Terms such as "consumer focus", "customer journey" or "customer centricity" are on everyone's lips, but insights into the customer are usually fragmented and require a great deal of manual effort to consolidate and use. Marketing actions can therefore only be realised with a time delay and not really on an individual basis. With appropriate marketing solutions, customers can be addressed in a personalised way based on past, present and future expected behaviour in real time. Your marketing team thus has the opportunity to view your customers from a 360° perspective and to derive targeted, relevant and current marketing actions from this.
The following tools are available in an end-to-end process:
Instruments in the end-to-end process
Relevant content at all touchpoints
Marketing Data Management
- Creation of a 360° perspective on people in real time - online and offline
- Continuous enrichment of existing profile information from internal and external sources
- Prediction of future (buying) behaviour
Segmentation and Target Groups
- Performant segmentation according to own criteria on a Big Data basis in real time
- Aggregation of data to KPI's, totals, scores in real time
- Analysis of geographical, demographic or other data in real time to identify value creation potentials
- Creation and optimisation of target groups with the help of predictive analytics -
Content Creation and Playout
- Templates for e-mail, SMS, landing pages, etc. adapted to your target groups
- Personalisation with individual address on the basis of customer interactions and integration of the content into the commerce shop
Campaign Management and Automation
- Creation of multi-phase or multi-channel campaigns time- or event-based execution of campaigns
- Automatic execution of follow-up actions
Recommendations
- Creation of context-relevant recommendations and personalised presentation in the shop and other channels
- Increase of conversion rate through user-relevant cross- & upselling offers
Marketing Planning, Management and Controlling
- Top-down planning and budget allocation
- Bottom-up budget allocation to individual campaigns
- Real-time campaign performance analysis
- Balanced Score Card and KPI monitor for target-performance comparison
Intelligent Forecasting Models
All these components work independently of the shop system you use and are available both on-premise and in the cloud.
Overview Personalised data utilisation from a wide range of sources
Our services for you:
- End-to-end consideration of your marketing requirements in a process-related, digital context
- Assessments with needs and potential analysis, comparison with external goals
- Conception of the system architecture including integration of ERP, commerce, CRM, etc.
- Creation of a solution concept and validation through proof-of-concepts
- Implementation, training and operation of your solution
Find out more about the possibilities of Marketing Automation and get in touch with us!
