Traditional trade with its trade structures and processes is facing high pressure to innovate in order to sustainably score points in competition with its hitherto successful core competences in times of digital change. Equipped with constantly new, convenient and digital options and offers, communication, buying behaviour, customer requirements of shoppers are changing - regardless of whether it is the end customer or the business customer.

These strains the established and traditional trade and sales processes in companies at all levels. The current Corona disaster is another urgent digitisation driver to better orchestrate, rethink and create synergies across processes, data and channels.

In order to sustainably counter this omnipresent business and digitalisation pressure, master data management and product information management strategies are essential and the engine for better business developments.

At this point I would like to introduce my esteemed colleague and PIM expert Michael Ochtrop, who has written three - in my opinion - very interesting and entertaining articles on the topic of PIM as a three-part article for contentmanager:

Traditional retail structures put to the test - information management for more service in retail.

Part 1 of the PIM series on contentmanager looks at traditional retail structures and offers inspiration on how to work together to implement better omnichannel experiences for customers. It also shows how fundamental it is to have an appropriate data foundation and a shared vision.

Read for yourself at (German)

Information Management: "Excuse me - We're sorry, but we don't have any information for you.

Part 2 deals with the typical problems that companies are confronted with. Using a typical example, Michael explains how to make the forest visible again for the trees and shows alternative ways of making the big topic of data management and its use palatable and understandable for all those involved in the company, bit by bit.

Read for yourself at

How much enterprise does captain product management need?

Part 3 is about the necessary systems. How do I start, where do I start and what do I start when? And with what? The PIM topic is often underestimated, not adequately supported, approached in the wrong way, or people get carried away. The system question/software selection is all too often the focus for companies.

Read for yourself at (German)