large_pr1.png

medium_pr1.png

small_pr1.png

thumbnail_pr1.png

pr1.png

In B2B sales, the quality of product information determines the success of customer meetings. However, data chaos often prevails in sales, leading to time losses due to inefficient data management. The solution lies in the targeted provision of sales-relevant product data that is individually tailored to customer needs. We show you how to optimize your product information process and thus make your digital sales support as efficient as possible.

Optimization of product data in B2B sales: Added value through digital sales support

We take a closer look at the new Contentserv release and highlight the strongest new features that we particularly like.

PXC 24.0 - The new Contentserv update is here

Do I even need a new DAM system, or will the old one do the job for a while longer? It depends, we think. We explain what it depends on in our article, which shows you how to tell whether a new DAM system is really necessary – or whether a smart optimization step is enough.

DAM migration or system optimization? Criteria for making the right decision

The new CELUM CONTENT 24.4 release is here and brings with it many new improvements, which we would like to briefly introduce to you today.

CELUM Content 24.4 Release-Prospect

In the world of e-commerce, efficient management of digital assets is essential to ensure consistent and high-quality product presentation. Manual maintenance of images, metadata and other digital assets can be time-consuming and error-prone. 

Connecting CELUM & SAP Commerce Cloud - with the CELUM Connector

Digital interactions and targeted information gathering are shaping purchasing behavior in B2B today more than ever before. What has long been standard in B2C – the search for comprehensive, emotionalized, and consistent **product information** – is increasingly finding its way into **B2B commerce**.

PXM in B2B: How better product information increases conversion rates

Philipp Reichardt

large_michael_wolfframm.jpg

medium_michael_wolfframm.jpg

small_michael_wolfframm.jpg

thumbnail_michael_wolfframm.jpg

michael_wolfframm.jpg

Michael Wolfframm

When it comes to personal customer meetings, traditional field sales and distribution remain a key success factor in many companies. However, with the increasing **digitization of B2B**, customers and buyers now expect immediate, cross-device access to relevant product information at any time.
A **digital product catalog** or a **self-service portal in B2B** meets this demand and at the same time reduces the workload for the sales department. Nevertheless, many sales employees are initially skeptical about such solutions.

Two people in a showroom are looking at a tablet with a holographic product display and technical details.

large_Digitaler-PK_cc-Website_2800x1750px.jpg

medium_Digitaler-PK_cc-Website_2800x1750px.jpg

small_Digitaler-PK_cc-Website_2800x1750px.jpg

thumbnail_Digitaler-PK_cc-Website_2800x1750px.jpg

digital-product-catalog-sales

Digital product catalog and analog sales: It's all in the mix

A person in a warehouse environment uses a tablet to interact with a holographic product display and technical specifications of the PowerDrive X400.

large_Blog_PXM-im-B2B_cc-Website_2800x1750px.jpg

medium_Blog_PXM-im-B2B_cc-Website_2800x1750px.jpg

small_Blog_PXM-im-B2B_cc-Website_2800x1750px.jpg

thumbnail_Blog_PXM-im-B2B_cc-Website_2800x1750px.jpg

pxm-in-b2b

Jörg Schönenstein Marketing- PR-Referent und Online Marketing Manager communicode AG

large_joerg-schoenenstein.jpg

medium_joerg-schoenenstein.jpg

small_joerg-schoenenstein.jpg

thumbnail_joerg-schoenenstein.jpg

joerg-schoenenstein.jpg

Jörg Schönenstein

In today's digital world, the success of your **product communication** depends on how quickly and efficiently you can respond to change. Traditional **PIM projects**, with their long and inflexible planning phases, can quickly become a burden. They often lead to disappointing results, as the solution no longer meets current requirements by the time it is completed, or may need to be redesigned in the meantime.

Lively street scene at Times Square in New York at night, with numerous bright, colorful billboards and digital displays on skyscrapers; many people are out on the streets.

medium_time-square-en.jpg

small_time-square-en.jpg

thumbnail_time-square-en.jpg

time-square-en.jpg

Agile PIM: Best practices for a successful PIM strategy

With the **Digital Product Passport (DPP)**, the EU is sending a clear signal for greater sustainability and transparency in product communication. From 2027, the **Digital Product Passport** will become mandatory for the first product groups. This is a step that will have far-reaching implications for **manufacturers, retailers, and the entire supply chain**.

Several turquoise product boxes with attached labels containing QR codes; in the foreground, a large label with a QR code and a reference to digital product passport information.

large_DPP_cc-Website_EN_2800x1750px.jpg

medium_DPP_cc-Website_EN_2800x1750px.jpg

small_DPP_cc-Website_EN_2800x1750px.jpg

thumbnail_DPP_cc-Website_EN_2800x1750px.jpg

digital-product-passport

From PIM to circular economy: Your path to the digital product passport

large_Michael_Jan_2025.jpg

medium_Michael_Jan_2025.jpg

small_Michael_Jan_2025.jpg

thumbnail_Michael_Jan_2025.jpg

Michael_Jan_2025.jpg

Michael Ochtrop

When it comes to digital sales channels, it is no longer enough to simply present products in a technically accurate manner. It is crucial that **product information is consistent, contextualized, and tailored to the target audience** in order to inform and convince.
**Product Experience Management (PXM)** helps companies present their products across all digital touchpoints in a way that is understandable, relevant, and emotionally appealing—thus actively contributing to the **customer experience** and purchasing decision.

