle: Empathic Customer Experience
What motivates the store visitor to buy and which incentives an online store can offer, communicode will illuminate in the webinar on the basis of three psychological principles. In this context, the current Shopware software will be used with a number of functions which can be easily and effectively combined.

The participants will specifically learn how knowledge of the so-called jam paradox (Paradox of Choice), human memory as well as customer evaluations (Social Proofs) can be utilized in order to achieve a better customer experience and thus sell more successfully online. 

### Webinar Highlights:
- Psychology: 3 behavioral principles 
- Best Practices: Examples of successful stores 
- Hands on: Implementation in Shopware 

The webinar is interesting for e-shop operators with and without Shopware experience, web designers and marketing managers.



Customized customer experience:
With Shopware for a personalized shopping experience.

Customer experience: watch the webinar now! 

With psychology to a better Customer Experience. communicode invites interested e-commerce experts and Shopware users to a free webinar.

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Pia Michaelis

Webinar Conversion Rate Optimization

Laden Sie sich die Agenda der Veranstaltung auf Ihren Rechner

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On May 18 and 19, 2021, the Project Networks Strategy Summit will take place. Our Director Digital Experience and Business Michael Wolfframm will participate in the panel discussion on the topic of "Success Factors for B2B Digital Business 2025" and contribute his experience and expertise to the professional exchange.

The developments from 2020 have given digitalization a decent boost. In the course of this, B2B marketing and digital business are also facing new framework conditions. Changing customer needs as well as established platforms provide additional challenges and require flexibility from all parties involved. The increasing sales for e-commerce in recent years must now be maintained or optimized. To achieve this, efficient digital marketing and optimized processes and workflows are required.

At the Strategy Summit, bright minds will come together to take a brief look at the past years and provide new strategies and lessons for marketing as well as digital business in 2021. We at communicode are pleased to be able to actively shape this event and thus contribute our own impulses for successful marketing in 2021.

### Main topics at the Strategy Summit:

- Data Driven Business
- Product Data
- Omnichannel orchestration
- Retailer integration
- Digital Lead Generation
- Marketing & Sales Automation
- Digital Buyer Journey & Customer Experience
- Online Customer Events
- Digital Ecosystems

Between the speakers' presentations, attendees at this online event will also have the opportunity to exchange ideas with the various solution providers and voice their own concerns. Already in the past, the great added value of the Strategy Summit has been demonstrated for participants and partners alike. Thus, communicode will also gladly be available to all participants with their experts.

communicode ist beim Strategiegipfel als Partner an Bord

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Strategy Summit B2B Marketing & E-Commerce 2021

Applicants and communicators can get to know each other in relaxed conversations with rotating interlocutors at the IHK's Trainee Speed Dating from April 26 to May 8. Simply register on the IHK website, make an appointment with us and ask us your questions.

SpeedDating as a format to get to know potential trainees has already proven itself for the second time at communicode - you too can try out the online format of the IHK Essen and develop the digital future together with us.


Meet us online from 26.04.21 to 08.05.21 at the digital trainee speed dating of the IHK Essen and get to know us.

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Trainee Speeddating of the IHK

One of the primary goals in e-commerce is to offer customers a personalized shopping experience and thus, in the best case, to retain their loyalty in the long term. What begins in personalized advertising should ultimately be continued in the store. How you as a store operator can achieve it, the store content as individually as possible to the needs and preferences of your respective customer, we show in our free webinar on February 18 at 10 am. 

Shopware just launched its latest version 6.3.4.0 in mid-December, taking it to the next stage towards the optimal shopping experience. The Shopware Experience Worlds and Rule Builder are powerful marketing tools in their own right, but they can also be combined to tailor not only prices, payment models and shipping options to individual customer groups, but also the content that is played out to each customer. Our expert will show you how this works and what potential is created by bundling features using various showcases within the current Shopware version. In this way, you will learn first-hand how to individualize the user journey and thus perfect the online shopping experience. 

The webinar is aimed at both store operators and frontend/backend developers who attach great importance to an outstanding customer experience and a long-term customer relationship. After our webinar, our consultant will be happy to answer your questions and talk to you about your very own challenges. 


communicode will show in a free webinar how the Rule Builder in the Shopware worlds of experience helps to achieve successful customer retention.

Customer Journey mit Shopware individualisieren

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Webinar Customer Journey individualize with Shopware

### Customized Customer Experience: With Shopware to a Personalized Shopping Experience

A sustainable customer relationship is one of the highest goals in e-commerce. Satisfied customers who feel that their needs are understood are happy to return to the online store of their choice and buy again. A personalized customer experience can contribute to this goal in a number of ways. 

In our free webinar, we will look at various showcases with Shopware in which customizations can be made using the proven Rule Builder. The Rule Builder lets the user define different conditions and create rules using these conditions. These rules can be applied to various sections of the customer journey, so that some aspects in the buying process can be customized to a defined customer group. 

Our webinar is designed for store operators who want to tailor their own store and the customer journey it contains to their customers. This offers the potential not only to generate new customers from leads, but also to bind them to the online store in the long term. Following our webinar, our consultant will be happy to answer your questions and address your personal concerns. 

In our free webinar, we'll look at several showcases with Shopware where customizations can be made using the proven Rule Builder.

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Webinar Customized Customer Experience 

The strategy summit "B2B E-Commerce & E-Business" will take place again from November 16 to 17, 2020. 

Due to the current Corona situation, this time it will be a digital event, but there will still be practical presentations, workshops and discussions as well as professional exchange among the visitors.

