Customer loyalty is of great importance for online trading. A buyer who comes back at a later point in time to make another purchase is a win for a shop operator in several respects. This requires needs-oriented customer communication. Individualized offers and content help to achieve this goal. communicode will show in a free webinar on 18 February how the Rule Builder can be used in the Shopware worlds of experience in order to adapt content and offers to specific customer groups.

In the webinar, we will discuss how the worlds of experience can be individualized with the Rule Builder in such a way that the result is a unique customer journey tailored to customer requirements. To do this, we draw on practical use cases and use them to demonstrate how easy it is to target customers. Our consultant defines individual customer groups and the conditions under which certain content and offers are played out. The viewers of the webinar can not only get an interesting insight into the current Shopware version, but also get a practical blueprint for optimizing the customer journey in their own online shop.

The new Shopware version has only been in the running since mid-December and already offers some interesting features that shop operators can use to maximize success. The more individual and appealing the shopping experience is for the end customer, the more likely it is not only to make a first purchase but also to remain loyal to the online shop for the long term. With the Rule Builder, Shopware gives shop operators a powerful marketing tool that, when used efficiently, can ensure an exciting customer journey.

The webinar is of particular interest to shop operators and frontend/backend developers who want to achieve successful customer loyalty and a lively customer journey. After the webinar, our consultant will be happy to answer your own concerns and questions in a personal conversation in order to find an appropriate solution for these challenges as well.