Today companies establish their individual e-business platforms. As a digital agency from the very beginning, we support our customers in both the B2B and B2C areas, both of which are often relevant for the company. We provide impulses for new markets and technologies and support our customers in their individual digital transformation.

Welcome to change

Stefan Belmann Geschäftsführung/CEO/Vorstandsvorsitzender communicode AG

stefan-belmann.jpg

CEO | Vorstandsvorsitzender

CEO/Chairman of the Board of Directors

A woman is leaning casually against a room divider in an office.

large_solutions-en.png

medium_solutions-en.png

small_solutions-en.png

thumbnail_solutions-en.png

solutions-en.png

End-to-end solutions that put your customers first

End-to-End Lösungen, die Ihre Kunden in den Mittelpunkt stellen

Mit Leidenschaft und strategischem Weitblick gestalten wir Ihre digitale Zukunft: Unsere interdisziplinären Teams entwickeln technisch robuste Plattformen, die Prozesse beschleunigen, unvergessliche Kundenerlebnisse schaffen und neue digitale Geschäftsmodelle eröffnen. Dabei denken wir nicht in Einzellösungen, sondern in ganzheitlichen Konzepten – kreativ, strategisch und technologisch fundiert. 

Solution

﻿﻿Strengthen your digital brand with a seamless customer experience

Strengthen your digital brand with a seamless customer experience

Brand & Customer Experience

We support you in making your brand distinctive and offering a seamless, personalized customer experience that inspires your customers and builds long-term loyalty.

Boost your commerce growth and optimize your performance

Achieve greater success with the right systems and the right strategy

Commerce & Performance

With data-driven strategies and precise insights, we maximize your conversion rates, increase customer loyalty and ensure that your business grows efficiently.

Take advantage of flexible, scalable and customized technologies that are always available

Your commerce platform in technological change

Platforms, Architecture & Development

We develop robust, future-proof architectures that not only guarantee maximum availability, but also grow with your business and adapt dynamically and efficiently to new requirements.

Shape your strategic transformation and stay competitive

Shaping the future with foresight and AI as drivers of growth

Strategy & Transformation

Together, we will develop a sustainable strategy that will future-proof your company, promote innovation and keep you one step ahead of the competition.

We shape your digital future with passion and strategic vision: our interdisciplinary teams develop technically robust platforms that accelerate processes, create unforgettable customer experiences, and open up new digital business models. We don't think in terms of individual solutions, but rather in terms of holistic concepts – creative, strategic, and technologically sound.

Solutions

large_michael_wolfframm.jpg

medium_michael_wolfframm.jpg

small_michael_wolfframm.jpg

thumbnail_michael_wolfframm.jpg

michael_wolfframm.jpg

Director Consulting

The foundation stone for success was laid with the founding of Martin Braun in 1931. Since then, the Martin Braun Group has defined itself through enjoyment, diversity, passion and perfection. It is precisely these qualities that make the company a leading supplier of convenience products in the professional baking sector. With more than 2,700 employees and branches in many countries, the Martin Braun Group would now like to work with communicode consulting to refine its recipe for success. 

Martin Braun KG

thumbnail_communicode-referenz-logo-martin-braun-2800x1750-72.png

communicode-referenz-logo-martin-braun-2800x1750-72.png

Welcome to the communiverse! We welcome the Martin Braun Group, leading provider of convenience products for the production of baked goods, desserts and ice cream and premium frozen products worldwide.  



large_MARTIN_BRAUN.jpg

medium_MARTIN_BRAUN.jpg

small_MARTIN_BRAUN.jpg

thumbnail_MARTIN_BRAUN.jpg

MARTIN_BRAUN.jpg

Willkommen im communiversum! Wir begrüßen die Martin Braun-Gruppe,
führender Anbieter von Convenience-Produkten zur Herstellung von Backwaren, Desserts und Speiseeis und Premium-Tiefkühlprodukten weltweit.



Martin Braun-Gruppe

Martin Braun Group

## The Stadtwerke Schwerte (SWS) Group of Companies grows further 
Stadtwerke Schwerte pursues the goal of offering its customers not only the supply of electricity, gas and heat, but also a modern and sustainable all-round supply of energy, telecommunications, leisure and drainage. High on their priority list is to provide their customers with a better overview of existing contracts, give individual and better offers from Stadtwerke Schwerte (SWS) as well as inform about current events such as disruptions or planned maintenance work in the supply area. Together with con|energy ag, consultant for the energy industry, the digital strategy of the group of companies was realigned.  

