Today companies establish their individual e-business platforms. As a digital agency from the very beginning, we support our customers in both the B2B and B2C areas, both of which are often relevant for the company. We provide impulses for new markets and technologies and support our customers in their individual digital transformation.

Welcome to change

Stefan Belmann Geschäftsführung/CEO/Vorstandsvorsitzender communicode AG

stefan-belmann.jpg

CEO | Vorstandsvorsitzender

CEO/Chairman of the Board of Directors

A woman is leaning casually against a room divider in an office.

large_solutions-en.png

medium_solutions-en.png

small_solutions-en.png

thumbnail_solutions-en.png

solutions-en.png

End-to-end solutions that put your customers first

End-to-End Lösungen,  die Ihre Kunden in den Mittelpunkt stellen

Mit **Leidenschaft** und **strategischem Weitblick** gestalten wir Ihre digitale Zukunft: Unsere interdisziplinären Teams entwickeln technisch robuste Plattformen, die Prozesse beschleunigen, unvergessliche Kundenerlebnisse schaffen und neue digitale Geschäftsmodelle eröffnen. Dabei denken wir nicht in Einzellösungen, sondern in ganzheitlichen Konzepten – kreativ, strategisch und technologisch fundiert. 

Solution

﻿﻿Strengthen your digital brand with a seamless customer experience

Strengthen your digital brand with a seamless customer experience

Brand & Customer Experience

We support you in making your brand distinctive and offering a seamless, personalized customer experience that inspires your customers and builds long-term loyalty.

Boost your commerce growth and optimize your performance

Increased success with the right systems and the perfect strategy

Commerce & Performance

With data-driven strategies and precise insights, we maximize your conversion rates, increase customer loyalty and ensure that your business grows efficiently.

Take advantage of flexible, scalable and customized technologies that are always available

Your commerce platform in a time of technological change

Platforms, Architecture & Development

We develop robust, future-proof architectures that not only guarantee maximum availability, but also grow with your business and adapt dynamically and efficiently to new requirements.

Shape your strategic transformation and stay competitive

Shaping the future with foresight and AI as drivers of growth

Strategy & Transformation

Together, we will develop a sustainable strategy that will future-proof your company, promote innovation and keep you one step ahead of the competition.

We shape your digital future with **passion** and **strategic vision**: our interdisciplinary teams develop technically robust platforms that accelerate processes, create unforgettable customer experiences, and open up new digital business models. We don't think in terms of individual solutions, but rather in terms of holistic concepts – creative, strategic, and technologically sound.

Solutions

michael_wolfframm.jpg

Director Consulting

## The Stadtwerke Schwerte (SWS) Group of Companies grows further 
Stadtwerke Schwerte pursues the goal of offering its customers not only the supply of electricity, gas and heat, but also a modern and sustainable all-round supply of energy, telecommunications, leisure and drainage. High on their priority list is to provide their customers with a better overview of existing contracts, give individual and better offers from Stadtwerke Schwerte (SWS) as well as inform about current events such as disruptions or planned maintenance work in the supply area. Together with con|energy ag, consultant for the energy industry, the digital strategy of the group of companies was realigned.  

Those responsible in marketing and sales have recognized that they can only achieve their goals if they upgrade their IT landscape for targeted marketing campaigns and more automation. The Essen-based digital agency communicode AG, recently a cooperation partner of con|energy, was able to convince the municipal utilities with its full-service portfolio and its iterative, agile way of working for conception and implementation. Alongside the digital strategy, a pilot project was set up that has the greatest business value with a reasonable budget for the group of companies and could be implemented in an adequate time. 

## Starting Point: Data in Abundance 
The group of companies already offers a variety of services in B2B and B2C. Many citizens of Schwerte are customers of diverse companies of SWS. Every company manages its own, historically evolved IT landscape for its business activity with information about customers and contracts, as well as data about infrastructure and technology. Besides the data itself, there is also the knowledge of data and its structures that is spread. What data is actually there and how can they reasonably be linked? Which gas customer also has an electricity contract? Which household has a fiber optic cable, which is not used yet? These and many other questions have been difficult to deal with. In this initial situation, it was actually not possible to make marketing target-oriented and automated. In order to be able to reach our customers with relevant information and attractive offers, a holistic picture of them is a first necessity. Michaela Zorn-Koritzius | Head of Marketing, Stadtwerke Schwerte (SWS) 

Grafik Ablauf Datenkonsolidierung bei Stadtwerke Schwerte

large_datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

medium_datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

small_datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

thumbnail_datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

datenkonsolidierung_und_verwertung_Zeichenfläche 1.png

In this initial situation, it was factually impossible to design marketing in a targeted and automated way. In order to reach our customers with relevant information and attractive offers, we first need a holistic picture of them.

