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Michael Wolfframm

Michael Wolfframm

As a Business Consultant, Michael Wolfframm is responsible for the Business Solutions division at communicode. In his career - especially at Triumph (Japan) - he has intensively dealt with the processes around logistics and fulfilment in wholesale and e-business. (E-)Business consulting, conception and development of customer experience, online marketing and automation are among his current topics.

Articles to the keywords

b2b
communication
cloud
sap
microservices
backend
e-commerce
consulting
b2c
strategy
fulfillment
customer experience
online marketing
e-mail marketing
omnichannel
multichannel
change management
digital transformation
user experience
event
shop

Article

Michael Wolfframm
Michael Wolfframm
Article from
Personalization in B2B: Relevance Instead of Mass Messaging
The expectations of B2B customers have changed fundamentally in recent years. In their private lives, users are used to relevant content being shared digitally that corresponds to their interests. This expectation is increasingly being transferred to ...
Michael Wolfframm
Michael Wolfframm
Article from
End of Support for SAP Commerce on-premise - Composable Commerce as an alternative to the monolith
Why change at all? In today's dynamic e-commerce landscape, flexibility is the key to success. Customer needs are constantly changing, new technologies and trends are emerging at a rapid pace and competition is intensifying. To remain successful in t ...
Michael Wolfframm
Michael Wolfframm
Article from
End of support for SAP Commerce on-premise - ‘doing nothing’ is no longer an option
The end of an era. Now the cat is out of the bag: SAP has cancelled support for its last Commerce version at the end of July 2026. Both market requirements and technical possibilities have continuously evolved in recent years. SAP Commerce, formerly ...
Michael Wolfframm
Michael Wolfframm
Article from
Focus on the customer: fulfilment as a customer loyalty measure
In our article we show how you can make even more of your customer loyalty potential with the right fulfilment strategy.
Michael Wolfframm
Michael Wolfframm
Article from
SAP Emarsys – what is it all about?
In our article we show how Emarsys works within the SAP landscape and what advantages it brings.
Michael Wolfframm
Michael Wolfframm
Article from
What does "Omni-Channel Customer Engagement" mean?
Win (back) customers through personalized addressing across all channels: We show how this can work.
Michael Wolfframm
Michael Wolfframm
Article from
B2B Commerce - What's next in a post-corona period?
What can we actively do to create a solid foundation for B2B commerce in the future?
Michael Wolfframm
Michael Wolfframm
Article from
Digital transformation - How much planning is necessary to implement digital projects?
In the following article we would like to look at different questions and survival strategies on the way to individual digital transformation.
Michael Wolfframm
Michael Wolfframm
Article from
PSD 2 ready? That changes for shop operators and customers
Online retailers can use PSD2 in a benefit-oriented and efficient manner. We say how.
Michael Wolfframm
Michael Wolfframm
Article from
Webinar: B2B Commerce with Low Process Costs

B2B Commerce - low process costs - more customer experience and customer loyalty.

Hybris Commerce offers new ways of interacting with customers and attracting and retaining them for the company, its products and services.

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