Those responsible in marketing and sales have recognized that they can only achieve their goals if they upgrade their IT landscape for targeted marketing campaigns and more automation. The Essen-based digital agency communicode AG, recently a cooperation partner of con|energy, was able to convince the municipal utilities with its full-service portfolio and its iterative, agile way of working for conception and implementation. Alongside the digital strategy, a pilot project was set up that has the greatest business value with a reasonable budget for the group of companies and could be implemented in an adequate time. 

## Starting Point: Data in Abundance 
The group of companies already offers a variety of services in B2B and B2C. Many citizens of Schwerte are customers of diverse companies of SWS. Every company manages its own, historically evolved IT landscape for its business activity with information about customers and contracts, as well as data about infrastructure and technology. Besides the data itself, there is also the knowledge of data and its structures that is spread. What data is actually there and how can they reasonably be linked? Which gas customer also has an electricity contract? Which household has a fiber optic cable, which is not used yet? These and many other questions have been difficult to deal with. In this initial situation, it was actually not possible to make marketing target-oriented and automated. In order to be able to reach our customers with relevant information and attractive offers, a holistic picture of them is a first necessity. Michaela Zorn-Koritzius | Head of Marketing, Stadtwerke Schwerte (SWS) 

Diagramm zur Datenkonsolidierung und Verwertung mit vier Schritten: Konsolidierung und Analyse, Bewertung und Segmentierung, Kampagnenplanung & Ausspielung sowie Vollautomation des Marketings. Unten: Abgleich mit digitaler Strategie Stadtwerke Schwerte.

large_datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

medium_datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

small_datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

thumbnail_datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

In this initial situation, it was factually impossible to design marketing in a targeted and automated way. In order to reach our customers with relevant information and attractive offers, we first need a holistic picture of them.

Stadtwerke Schwerte GmbH

Marketing zielführend und automatisiert zu gestalten, war in dieser Ausgangssituation faktisch nicht möglich. Um unsere Kunden mit relevanten Informationen und attraktiven Angeboten erreichen zu können, ist zunächst ein ganzheitliches Bild über sie notwendig.

## Proof of Concept: consolidated data from all business areas 
Based on these findings, the communicode consultants, together with the Schwerter people, set the goals for the first project:     

- Development of a customer data management platform as middleware for the data sources 
- Link relevant data from distributed systems sensibly and sustainably 
- Compliance with the legal framework for unbundling business and the GDPR 

True to the principle to realize the greatest business value for the company as quickly as possible, 4 out of a large number of application scenarios from the B2C area were defined for a PoC. 

1. 360 degree customer profile (Golden Customer Record) 
2. Easy to Use PowerSearch in Google style with a consolidated search index 
3. Data selection & mining 
4. Incident history: current and past incidents across all systems  

What are your goals?Performance on Demand - benefit from our experience from this and other projects for your digital strategy. 

Performance on Demand - benefit from our experience from this and other projects for your digital strategy.

What are your goals?

Performance on Demand – profitieren Sie von unserer Erfahrung aus diesem und anderen Projekten für Ihre digitale Strategie.

Welche Ziele haben Sie?

Welche Ziele haben Sie? Kontaktaufnahme Referenz

What are your goals? Contact Case Study

## 3 Steps to the Golden Customer Record: 
First, the project team analyzed the essential core systems in order to consolidate the relevant information in a data model. With the infuniq framework, communicode provided the suitable platform for importing, normalizing and matching the data. 
The recipe for success: agile working method and a focus on the bare essentials. 
With agile methods and the expertise for data modeling from communicode, a quick start in the implementation was possible. For the prototype, functions with high business value were first described and accordingly prioritized during implementation. 

## Golden Customer Record 
The project was successfully implemented within 4 phases of 2 weeks each. The experts from the departments of Stadtwerke Schwerte (SWS) were part of the project team right from the start. The team planned interruptions in advance so as not to impair the daily business of the municipal utilities. Thanks to the close cooperation within the team and transparency throughout the project, the new functions and processes were quickly learned and checked for quality. The system is ready for use and the first data selections via PowerSearch were carried out together. 

