AI in Shopware 6: How Copilot boosts your potential for growth in e-commerce – Part 2/2

Export Assistant: Automate tedious manual product exports

The AI Copilot Export Assistant simplifies data export from Shopware. It uses artificial intelligence to help users configure export settings, select relevant data fields, and optimize the export process.

How it helps our customers:

Efficiency: The Export Assistant streamlines the export process by automating tedious tasks and guiding users through the configuration settings, saving time and effort.

Accuracy: By using AI capabilities, the Export Assistant ensures data accuracy and consistency, reducing the risk of errors during the export process.

Customization: Users can customize export settings and select specific data fields for export, enabling flexibility and customization according to their business needs.

Ease of use: The Export Assistant's intuitive user interface and guided workflow make it accessible to users of all skill levels, improving usability and reducing training time.

Overall, the export wizard enables users to efficiently export data from Shopware, ensuring accuracy and adaptability while saving time and effort.

Review Translation: Making foreign-language reviews understandable for everyone

The AI-generated review translation feature automates the translation of customer reviews into multiple languages. Using artificial intelligence, this feature helps businesses expand their reach into international markets by providing translated versions of product reviews.

The benefits:

Global expansion: By automatically translating reviews into multiple languages, businesses can reach a wider audience and expand their presence in international markets.

Improved accessibility: Translating reviews makes product information more accessible to customers who speak different languages, improving their understanding and decision-making process.

Time and cost savings: Automating the translation process saves companies time and resources that would otherwise be spent on manual translation efforts.

Consistency: AI-generated translations ensure consistency in language and messaging across different markets, maintaining brand integrity and credibility.

AI-generated review translation facilitates global expansion, improves accessibility, and saves time and resources for businesses, ultimately improving the customer experience and increasing sales.

AI Description Assistant: Highlight your products with high-quality descriptive texts

The AI Description Assistant revolutionizes the creation of product descriptions through the power of artificial intelligence. By analyzing product specifications and attributes, this feature generates customized, high-quality descriptions for products listed on the platform.

Customer benefits:

Time savings: Automating the generation of product descriptions saves companies valuable time and resources that would otherwise be spent on manual writing tasks.

Consistency: With AI-generated descriptions, companies ensure consistency in language and messaging across product listings, maintaining brand integrity and credibility.

Improved SEO: High-quality product descriptions contribute to improved search engine optimization (SEO) by providing relevant content for search engines to drive more traffic to the online store.

Higher conversion rates: Well-crafted product descriptions help customers make informed purchasing decisions, leading to higher conversion rates and increased sales.

The AI description assistant supports the creation of product descriptions, saves time, improves SEO, and ultimately enhances the customer experience, leading to increased sales for businesses.

Contextual search: Taking the shopping experience to a new level

Contextual search enables companies to refine search settings such as behavior, filters, and sorting criteria and improve the customer's search experience. With the seamlessly integrated AI Copilot, companies can optimize their search to be more customer-friendly.

Benefits for our customers:

Advanced search optimization: The AI Copilot analyzes customer search behavior and trends and provides insights to optimize search settings for greater relevance and accuracy.

Context-based search suggestions: Using AI, this feature generates search suggestions based on customer queries in everyday language, helping users find products quickly and accurately.

Dynamic search results: Using AI technology, companies can dynamically adjust search results in real time to ensure that customers have access to the most relevant and up-to-date product listings.

Personalized search experience: AI Copilot tailors search results to individual customers and delivers personalized results based on preferences, browsing history, and purchasing behavior.

Search by image instead of text: upload images and find products

In addition, the image search function in Shopware 6 allows customers to find products using images instead of text. This innovative feature uses image recognition technology to analyze uploaded images and provide search results for visually similar or identical products.

Benefits for businesses and shop users:

Simple and convenient: Customers can easily search for products by uploading images without having to enter search queries.

Better product discovery: Image search expands the possibilities for finding products by allowing customers to see visually similar products, increasing the likelihood of discovering the items they want.

More interaction: Image-based search piques the curiosity of shop users, encouraging them to explore more products and increase their interaction with the online shop.

Competitive advantage: Offering innovative search features such as image search sets companies apart from their competitors and attracts customers who are looking for modern and convenient shopping experiences.

By integrating AI Copilot into Shopware's search function, companies can optimize their search experience, leading to greater customer satisfaction, improved conversion rates, and ultimately greater success in the highly competitive e-commerce landscape.

AI use based on European data protection regulations

Shopware is a leading e-commerce platform known for its user-friendly interface and robust features, enabling companies to create dynamic online stores. OpenAI, on the other hand, is a pioneer in artificial intelligence research and development, offering groundbreaking solutions for various industries. When it comes to data protection and privacy, both Shopware and OpenAI place great importance on compliance with regulations such as the General Data Protection Regulation (GDPR) in the European Union.

How and why they ensure GDPR compliance:

Data minimization: Both Shopware and OpenAI adhere to the principle of data minimization, which means that they only collect and process personal data that is necessary for specific purposes. This reduces the risk of storing excessive or irrelevant data, thereby improving GDPR compliance.

User control and consent: Both platforms prioritize user control and consent with regard to data processing. Shopware enables companies to implement consent mechanisms and preference settings for users to ensure transparency and control over their personal data. OpenAI provides tools for users to manage their data and preferences and respects their decisions regarding data use.

Data security: Both Shopware and OpenAI implement robust security measures to protect personal data from unauthorized access, disclosure, alteration, or destruction. These include encryption, access controls, and regular security audits to ensure compliance with GDPR requirements for data security.

Data Processing Agreements (DPAs): Both platforms offer their customers Data Processing Agreements (DPAs) that set out the terms and conditions for data processing activities. These agreements clarify the roles and responsibilities of the parties with regard to GDPR compliance and create a legal framework for data protection.

GDPR compliance features: Shopware and OpenAI continuously update their platforms to integrate GDPR compliance features and functionalities. These include tools for anonymization, deletion, and audit trails of data to facilitate compliance with GDPR requirements, such as the right to deletion and data portability. Overall, both Shopware and OpenAI are committed to ensuring GDPR compliance by implementing robust data protection measures, respecting user rights, and providing transparency and control over the processing of personal data. This commitment strengthens trust between businesses and consumers and promotes a secure and privacy-oriented digital ecosystem.