Commerce & Performance
Increased success with the right systems and the perfect strategy
We boost your digital commerce performance and maximize your reach through targeted omnichannel strategies and measurable results. With data-driven decisions, we take your marketing to the next level – for faster growth and long-term competitive advantages.
More relevance and performance with personalized campaigns
We combine creative excellence with data-driven delivery for campaigns that are effective, profitable and individually tailored.
- ROI-oriented campaign strategy
- Target group-specific creatives
- KPI-based monitoring and optimization
Using AI to deliver relevant content
How do you use artificial intelligence to create content faster, in a more targeted manner and based on data? We will show you how artificial intelligence can help strengthen customer loyalty and increase efficiency in your content process.
- Automated creation of texts for touchpoints
- Customized content based on user behaviour and data
- Modeling and automation of content creation from PIM/DAM systems
- AI-supported optimization of content
- Integration of AI workflows into CMS and editorial processes
Achieving better UX with data-driven UX design
We utilize user and behavioural data to make informed UX decisions and continuously improve digital experiences.
- Analysis of user data and user behaviour
- Hypothesis-based UX optimization
- Prototyping and testing with real users
- A/B testing & KPI monitoring
- Continuous monitoring and adjustment
Conversion & performance for more traffic and success
Planned, strategic, analytical: we optimize existing shops for more sales, more conversions, higher shopping carts and smooth customer flows – from quick wins to targeted technical adjustments.
- Business value matrix and roadmap
- Conversion rate audit and analysis
- Optimization of checkout, navigation and product presentation
- Behavioral design and microcopy for higher conversion rates
Experience Boost: Showcase your brand
We combine brand presentation with a seamless user experience to create inspiring shopping experiences that convert and retain customers.
- Target group definition and alignment
- Storytelling elements in the customer journey (e. g., on category pages, PDPs, landing pages)
- Interactive commerce components (e. g., product advisors, configurators, guided selling)
- Design systems and modular templates for consistent shopping experiences
- Integration of content commerce tools (e.g., CMS, headless front ends, video and UGC content)
Agile, launch, and adaptive e-commerce: effective strategies in digital commerce
Depending on whether you want to enter the digital marketplace or modernize your e-commerce platform, we will select the appropriate strategy. Goals and procedures will be aligned accordingly.
- System and technology consulting
- System evaluation, recommendation and implementation
- UX concept and design
- Connection to third-party systems
AI agents to optimize your e-commerce processes
Take advantage of Agentic Commerce, optimize your e-commerce processes intelligently and increase your efficiency in the long term. Automate recurring processes, minimize manual effort and create space for strategic growth.
- Introduction and integration of AI agents for product range and price optimization
- Dynamic product recommendations and personalized shopping experiences in real time
- AI-based analysis and prediction of sales trends, inventory levels and returns
- Decision support for campaign planning and promotion management
- Integration of agentic components into shop, PIM, CRM and analytics systems
Contact
Swen Schollenbruch
Account Management