Grafik Datenkonolidierung bei Stadtwerke Schwerte mit infuniq

large_stadtwerke-schwerte-golden-customer-record-de.jpg

medium_stadtwerke-schwerte-golden-customer-record-de.jpg

small_stadtwerke-schwerte-golden-customer-record-de.jpg

thumbnail_stadtwerke-schwerte-golden-customer-record-de.jpg

stadtwerke-schwerte-golden-customer-record-de.jpg

Michael Ochtrop.jpg

The first goal on the way to marketing automation at Stadtwerke was to deal with the data on a global level. Since no one at SWS had an overall view of the various systems, this was necessary. Now it is possible to analyse the actual state quasi playfully and measures can be taken to improve the data quality.



Das erste Ziel auf dem Weg zur Marketing Automation bei den Stadtwerken war, sich auf globaler Ebene mit den Daten zu beschäftigen. Da niemand bei SWS einen Gesamtüberblick über die verschiedenen Systeme hatte, war das notwendig. Jetzt ist es möglich, den Ist-Zustand quasi spielerisch zu analysieren und es können Maßnahmen zur Verbesserung der Datenqualität ergriffen werden.



Screenshot einer Selektor-Konfiguration mit Suchfiltern auf der linken Seite und einer Ergebnisvorschau auf der rechten Seite. Die Tabelle zeigt Kundendaten wie Kunden-Nummer, Adresse, Typ, Status sowie Aktivitätsangaben für Strom, Wasser und Gas.

stadtwerke-schwerte-case-study-gallery-2-2800x1750-72.jpg

stadtwerke-schwerte-case-study-gallery-1-2800x1750-72.jpg

roadmap_agile.jpg

## Available data with high enterprise value 
An important milestone for marketing and sales has been reached. The new infuniq CDM platform opens up both business opportunities and savings potential for municipal utilities. The task now is to consolidate data selections and continue data mining. The real business value lies in the consolidation of this data and is realized when a marketing automation tool is implemented. 


Simply download the case study from Stadtwerke Schwerte. (2 MB) 

Case Study Stadtwerke Schwerte englisch als PDF

Referenzen_Stadtwerke_Schwerte_2020_EN.pdf

Download PDF

thumbnail_stadtwerke-schwerte-logo-2800x1750-72.png

stadtwerke-schwerte-logo-2800x1750-72.png

Today, Stadtwerke Schwerte, founded 1868 as a gasworks, is a modern supplier that is responsible and passionate about shaping modern city life in Schwerte. The social, economic and ecological needs of the region are their top priority so that the citizens feel comfortable in their city. Internet, telephony and cable TV have also been offered via the Elementmedia subsidiary since 2011. In addition, the Schwerte public baths and city drainage service also belong to the group of companies. 

Modern building belonging to Schwerte municipal utilities with glass and metal facade, in front of which are three large glass frames in the outdoor area. To the left is an older brick building. Above is the ‘Stadtwerke Schwerte’ logo.

large_stadtwerke-schwerte-case-study-en.jpg

medium_stadtwerke-schwerte-case-study-en.jpg

small_stadtwerke-schwerte-case-study-en.jpg

thumbnail_stadtwerke-schwerte-case-study-en.jpg

stadtwerke-schwerte-case-study-en.jpg

1868 als Gaswerk gegründet, sind die Stadtwerke Schwerte heute ein moderner Versorger, der verantwortungsbewusst und leidenschaftlich das Schwerter Stadtleben mitgestaltet. Dabei stehen die sozialen, ökonomischen und ökologischen Bedürfnisse der Region an oberster Stelle, damit sich die Schwerter in ihrer Stadt wohlfühlen. Über das Tochterunternehmen Elementmedia werden seit 2011 auch Internet, Telefonie und Kabelfernsehen angeboten. Zur Unternehmensgruppe gehören außerdem das Stadtbad Schwerte sowie die Stadtentwässerung.

Von verteilten Daten zum Golden Customer Record

From distributed data to Golden Customer Record

large_Philipp Reichardt Bild.jpg

medium_Philipp Reichardt Bild.jpg

small_Philipp Reichardt Bild.jpg

thumbnail_Philipp Reichardt Bild.jpg

Philipp Reichardt Bild.jpg

Account Management

##Improved user experience for happy sales partners

###How Hörmann is providing increased digital support to dealers and architects.

Since its founding, Hörmann KG has sold more than 20 million doors and is known in the industry for its quality and versatility. The challenge for dealers and architects is to select from the multitude of products those that meet the specific requirements of their projects. To make this task easier, Hörmann has developed a digital product catalog with communicode, which makes it possible to find and filter the products they are looking for based on their characteristics.

