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Michael Wolfframm

Michael Wolfframm

As a Business Consultant, Michael Wolfframm is responsible for the Business Solutions division at communicode. In his career - especially at Triumph (Japan) - he has intensively dealt with the processes around logistics and fulfilment in wholesale and e-business. (E-)Business consulting, conception and development of customer experience, online marketing and automation are among his current topics.

Articles to the keywords

e-commerce
b2b
b2c
shop
brand customer experience
mam-dam
communication
strategy transformation
cloud
sap
microservices
commerce performance
migration
composable commerce
consulting
strategy
fulfillment
customer experience
online marketing
e-mail marketing
omnichannel
multichannel
change management
digital transformation
user experience
event

Article

Michael Wolfframm
Michael Wolfframm
Article from
GPSR 2023/988: Product safety goes digital - what online retailers need to know
The new Product Safety Regulation GPSR 2023/988 came into force on December 13, 2024. It affects all companies that sell products in the European single market - both online and offline. Online retailers in particular should act now, as the obligatio ...
Michael Wolfframm
Michael Wolfframm
Article from
Personalization in B2B: More relevance, better customer approach
The expectations of B2B customers have changed fundamentally in recent years. In their private lives, users are used to relevant content being shared digitally that corresponds to their interests. This expectation is increasingly being transferred to ...
Michael Wolfframm
Michael Wolfframm
Article from
Start your SAP Commerce migration now: Composable Commerce as an alternative to monoliths
Why change at all? In a dynamic e-commerce landscape, flexibility is the key to success. Customer needs are constantly changing, new technologies and trends are emerging at a rapid pace, and competition is intensifying. To remain successful in this e ...
Michael Wolfframm
Michael Wolfframm
Article from
End of support for SAP Commerce on-premise – Act now instead of waiting
The end of an era. The cat is now out of the bag: SAP has announced that it will discontinue support for its last on-premise commerce version at the end of July 2026. Both market requirements and technical capabilities have continued to evolve in rec ...
Michael Wolfframm
Michael Wolfframm
Article from
Focus on the customer: fulfilment as a customer loyalty measure
In our article we show how you can make even more of your customer loyalty potential with the right fulfilment strategy.
Michael Wolfframm
Michael Wolfframm
Article from
SAP Emarsys – what is it all about?
In our article we show how Emarsys works within the SAP landscape and what advantages it brings.
Michael Wolfframm
Michael Wolfframm
Article from
What does "Omni-Channel Customer Engagement" mean?
Win (back) customers through personalized addressing across all channels: We show how this can work.
Michael Wolfframm
Michael Wolfframm
Article from
B2B Commerce - What's next in a post-corona period?
What can we actively do to create a solid foundation for B2B commerce in the future?
Michael Wolfframm
Michael Wolfframm
Article from
Digital transformation - How much planning is necessary to implement digital projects?
In the following article we would like to look at different questions and survival strategies on the way to individual digital transformation.
Michael Wolfframm
Michael Wolfframm
Article from
PSD 2 ready? That changes for shop operators and customers
Online retailers can use PSD2 in a benefit-oriented and efficient manner. We say how.
Michael Wolfframm
Michael Wolfframm
Article from
Webinar: B2B Commerce with Low Process Costs

B2B Commerce - low process costs - more customer experience and customer loyalty.

Hybris Commerce offers new ways of interacting with customers and attracting and retaining them for the company, its products and services.

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