Marketing Automation

The high school of brand communication

A consistent, positive brand experience is a central component and the decisive success factor in cross-channel and even more so in omnichannel commerce. In addition to successful sales, the focus is particularly on the experiences that your customers have with your brand and your products at all touchpoints. For example, when it comes to click & collect scenarios or the integration of social media and instant messaging services. Marketing automation provides you with a system-based foundation for orienting all communication processes in marketing to the customer journey and automatically delivering them to the relevant channels. The basis for this is a consolidated database that enables marketing actions, increasingly supported by AI technology, in a personalised manner and in real time. Professionally controlled campaigns convert your leads into customers even more efficiently and create new sales potential in cross- and upselling.