Stadtwerke Schwerte GmbH

Marketing zielführend und automatisiert zu gestalten, war in dieser Ausgangssituation faktisch nicht möglich. Um unsere Kunden mit relevanten Informationen und attraktiven Angeboten erreichen zu können, ist zunächst ein ganzheitliches Bild über sie notwendig.

## Proof of Concept: consolidated data from all business areas 
Based on these findings, the communicode consultants, together with the Schwerter people, set the goals for the first project:     

- Development of a customer data management platform as middleware for the data sources 
- Link relevant data from distributed systems sensibly and sustainably 
- Compliance with the legal framework for unbundling business and the GDPR 

True to the principle to realize the greatest business value for the company as quickly as possible, 4 out of a large number of application scenarios from the B2C area were defined for a PoC. 

1. 360 degree customer profile (Golden Customer Record) 
2. Easy to Use PowerSearch in Google style with a consolidated search index 
3. Data selection & mining 
4. Incident history: current and past incidents across all systems  

What are your goals?Performance on Demand - benefit from our experience from this and other projects for your digital strategy. 

Performance on Demand - benefit from our experience from this and other projects for your digital strategy.

What are your goals?

Performance on Demand – profitieren Sie von unserer Erfahrung aus diesem und anderen Projekten für Ihre digitale Strategie.

Welche Ziele haben Sie?

## 3 Steps to the Golden Customer Record: 
First, the project team analyzed the essential core systems in order to consolidate the relevant information in a data model. With the infuniq framework, communicode provided the suitable platform for importing, normalizing and matching the data. 
The recipe for success: agile working method and a focus on the bare essentials. 
With agile methods and the expertise for data modeling from communicode, a quick start in the implementation was possible. For the prototype, functions with high business value were first described and accordingly prioritized during implementation. 

## Golden Customer Record 
The project was successfully implemented within 4 phases of 2 weeks each. The experts from the departments of Stadtwerke Schwerte (SWS) were part of the project team right from the start. The team planned interruptions in advance so as not to impair the daily business of the municipal utilities. Thanks to the close cooperation within the team and transparency throughout the project, the new functions and processes were quickly learned and checked for quality. The system is ready for use and the first data selections via PowerSearch were carried out together. 

Grafik Datenkonolidierung bei Stadtwerke Schwerte mit infuniq

large_stadtwerke-schwerte-golden-customer-record-de.jpg

medium_stadtwerke-schwerte-golden-customer-record-de.jpg

small_stadtwerke-schwerte-golden-customer-record-de.jpg

thumbnail_stadtwerke-schwerte-golden-customer-record-de.jpg

stadtwerke-schwerte-golden-customer-record-de.jpg

Michael Ochtrop.jpg

The first goal on the way to marketing automation at Stadtwerke was to deal with the data on a global level. Since no one at SWS had an overall view of the various systems, this was necessary. Now it is possible to analyse the actual state quasi playfully and measures can be taken to improve the data quality.



Das erste Ziel auf dem Weg zur Marketing Automation bei den Stadtwerken war, sich auf globaler Ebene mit den Daten zu beschäftigen. Da niemand bei SWS einen Gesamtüberblick über die verschiedenen Systeme hatte, war das notwendig. Jetzt ist es möglich, den Ist-Zustand quasi spielerisch zu analysieren und es können Maßnahmen zur Verbesserung der Datenqualität ergriffen werden.



Screenshot Transparente und nutzbare Daten für Stadwerke Schwerte 

stadtwerke-schwerte-case-study-gallery-2-2800x1750-72.jpg

stadtwerke-schwerte-case-study-gallery-1-2800x1750-72.jpg

roadmap_agile.jpg

## Available data with high enterprise value 
An important milestone for marketing and sales has been reached. The new infuniq CDM platform opens up both business opportunities and savings potential for municipal utilities. The task now is to consolidate data selections and continue data mining. The real business value lies in the consolidation of this data and is realized when a marketing automation tool is implemented. 


thumbnail_stadtwerke-schwerte-logo-2800x1750-72.png

stadtwerke-schwerte-logo-2800x1750-72.png

Today, Stadtwerke Schwerte, founded 1868 as a gasworks, is a modern supplier that is responsible and passionate about shaping modern city life in Schwerte. The social, economic and ecological needs of the region are their top priority so that the citizens feel comfortable in their city. Internet, telephony and cable TV have also been offered via the Elementmedia subsidiary since 2011. In addition, the Schwerte public baths and city drainage service also belong to the group of companies. 

