The world of e-commerce is constantly changing, and to stay competitive in the market, online merchants need to be on the cutting edge of technology. Shopware, one of the leading e-commerce platforms, released a major update mid-year, Shopware 6.5, which includes an impressive list of features that enable online merchants to take their business to the next level. In this blog post, we take a closer look at some of the most exciting new features.

1. subscription function: regular customer:ing made easy.

Shopware 6.5's Subscription feature is a real game-changer for e-commerce businesses focused on recurring revenue. With this feature, you can now offer subscription products in your online store that can be easily managed by your customers in the customer account itself. This means that your regular customers don't have to keep placing new orders. The subscription feature offers flexibility in terms of payment cycles and thus promotes customer loyalty, increases customer lifetime and creates a constant source of revenue.

2. quick orders for the new B2B components: Efficient purchasing for business customers

Shopware 6.5 has improved B2B functionality to better meet the needs of business customers. The introduction of Quick Ordering allows B2B customers to order products in large quantities quickly and easily. This optimization of the ordering process means real time and therefore cost savings, especially for companies that regularly place large orders. In addition, this feature also makes it easier to add products to an order via CSV files, further simplifying the purchasing process for large customers.

3 New Shopware AI Copilot: Intelligent assistance for developers

With Shopware 6.5 comes the Shopware AI Copilot, an intelligent assistant for developers. This AI-based tool provides automatic code perfection, error detection and improvement suggestions. The AI Copilot increases developer efficiency, speeds up the development process, and helps write high-quality code.

4. enhanced conditions for the Rule Builder: More automation and personalization

Shopware's Rule Builder enables the automation of marketing and sales actions. The new Shopware 6.5 version provides new conditions and actions that enable even more precise segmentation of customers and personalized marketing campaigns. Whether it's offering discounts based on shopping cart value or generating product recommendations based on past purchases, the rule builder in Shopware 6.5 offers comprehensive options for reaching your customers in an even more targeted way.

5. performance improvements and usability optimizations: Faster and more user-friendly

Shopware 6.5 places a strong focus on performance and usability. The various optimizations lead to faster loading times and thus have a direct positive impact on your customers' experience. Fast websites reduce the bounce rate and increase your conversion rate at the same time. In addition, the administrative processes have been simplified and improved to make it even easier for your employees to manage the online store.

Overall, Shopware 6.5 offers an impressive array of new features and enhancements to help e-commerce businesses achieve their goals. From customer:ing engagement to improving B2B functionality to supporting developer:ing and increasing automation and personalization, Shopware 6.5 is a powerful upgrade that is changing the e-commerce landscape. If you're looking for a way to take your online business to the next level, you should definitely consider Shopware 6.5.