Why a PIM system saves resources, time and money

Digital transformation made easy - with PIM

Efficient handling of product data is crucial for success in the digital world. Product information management systems (PIM) enable the consolidated, structured management, optimization and cross-channel provision of product data and efficiently eliminate existing data chaos. The initial investment in licenses, change management and training quickly pays for itself through significant savings. A PIM system frees up resources, time and money in the long term and is an important key technology for the digital transformation of your company.

The key advantages of a PIM system

Structured and automated data management: Central management and refinement of product data over the entire life cycle. Cross-language and cross-format provision, export and automated exchange via interfaces with source systems (e.g. ERP, DAM, product lifecycle management or CAD systems) and target systems (e.g. content delivery networks, ERP, e-commerce systems, channel management systems).

Optimized omnichannel strategies: Seamless and consistent use of product data across e-commerce (stores, marketplaces, social media ads), print (catalogs, flyers, packaging) and digital channels (apps, websites, field force tools). Channel and target group-specific delivery ensures a consistent brand message and can increase sales by up to 23%.

Increase efficiency through automation: Automatic creation of documents (product sheets, accessory and price lists) based on templates. Saves time and reduces errors compared to manual processing.

Improved logistics and cooperation: Optimized data syndication with retailers, third-party systems and internal departments. Sales teams have access to up-to-date product information via online portals or apps for targeted customer advice and positive influence on purchasing decisions.

Use of modern technologies, especially with cloud-based PIM solutions: The power of artificial intelligence (AI) and machine learning (ML) is particularly evident in the cloud. The scalable infrastructure of the cloud provides the necessary computing power and data processing capacity to effectively train and execute complex AI algorithms. Cloud PIM systems can thus continuously analyse large volumes of product data and gain valuable insights for the automation of data maintenance, the optimization of data models and personalized publication. The simple integration of AI services and APIs in cloud environments enables companies to seamlessly integrate innovative functions such as intelligent image recognition, language processing for text creation and predictive analyses into their product data processes and thus achieve a clear competitive advantage.

Measurable effects of a PIM system:

BoldFor companies:

• 60% of retailers see data imports and exports as key functions.
• 50% of working time is lost searching for information.
• Problems in image and document management reduce productivity.
• Small and medium-sized companies have up to 30% duplicate data records.

For customers:

• 87% of consumers avoid repeat purchases if product data is inaccurate.
• Accurate and up-to-date data reduces returns by 40%.
• Consistent brand messaging increases visibility by 3.5 times.
• 74% of consumers are frustrated by a lack of personalized content. (Source: Various studies by PIM providers and our experience as a service provider in customer projects)

PIM systems: crucial for the future:

A PIM system is a key digital transformation project that not only enables efficient use of data, but also creates the basis for excellent customer experiences.

Studies show:

• 89% of companies will compete on customer experience in the future (Gartner).
• Brands with better customer experience generate 5.7 times more revenue (RCE).
• 41% of consumers trust companies that provide transparent information about product features and benefits (KPMG).

Further advantages of PIM system integration:

• Central data source (single point of truth): establishes a reliable database, reduces inconsistencies and eliminates redundant data maintenance through integration with ERP, CRM, store systems, etc.
• Improved data quality and consistency: Central enforcement of data quality standards and automatic, consistent transfer of updates to connected systems.
• Flexibility and scalability of the system landscape: Open interfaces (APIs) enable flexible connection to existing and future systems, facilitate scaling and the introduction of new channels.
• Faster time-to-market: Accelerated enrichment and cross-channel preparation of product information thanks to central workflows and system integration.
• Reduced integration effort and costs: Long-term reduction in effort and costs for connecting new systems thanks to central data storage and standardized interfaces.

Conclusion: PIM as the key to sustainable competitiveness

Implementing a PIM system is a strategic decision with far-reaching benefits. It saves resources, time and money through centralized control, automation and consistent provision of product information. At the same time, it creates the basis for excellent customer experiences, optimized internal processes and sustainable company growth. Seamless integration into the existing system architecture strengthens data quality, increases flexibility and accelerates time to market. In the complex digital landscape, a PIM system is an indispensable building block for future-oriented companies that want to secure their long-term competitiveness.