Composable commerce instead of monolith: Flexibility and efficiency in e-commerce
Decision-makers from e-commerce, marketing, and IT are now faced with a choice: Continue with historically grown, often rigid structures and hope that it will still work somehow—or seize the opportunity to future-proof and strategically realign the e-commerce landscape?
In B2B commerce with its complex requirements, it is particularly clear that traditional, monolithic platforms are reaching their limits in terms of scalability, flexibility, and integration capability. Further updates can only counteract this to a limited extent or provide short-term relief.
The challenges that companies repeatedly describe are:
- Market and customer demands can no longer be met. There is a risk that customers will switch to other providers.
- After-sales processes are not fully integrated. Follow-up orders cannot be generated or can only be generated with a high level of resource intensity.
- The sales force operates in isolation. There is no holistic view of customers, and cross-selling potential remains untapped.
The result: The increasing competitive pressure cannot be withstood. A lack of investment in digitalization leads to real losses in sales and the loss of customers. Companies that want to remain competitive in the future therefore need a commerce platform that reflects customer wishes and market requirements. For a platform change to be successful, the new solution must first be able to map existing processes as they are currently practiced, naturally with the appropriate, up-to-date adjustments so that unnecessary baggage is not simply carried over. This creates acceptance within the company and enables a quick start. At the same time, it lays the foundation for targeted changes—because real process improvement requires trust, time, and a common understanding of change.
Emporix: Process orientation instead of system limitations
Emporix was born out of these challenges, which have grown in complexity over the last few years. Founded by the former minds behind Hybris, Emporix has incorporated over 20 years of technological and process-related e-commerce experience.
With this knowledge, Emporix goes a decisive step further than traditional platform providers: Commerce is understood as a process – and not as just another system in the company. With the help of the integrated Orchestration Engine, business users can independently configure, test, and even go live with business processes – without being completely dependent on developers.
This results in genuine collaboration instead of handover: instead of documenting requirements in specifications, business and IT teams work together directly in the system. Processes are developed, adapted, and continuously improved together—quickly, efficiently, and with immediate practical relevance. Internal silos are broken down, departments are relieved, and implementations are accelerated.
The advantages of Emporix's MACH architecture:
- Microservice-based, modular structure: Functions such as checkout, order management, and promotions can be individually combined and expanded or replaced at any time.
- API-first: Consistent interface logic enables easy integration into other systems such as PIM, DAM, ERP, CRM, etc.
- Cloud-native and scalable: The SaaS platform grows with your requirements; updates and further developments come directly from the manufacturer.
- Headless architecture: Different touchpoints such as web shops, apps, or marketplace connections can be connected independently and flexibly.
- Fast time to market: Low- and no-code components significantly reduce time to market.
The security requirements for the architecture itself, which have recently come into focus due to geopolitical issues, are also ensured by data protection-compliant hosting in German data centers – data autonomy meets scalability..
Success factor for implementation: An experienced partner who understands your business model
No matter how powerful a platform is, the way it is introduced and used is crucial to the success of the project. The switch to a composable commerce model is a structural and organizational change that should be well prepared and consistently supported.
With a focus on highly complex, international B2B projects, our experience is the key to the success of your transformation project, which we at communicode have been offering as a full-service digital agency for over 21 years.
Our role in your project:
- Strategy & roadmap: We understand your business model! Based on this, we analyze your system architecture and develop a clear migration strategy.
- Technical implementation: Architecture, interfaces, data migration, and operation—we take care of the entire implementation from a single source.
- Process design & orchestration: Our experts help you rethink processes and digitize them in a targeted manner—practically and with a focus on automation.
- Enablement & support: We get your teams ready for operation with Emporix—through training, change management, and reliable support after go-live.
Conclusion: Set a course for the future now
The desire to replace monolithic platforms – whether due to a lack of support, insufficient further development or process changes that cannot be mapped – is not a risk, but a strategic opportunity for the next step in e-commerce development.
Emporix offers companies a state-of-the-art platform that focuses on processes and can be flexibly developed with interdisciplinary teams from IT, marketing, and business users.
With communicode, you gain an experienced partner who not only implements and takes responsibility for the technical implementation, but also thinks holistically about digital transformation and provides long-term support.
Are you facing this decision? Feel free to contact us!