Furthermore, Hörmann has undertaken a large-scale digitalization project in order to place their entire product range on a smarter and broader digital foundation, thus improving the user experience. Here, communicode was particularly convincing with its consulting and solution approach. The long-term goal is to optimize Hörmann's entire B2B customer journey in order to offer an improved user experience and to facilitate the selection process for dealers and architects. 

###The initial situation: Complex product access at Hörmann.

Before the digital project, Hörmann's products for dealers and architects were spread across various access channels, including printed catalogs, telephone contacts, price lists and architect programs. This fragmentation made searching for and configuring the products considerably more difficult.

##The communicode way: a holistic approach to user-centered design

**Understanding:**
In order to grasp the user context, the target groups and the status quo of the Customer Journey, our UX experts conducted workshops, interviews and user tests. The user tests with retailers and architects gave us a very detailed insight into the flow and processes of their daily work and highlighted potential hurdles. Important usability weaknesses were uncovered, and user goals and needs were defined. 

**Conceptualizing:**
Based on the user insights we developed ideas, defined clear goals and created a comprehensive UX concept.

**Design:**
Our UX team developed creative solutions for the user experience (UX) and user interface (UI) and visualized both the UX and UI components to represent the intended user experience. To do this, we used Hörmann's style guide, which we extended to include store components.

**Implementation:**
communicode created a web component library for Hörmann. By using simple, independent modules, no additional control of the implementation is required. The result is a constant user interface for various web-based applications.

**Testing:**
Through several internal tests, we ensured that the product meets user requirements, provides an optimal user experience, and that both the UX and UI design are effectively implemented.

###Result: Innovative customer benefit and improved user experience.

Hörmann has successfully mastered this challenge with communicode by integrating various access paths into a user-friendly digital product catalog. This catalog enables architects, dealers and end customers to easily find products with the help of a faceted search and filter function. This has taken the user experience to a new level and offers real added value.

The intelligent product catalog allows users to search products and information on multiple data levels. All relevant information, including instructions, certificates and accessory references, is easily accessible on the product pages. In addition, seamless integration with upstream and downstream processes for dealers ensures a smooth flow from selection process to purchase. These improvements have significantly strengthened customer acquisition and retention for Hörmann. 

##A look into the digital future

In order to further advance the digitalization of Hörmann KG and to offer customers as well as partners a unique user experience in the digital Hörmann cosmos, Hörmann and communicode are currently working on the establishment of a user-friendly and holistic Hörmann Business Platform. Further important B2B functionalities such as order processing, complaint management and other self-services will be centrally played out via the platform.

Startseite.jpg

Screenshot-Produktliste.jpg

Produktdetailseite.png

Screenshot-Vergleich.jpg

"A key component for Hörmann's success are powerful e-commerce solutions and innovative digital self-services for our customers. communicode actively supports us in providing a seamless user experience with modern technologies."

Hörmann KG Sales Company

Eine Schlüsselkomponente für den Erfolg von Hörmann sind leistungsstarke E-Commerce-Lösungen und innovative digitale Self-Services für unsere Kunden. communicode unterstützt uns tatkräftig dabei, mit modernen Technologien für eine nahtlose User-Experience zu sorgen. 

Hörmann KG Verkaufsgesellschaft

thumbnail_hoermann-logo.png

hoermann-logo.png

Hörmann KG, headquartered in Steinhagen in eastern Westphalia, is one of the world's leading suppliers of high-quality doors, gates, frames, operators and access control and storage systems. Hörmann has 38 production plants in Europe, North America and Asia and is represented in more than 40 countries.

Modern wooden house with large glass surfaces and adjoining garage with sectional door, with the Hörmann logo in the foreground.

large_hoermann-kg-en.jpeg

medium_hoermann-kg-en.jpeg

small_hoermann-kg-en.jpeg

thumbnail_hoermann-kg-en.jpeg

hoermann-kg-en.jpeg

Die Hörmann KG mit Sitz im ostwestfälischen Steinhagen ist einer der weltweit führenden Anbieter für hochwertige Türen, Tore, Zargen, Antriebe und Zufahrtskontroll- sowie Stauraumsysteme. Hörmann verfügt in Europa, Nordamerika und Asien über 38 Produktionswerke und ist in mehr als 40 Ländern vertreten. 

End-to-end solutions that put your customers first

Contact

Stefan Belmann

The results speak for themselves

Martin Braun Group

From distributed data to Golden Customer Record

Hörmann opens the gates for the digital product catalog

Loading...