Illustration with the central term “PXM” connected to four elements: ERP, PIM, DAM, and AI, which are linked together by lines.

large_pxm-pim-ki-produkt-content.jpeg

medium_pxm-pim-ki-produkt-content.jpeg

small_pxm-pim-ki-produkt-content.jpeg

thumbnail_pxm-pim-ki-produkt-content.jpeg

pxm-pim-ai-product-content

How Companies Use PXM, PIM, and AI to Create High-Converting Product Content

Successful e-commerce is closely linked to a precise digital marketing strategy. The key lies in **individual customer communication**. No one knows your customers as well as you do. We leverage this advantage to efficiently manage personalized campaigns with the help of **marketing automation** and measurably increase the impact of your marketing. With modern tools and systems, marketing activities can be **planned, automated, and analyzed in a targeted manner** to ensure the long-term success of your digital marketing.

Person working on a laptop with a financial dashboard showing real-time data on sales, costs, and profits

large_marketing-automation.jpg

medium_marketing-automation.jpg

small_marketing-automation.jpg

thumbnail_marketing-automation.jpg

marketing-automation-en

Marketing automation in e-commerce: Target customers and manage processes intelligently

Customer expectations are changing rapidly: customers want consistent, complete, and appealing **product presentations** at all times – whether in B2B or B2C. They gather information online, compare offers, and expect product presentations that are accessible, consistent, and rich in information at all times. Those who fail to deliver will lose out. **Product information** is a central component of the digital **customer experience** and crucial for purchasing decisions.

Illustration with two scenes: It compares stressful manual data maintenance with relaxed, efficient product management using a PIM system.

large_your_pim_path_do_we_really_need_a_pim-system

medium_your_pim_path_do_we_really_need_a_pim-system

small_your_pim_path_do_we_really_need_a_pim-system

thumbnail_your_pim_path_do_we_really_need_a_pim-system

pim-path-en

Your PIM Path: The safe and fast way to efficient product data management

The new **Product Safety Regulation GPSR 2023/988** came into force on December 13, 2024. It affects all companies that sell products in the European single market – both online and offline. Online retailers in particular should act now, as the obligations in e-commerce are extensive. The Product Safety Regulation requires more transparency, better traceability and the digital provision of safety-relevant information.

Illustration with smartphone, online shop view, and shopping cart full of packages, next to it EU flag with paragraph symbol and checklist; reference to GPSR 2023/988 for product safety regulation.

large_GPSR_Product Safety Regulation.jpg

medium_GPSR_Product Safety Regulation.jpg

small_GPSR_Product Safety Regulation.jpg

thumbnail_GPSR_Product Safety Regulation.jpg

gpsr-product-safety-regulation.jpg

GPSR 2023/988: Product safety goes digital – what online retailers need to know

thumbnail_BastianB.png

BastianB.png

Bastian Busche

In today's digital world, efficiency in handling image material is crucial – especially for companies, agencies, and photographers who work with a wide variety of media on a daily basis. pixx.io, the smart media management solution from Germany, sets a good example here and offers you a modern feature that saves time and takes your media management to a new level: AI-supported face recognition.

Graphical representation of facial recognition

large_facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

medium_facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

small_facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

thumbnail_facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

Facial recognition with AI: Your advantages with pixx.io for efficient digital asset management

Anyone who regularly works with large quantities of images, whether in marketing, editorial, or corporate communications, knows the problem: manually managing and tagging images is time-consuming and drains creative energy. Smart tagging and automatic image tagging by pixx.io now makes this easier than ever.

Graphic with photos and symbols symbolizing AI

large_smart-tagging-in-pixxio-en.jpg

medium_smart-tagging-in-pixxio-en.jpg

small_smart-tagging-in-pixxio-en.jpg

thumbnail_smart-tagging-in-pixxio-en.jpg

smart-tagging-in-pixxio-en.jpg

Use Smart Tagging in pixx.io to automatically tag images

Portrait Marketing Director Kerstin Wilke

kerstin_wilke.jpg

Kerstin Wilke

With its congress halls and conference rooms, the Estrel Berlin provided the perfect setting for K5. The catering was superbly delicious and varied – making it even easier to digest the flood of information at this event.

Group photo of trade fair team in front of a booth with banners and displays; people are wearing colored T-shirts with company logos and name tags, with other booths and visitors in the background.

large_k5-review-atamya-pim.jpg

medium_k5-review-atamya-pim.jpg

small_k5-review-atamya-pim.jpg

thumbnail_k5-review-atamya-pim.jpg

k5-review-atamya-pim.jpg

Recap K5 2025 by communicode

The expectations of B2B customers have changed fundamentally in recent years. In their private lives, users are used to relevant content being shared digitally that corresponds to their interests. This expectation is increasingly being transferred to professional contexts. This presents marketing and sales with new challenges, but at the same time offers enormous potential for more relevance in communication. The key: personalization in B2B.