Download the case study of Stadtwerke Schwerte onto your computer (1MB)

Case Study Stadtwerke Schwerte englisch als PDF

Referenzen_Stadtwerke_Schwerte_2020_EN.pdf

download PDF

large_Stadtwerke-Schwerte.jpg

medium_Stadtwerke-Schwerte.jpg

small_Stadtwerke-Schwerte.jpg

thumbnail_Stadtwerke-Schwerte.jpg

Stadtwerke-Schwerte.jpg

1868 als Gaswerk gegründet, sind die Stadtwerke Schwerte heute ein moderner Versorger, der verantwortungsbewusst und leidenschaftlich das Schwerter Stadtleben mitgestaltet. Dabei stehen die sozialen, ökonomischen und ökologischen Bedürfnisse der Region an oberster Stelle, damit sich die Schwerter in ihrer Stadt wohlfühlen. Über das Tochterunternehmen Elementmedia werden seit 2011 auch Internet, Telefonie und Kabelfernsehen angeboten. Zur Unternehmensgruppe gehören außerdem das Stadtbad Schwerte sowie die Stadtentwässerung.

Von verteilten Daten zum Golden Customer Record

From distributed data to Golden Customer Record

Turck is a globally active company which offers products and solutions for factory and process automation. communicode developed a web application for Turck for the presentation of all products and accessories for international markets. Our PowerSearch for successful finding allows faceted searches across all product characteristics. 

- Import of product information from asim® PIM into the online catalogue  
- Migration of all products and accessories with infuniq  
- Application of the Turck website layout to the web catalogue  
- Integration into the OpenText WCMS  
- Storage of application profiles for customers via PowerSearch 

communicode has successfully accompanied Turck in the further development and operation of the solution for many years.  

For more information on agile Product Information Management and the PIM solution infuniq, please visit the <a href="https://www.infuniq.com/product-information-management-loesungen" target="_blank" rel="follow">infuniq Website.</a>  

Hans Turck GmbH & Co. KG

thumbnail_logo_turck.png

logo_turck.png

Migrating an outdated PIM environment with historical data and interfaces was a major challenge. We are glad that we took this step and can now look back on a successful project together with our partner communicode.

Die Migration einer in die Jahre gekommenen PIM-Umgebung mit historischen Daten und Schnittstellen war eine große Herausforderung. Wir sind froh, dass wir diesen Schritt gewagt haben und gemeinsam mit unserem Partner communicode auf ein erfolgreiches Projekt zurückblicken können.

communicode developed a web application for Turck for the presentation of all products and accessories for international markets. Our PowerSearch for successful finding allows a faceted search across all properties of the products. 


large_TURCK.jpg

medium_TURCK.jpg

small_TURCK.jpg

thumbnail_TURCK.jpg

TURCK.jpg

OpenText und infuniq bilden hier eine Einheit. communicode entwickelte für Turck eine Webapplikation für die Darstellung aller Produkte und Zubehör für internationale Märkte. Unsere PowerSearch für erfolgreiches Finden erlaubt die facettierte Suche über alle Eigenschaften der Produkte.

Turck präsentiert seinen gesamten Produktkatalog online

Turck presents its entire product catalog online

swen-schollenbruch-200x200-150x150.jpg

Account Management

The uvex group has firmly embedded the guiding principle of "protecting people" in its corporate DNA. All its products in the sports, industrial or medical sectors are dedicated to the safety of their users. Trust and quality are of enormous importance in this field. We are all the more pleased to be able to relaunch the uvex-laservision.de webshop for Laservision GmbH & Co.KG with a simultaneous upgrade from Shopware 5 to Shopware 6.

The new Shopware version gives laservision access to all the important features that the upgrade brings. The focus of the project is the full data migration, which takes into account all configurations and properties of the complex products so that they are optimally played out in the new store environment. Laservision GmbH & Co. KG relies on our experience and expertise in the areas of e-commerce, our many years of knowledge in data handling and consolidation, and e-business consulting.

The completely renewed webshop benefits from an optimized customer experience with familiar data handling as well as the worlds of experience under Shopware 6 and further new features. communicode AG is looking forward to a successful and trustful cooperation.

uvex group

thumbnail_Uvex_Logo-weiss.png

Uvex_Logo-weiss.png

The uvex group entrusts communicode with the migration of their online store uvex-laservision.de from Shopware 5 to Shopware 6 and relies on us for an improved Customer Experience.

large_website-willkommen-uvex.jpg

medium_website-willkommen-uvex.jpg

small_website-willkommen-uvex.jpg

thumbnail_website-willkommen-uvex.jpg

website-willkommen-uvex.jpg

Die uvex group vertraut communicode die Migration ihres Onlineshops uvex-laservision.de von Shopware 5 auf Shopware 6 an und setzt mit uns auf eine verbesserte Customer Experience.

End-to-end solutions that put your customers first

Contact

Stefan Belmann

The results speak for themselves

From distributed data to Golden Customer Record

Turck presents its entire product catalog online

We welcome uvex laservision to the communiverse

Loading...