Jörg Schönenstein Marketing- PR-Referent und Online Marketing Manager communicode AG

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Datenschutz.org has made their assessment of the effects of the GDPR available to us in a guest contribution


Exchanging business cards: Implementing GDPR-compliant networking at trade fairs and congresses

communicode wishes you a Merry Christmas

Composable business and commerce powered by MACH-architecture

An interview between the trade journal acquisa and Mischa Wolfframm

Direct sales for manufacturers - is it worth the effort?

Parallel sales thanks to uniform data maintenance - all sales channels are served in parallel. 



Efficient through Omni-Channel 

Endless communication diversity. Networked markets are starting to organize themselves faster - traditional traders have left that behind. 



Markets in transition through mobile and social media 

Google's Mobile Friendly Update is urging shops to optimize pages for mobile. We explain what is behind it and what needs to be considered.

Mobile to go!

Omnichannel, multichannel, crosschannel – what does what mean? This article explains the differences. 

Omni-channel, multi-channel, cross-channel – purely a matter of interpretation or development? 

Product Information Management in three parts: Michael Ochtrop (Principal Consultant at communicode) has published three interesting articles on the topic of PIM on contentmanager.de. 

PIM bottom up and agile

We explain what the abbreviations mean, and which system is suitable for multichannel product communication. 

PIM, MAM, DAM, PDM, MDM, ERP, CMS ... What is what and what for? 

Iterative relaunch of the communicode website with Strapi 

Strapi - headless CMS at communicode

Top 6 for a functioning e-business  

The term e-business stands for the digitalisation of business processes and concerns both internal and external information and communication structures. E-business technologies support corporate networks, optimise co

Growth through digitalisation - Top 6 for a functioning e-business 

PIM systems optimize product data and support the product supply chain, improve customer experiences, accelerate time-to-market and overall online marketing. PIM is your key to greater efficiency and sustainable growth.

Using PIM systems correctly: Saving resources, time and money effectively

In today's digital world, the success of your **product communication** depends on how quickly and efficiently you can respond to change. Traditional **PIM projects**, with their long and inflexible planning phases, can quickly become a burden. They often lead to disappointing results, as the solution no longer meets current requirements by the time it is completed, or may need to be redesigned in the meantime.

Agile PIM: Best practices for a successful PIM strategy

In the webinar on May 8th, 2018, we will use practical examples to show you how to design and professionally present a digital collection for your company and brand.

Webinar: Complete the Look – Must Haves im Fashion E-Business

In the webinar, we show how the Rule Builder helps to successfully retain customers in the Shopware worlds of experience. 

Webinar: Individualize the customer journey with Shopware

Less time and costs & more business value. In this webinar we will explain the advantages of an agile PIM implementation

Webinar: Agile Product Information Management (PIM)

Do you still need search engine optimization for a self-optimizing AI? Jörg gives an overview of how to equip your SEO for artificial intelligence. 

Welcome to the machine. How Artificial Intelligence  (A.I.) makes SEO unimportant important 

The ThinkChange 2018 "The Core of Commerce" was about success factors in the digital business world: the customer and his needs. 

Think Change: The Core of Commerce

Jörg Schönenstein

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Michael Wolfframm

When it comes to personal customer meetings, traditional field sales and distribution remain a key success factor in many companies. However, with the increasing **digitization of B2B**, customers and buyers now expect immediate, cross-device access to relevant product information at any time.
A **digital product catalog** or a **self-service portal in B2B** meets this demand and at the same time reduces the workload for the sales department. Nevertheless, many sales employees are initially skeptical about such solutions.

Two people in a showroom are looking at a tablet with a holographic product display and technical details.

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Digital product catalog and analog sales: It's all in the mix

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Philipp Reichardt

Digital interactions and targeted information gathering are shaping purchasing behavior in B2B today more than ever before. What has long been standard in B2C – the search for comprehensive, emotionalized, and consistent **product information** – is increasingly finding its way into **B2B commerce**.

A person in a warehouse environment uses a tablet to interact with a holographic product display and technical specifications of the PowerDrive X400.

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PXM in B2B: How better product information increases conversion rates

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With the **Digital Product Passport (DPP)**, the EU is sending a clear signal for greater sustainability and transparency in product communication. From 2027, the **Digital Product Passport** will become mandatory for the first product groups. This is a step that will have far-reaching implications for **manufacturers, retailers, and the entire supply chain**.

Several turquoise product boxes with attached labels containing QR codes; in the foreground, a large label with a QR code and a reference to digital product passport information.

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From PIM to circular economy: Your path to the digital product passport

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Michael Ochtrop

When it comes to digital sales channels, it is no longer enough to simply present products in a technically accurate manner. It is crucial that **product information is consistent, contextualized, and tailored to the target audience** in order to inform and convince.
**Product Experience Management (PXM)** helps companies present their products across all digital touchpoints in a way that is understandable, relevant, and emotionally appealing—thus actively contributing to the **customer experience** and purchasing decision.

Illustration with the central term “PXM” connected to four elements: ERP, PIM, DAM, and AI, which are linked together by lines.