Person sitting in front of a laptop, surrounded by graphic elements such as profile and data icons, pie charts, and bar charts representing personalization and data analysis.

large_personalization-in-b2b-better-customer-approach.jpg

medium_personalization-in-b2b-better-customer-approach.jpg

small_personalization-in-b2b-better-customer-approach.jpg

thumbnail_personalization-in-b2b-better-customer-approach.jpg

personalization-in-b2b-better-customer-approach

Personalization in B2B: More relevance, better customer approach

large_swen-schollenbruch.jpeg

medium_swen-schollenbruch.jpeg

small_swen-schollenbruch.jpeg

thumbnail_swen-schollenbruch.jpeg

swen-schollenbruch.jpeg

Swen Schollenbruch

Your company's own e-commerce system has been established for many years and is closely adapted to your individual business processes. However, functions are gradually being phased out and suddenly the announcement comes that support will be discontinued. This is the opportunity for composable commerce-based systems.

Emporix logo on a dark blue background, next to it symbols of an e-commerce platform

large_composable-commerce-with-emporix.jpg

medium_composable-commerce-with-emporix.jpg

small_composable-commerce-with-emporix.jpg

thumbnail_composable-commerce-with-emporix.jpg

composable-commerce-with-emporix.jpg

Composable commerce with Emporix: How to successfully switch platforms in B2B e-commerce

PIM systems optimize product data and support the product supply chain, improve customer experiences, accelerate time-to-market and overall online marketing. PIM is your key to greater efficiency and sustainable growth.

Graphic of a woman sitting with her laptop on a stack of coins. A laptop screen with gears in the background.

large_pim-system-saves-money.jpg

medium_pim-system-saves-money.jpg

small_pim-system-saves-money.jpg

thumbnail_pim-system-saves-money.jpg

pim-system-saves-money.jpg

Using PIM systems correctly: Saving resources, time and money effectively

Illustration of a relaxed person in business attire sitting at a desk with feet up

large_efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

medium_efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

small_efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

thumbnail_efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

In the context of our specific project work, we are currently realising that we are – once again, you could almost say – experiencing a radical change in the digital transformation. Several aspects stand out here. For our customers, it is no longer just about the management and provision of information, but also about the integration of external stakeholders and the creation of digitally usable content in good quality and structure. 

large_pim-inventory-data-quality-business-case.jpg

medium_pim-inventory-data-quality-business-case.jpg

small_pim-inventory-data-quality-business-case.jpg

thumbnail_pim-inventory-data-quality-business-case.jpg

pim-inventory-data-quality-business-case.jpg

PIM system migration as an opportunity: How to make digital transformation a success

large_Thomas Kopatz.png

medium_Thomas Kopatz.png

small_Thomas Kopatz.png

thumbnail_Thomas Kopatz.png

Thomas Kopatz.png

Thomas Kopatz

SAP Commerce, formerly known as Hybris, has established itself as one of the leading ERP and e-commerce systems, particularly in the area of product data management (PDM). Hybris Product Content Management (PCM) was originally developed to efficiently manage simple product data. The system offers solid functions for categorising and maintaining product information, but was not designed to cover the complex requirements of modern product information management (PIM). 
With the impending end of life of SAP Commerce On-Premise, many companies are now faced with the question: What's next? Seize this opportunity for a forward-looking strategic realignment.

Grafik einer Zielscheibe mit einem Pfeil in der Mitte. Am Rand viele Symbole im Bezug auf SAP

large_sap-commerce-end-of-life-realignment.jpg

medium_sap-commerce-end-of-life-realignment.jpg

small_sap-commerce-end-of-life-realignment.jpg

thumbnail_sap-commerce-end-of-life-realignment.jpg

sap-commerce-end-of-life-realignment.jpg

End of life for SAP Commerce On-Premise as an opportunity for strategic realignment

Stephanie-Ebbert.jpg

Stephanie Ebbert

Accessibility in the digital space will become a legal requirement from June 2025 – at least for many companies. The Accessibility Enhancement Act (BFSG) will require B2C companies to make their websites and apps accessible from this date onwards. In this article, you can find out why digital accessibility is also important for B2B companies.

A woman with short, dyed blue hair stands in a living room, looking at her cell phone, which she holds in her right hand. Her left arm, amputated from the elbow, is supporting the phone.

large_inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

medium_inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

small_inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

thumbnail_inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

More than a law: why-accessibility-for-digital-products-is-crucial

Why change at all? In a dynamic e-commerce landscape, flexibility is the key to success. Customer needs are constantly changing, new technologies and trends are emerging at a rapid pace, and competition is intensifying. To remain successful in this environment, companies must continuously develop their e-commerce platforms. Many shop operators are faced with the challenge of modernizing their e-commerce platforms to keep pace with the increasing demands of their customers. However, existing systems are often unable to bring these requirements to market at the required speed. Against the backdrop of the approaching end of support for SAP Commerce on-premise, this article looks at replacing a monolith with composable commerce using the example of SAP Commerce migration.

Graphic of cubes containing various symbols related to e-commerce.

Insights

live and dev

communicode Author