The lectures, workshops and discussions on current topics offer the opportunity to get in touch with solution providers and dealers in a short way. Participants and partners alike benefit from the event's offerings. E-business is also in demand for B2B-oriented companies. In addition to digital sales strategies, entire omnichannel concepts are now being used in order to complete one's own brand presence.

communicode itself invites to the lecture "In just a few steps from initial contact to customer relationship" and will be available to answer interested companies' questions regarding planned projects, strategies and their implementation.



From 16th to 17th November 2020, the strategy summit "B2B E-Commerce & E-Business" will again take place. communicode itself invites to the lecture "In just a few steps from initial contact to customer relationship".

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Thomas Kopatz

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Stephan Franke

ProjectNetworks Strategy Summit 2020

Content with added value inspires your target groups, sharpens your brand profile and increases your success in the long term. For an optimal customer experience, media and content must not only be designed and created, but also made available across systems. In modern workflows, these processes are often automated and always adaptable to user needs.

This free webinar provides first-hand solutions for optimized asset management. To this end, we will present best practices from leading companies and long-standing PIM-DAM users, in which examples of PIM and MAM are so efficiently intertwined that the workflows are optimally mapped. For example, you will learn how the CELUM ContentHub can be used in conjunction with SAP CX to play out content processes in a coordinated and efficient manner.

### Webinar highlights:
- Facts about the benefits of a central ContentHub.
- The way out of silos and the "black box"
- Detailed process mechanisms, from metadata maintenance to product release
- Modern workflows for flexible and target-oriented content playout
- Presentation of functions for improved collaboration between teams
- Practical examples for target group-oriented lead and traffic generation
- Inspiration for long-term content authority and increased engagement
- Exciting insights from the practice of various user cases

The CELUM ContentHub is created for all employees who regularly access their own assets and want to coordinate their use equally for all user groups. To this end, we highlight different user models and the resulting demands on a ContentHub. 

How to organize your content architecture across systems according to your needs.
On 8th September at 10 a.m. communicode will show you, together with CELUM, how professional Asset Management optimizes your brand presence.

Webinar CX with Celum ContentHub and SAP CX

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Webinar: Communicate Successfully with Celum ContentHub

Rainer Stropek was scheduled as one of the speakers for the past DevOps Gathering 2020. Unfortunately, he was not able to present his keynote at short notice. communicode was able to win him over to make up for the lecture on 6th May at 1 pm and to present it in the form of a free webinar.

DevOps Gathering Reloaded - Follow-up Webinar with Rainer Stropek


Webinar DevOps Gathering Reloaded mit Rainer Stropek

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Webinar: DevOps Gathering Reloaded

### The motto of this year's event is: "The Future of Retail - Staying Competitive in a Data-Driven World".

At this year's Strategy Circle Retail, decision-makers and solution providers from e-commerce, AI, communications, customer service and category management will once again meet at the Strategy Circle and look forward to professional exchanges at eye level. 

The virtual event offers participants the opportunity to listen to the speakers' presentations and connect with partners and service providers in a separate room. As a partner of Management Events and digital agency for e-commerce, digital transformation and communication consulting, communicode will also be available as a contact partner with the expertise of its employees.

At the Strategy Circle Retail 2020, communicode's consultants will answer the questions of the participants in a virtual room and will provide valuable insights into their work and their experiences in the daily e-commerce business.

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Management Events Strategy Circle Retail 2020

From March 9 to 11, 2020, the DevOps Gathering, the international conference for developers, will once again take place at the G Data Campus in Bochum. In addition to numerous lectures, the invited experts will additionally hold workshops in which they will impart their knowledge and best practices to the participants. For the first time, the Essen-based full-service digital agency communicode AG will be the organizer of the specialist conference.



DevOps Gathering 2020: Developers' conference in the Ruhr area once again gathers digital experts New organizer is communicode.

gData

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DevOps Gathering 2020

With great care, we have selected the speakers and their topics to provide our guests with an inspiring and entertaining program.

### The agenda for ThinkChange "Empathy Business" on Sep 25, 2019.
- 11:00 Check-in
- 11:15 Welcome, introduction of the agenda and partners
- 11:30 Justus Ludwig (Added Value Mindfulness): Keynote presentation Mindful Work.
- 12:10 Prof. Dr. Maik Eisenbeiß (University of Bremen): Keynote Empathy Business

- 13:00 Lunch

- 14:00 Roberto Vlad (CoreMedia AG): "Future ready?" - An empathic journey into the future
- 14:30 Loredana Meduri, Alessandro Spanu (Business experts): BE MORE - Special impulses for special people

- 15:30 Coffee

- 15:45 Thomas Kopatz, Peter Rossbach (communicode AG): Empathy Driven Development
- 16:20 Philipp Zimmermann (Evonik Industries AG): Change in digital times - a human-centered approach

- 17:10 Fresh Up

- 17:25 Martin Zimmermann (Otto Dörner GmbH): In three years from an own B2B portal to a medium-sized business network - a white label software solution from the waste management industry
- 17:50 Closing

- 18:00 Freetime, networking, museum tour
- 19:00 Dinner at the Schürerstand

When bright minds from e-business meet, you might think they only talk about new marketing technologies, data protection, design and digitization. But at the 4th ThinkChange, we're focusing on empathy in business. Empathy for your customer often comes far too short in these times.

DMEXCO 2022

Events

1st Sustainability Congress Ruhr Area

Past events

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project networks: Strategy Summit B2B Marketing & E-Commerce

8. Azubi Speeddating

Contact

Kerstin Wilke

Focus on the customer: fulfilment as a customer loyalty measure

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communicode wishes you a Merry Christmas

DMEXCO 2022

Events

1st Sustainability Congress Ruhr Area

Past events

Shopware Community Day 2022

project networks: Strategy Summit B2B Marketing & E-Commerce

8. Azubi Speeddating

Contact

Kerstin Wilke

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