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How Companies Use PXM, PIM, and AI to Create High-Converting Product Content

Successful e-commerce is closely linked to a precise digital marketing strategy. The key lies in **individual customer communication**. No one knows your customers as well as you do. We leverage this advantage to efficiently manage personalized campaigns with the help of **marketing automation** and measurably increase the impact of your marketing. With modern tools and systems, marketing activities can be **planned, automated, and analyzed in a targeted manner** to ensure the long-term success of your digital marketing.

Person working on a laptop with a financial dashboard showing real-time data on sales, costs, and profits

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Marketing automation in e-commerce: Target customers and manage processes intelligently

Customer expectations are changing rapidly: customers want consistent, complete, and appealing **product presentations** at all times – whether in B2B or B2C. They gather information online, compare offers, and expect product presentations that are accessible, consistent, and rich in information at all times. Those who fail to deliver will lose out. **Product information** is a central component of the digital **customer experience** and crucial for purchasing decisions.

Illustration with two scenes: It compares stressful manual data maintenance with relaxed, efficient product management using a PIM system.

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Your PIM Path: The safe and fast way to efficient product data management

The new **Product Safety Regulation GPSR 2023/988** came into force on December 13, 2024. It affects all companies that sell products in the European single market – both online and offline. Online retailers in particular should act now, as the obligations in e-commerce are extensive. The Product Safety Regulation requires more transparency, better traceability and the digital provision of safety-relevant information.

Illustration with smartphone, online shop view, and shopping cart full of packages, next to it EU flag with paragraph symbol and checklist; reference to GPSR 2023/988 for product safety regulation.

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GPSR 2023/988: Product safety goes digital – what online retailers need to know

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Bastian Busche

In today's digital world, efficiency in handling image material is crucial – especially for companies, agencies, and photographers who work with a wide variety of media on a daily basis. pixx.io, the smart media management solution from Germany, sets a good example here and offers you a modern feature that saves time and takes your media management to a new level: AI-supported face recognition.

Graphical representation of facial recognition

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Facial recognition with AI: Your advantages with pixx.io for efficient digital asset management

Anyone who regularly works with large quantities of images, whether in marketing, editorial, or corporate communications, knows the problem: manually managing and tagging images is time-consuming and drains creative energy. Smart tagging and automatic image tagging by pixx.io now makes this easier than ever.

Graphic with photos and symbols symbolizing AI

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Use Smart Tagging in pixx.io to automatically tag images

Portrait Marketing Director Kerstin Wilke

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Kerstin Wilke

With its congress halls and conference rooms, the Estrel Berlin provided the perfect setting for K5. The catering was superbly delicious and varied – making it even easier to digest the flood of information at this event.

Group photo of trade fair team in front of a booth with banners and displays; people are wearing colored T-shirts with company logos and name tags, with other booths and visitors in the background.

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Recap K5 2025 by communicode

The expectations of B2B customers have changed fundamentally in recent years. In their private lives, users are used to relevant content being shared digitally that corresponds to their interests. This expectation is increasingly being transferred to professional contexts. This presents marketing and sales with new challenges, but at the same time offers enormous potential for more relevance in communication. The key: personalization in B2B.

Person sitting in front of a laptop, surrounded by graphic elements such as profile and data icons, pie charts, and bar charts representing personalization and data analysis.

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Personalization in B2B: More relevance, better customer approach

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Swen Schollenbruch

Your company's own e-commerce system has been established for many years and is closely adapted to your individual business processes. However, functions are gradually being phased out and suddenly the announcement comes that support will be discontinued. This is the opportunity for composable commerce-based systems.

Emporix logo on a dark blue background, next to it symbols of an e-commerce platform

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Composable commerce with Emporix: How to successfully switch platforms in B2B e-commerce

Graphic of a woman sitting with her laptop on a stack of coins. A laptop screen with gears in the background.

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In the world of e-commerce, efficient management of digital assets is essential to ensure consistent and high-quality product presentation. Manual maintenance of images, metadata and other digital assets can be time-consuming and error-prone. 

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Connecting CELUM & SAP Commerce Cloud - with the CELUM Connector

In the context of our specific project work, we are currently realising that we are – once again, you could almost say – experiencing a radical change in the digital transformation. Several aspects stand out here. For our customers, it is no longer just about the management and provision of information, but also about the integration of external stakeholders and the creation of digitally usable content in good quality and structure. 

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PIM system migration as an opportunity: How to make digital transformation a success

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Thomas Kopatz

SAP Commerce, formerly known as Hybris, has established itself as one of the leading ERP and e-commerce systems, particularly in the area of product data management (PDM). Hybris Product Content Management (PCM) was originally developed to efficiently manage simple product data. The system offers solid functions for categorising and maintaining product information, but was not designed to cover the complex requirements of modern product information management (PIM). 
With the impending end of life of SAP Commerce On-Premise, many companies are now faced with the question: What's next? Seize this opportunity for a forward-looking strategic realignment.

Insights

live and dev

communicode Author