communicode GmbH

Connecting CELUM & SAP Commerce Cloud - with the CELUM Connector

In the world of e-commerce, efficient management of digital assets is essential to ensure consistent and high-quality product presentation. Manual maintenance of images, metadata and other digital assets can be time-consuming and error-prone.
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This is exactly where our CELUM Connector for the SAP Commerce Cloud comes in: a solution that automatically synchronises digital assets and significantly reduces maintenance work.

To illustrate the practical benefits of our connector, we take you into the everyday life of Mr Findig, a product and content manager at a large online shop for gardening tools.

The everyday life of a product and content manager - with and without Connector

Mr Findig is faced with the task of adding a new product to the online shop: the lawn mower ‘Lawner 5000’. In addition to the product details, various images also need to be uploaded - including detailed photos and two mood shots. Without a centralised solution, he would have to manually enter these assets into the SAP Commerce Cloud and link them to the appropriate products. An error-prone and time-consuming process.

With the CELUM Connector for the SAP Commerce Cloud, however, this process runs smoothly and fully automated:

1. Upload to CELUM:

Mr Findig does not upload the images of the new lawnmower to the SAP Commerce Cloud, but to CELUM, which acts as a digital asset management (DAM) system.

2. Automatic creation of image derivatives:

As predefined image derivatives for various views (zoom image, gallery image, shopping basket etc.) are already stored in CELUM, these are created directly.

3. Maintenance of metadata:

Mr Findig enters the title, description, photographer and validity period for the images.

Collections are used to automatically assign the images to the corresponding product in the SAP Commerce Cloud.

5. Automatic synchronisation:

As soon as the metadata is complete, the connector ensures that the data and images are available in the SAP Commerce Cloud in real time.

6. Live in the online shop:

The new images appear on the lawn mower product page in the online shop without any further action – fast, error-free and efficient.

Fully automated transfer for maximum efficiency

Our connector uses the CELUM event system to inform SAP of every change to the digital assets. These events are processed in the SAP Commerce Cloud in real time and the corresponding media fields on the item are filled automatically.

This means for Mr Findig:

  • No manual upload of images to SAP
  • No duplicate maintenance of metadata
  • Error-free linking to the correct products
  • Automatic updating in the event of changes
  • Faster time-to-market for new products

Experience the Connector in action!

This ‘practical case’ shows how our CELUM Connector for the SAP Commerce Cloud reduces workload and automates processes. Would you like to learn more about the benefits?

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Discover all the features and benefits of the Connector at a glance!Learn more

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