Philipp_Mannel_2016.jpg

Datenschutz.org has made their assessment of the effects of the GDPR available to us in a guest contribution 

The GDPR in B2B and B2C practice

The Google Trusted Stores seal of approval enables shops to demonstrate their qualities. How much does the seal actually use?

Google Trusted Stores

When trading online in other countries, traders face some challenges - but there are also many development opportunities.

Internationalization in E-Commerce Part 1

Part 2 of our post on how internationalization and globalization can work for retailers.

Internationalization in E-Commerce II

Alternative ideas and strategies for kiosk systems at the point of sale

Kiosk systems at the POI/POS

Philipp was for us in Cologne at the moving image conference of the BVDW

Review: Moving Image Conference 2017

Philipp Mannel

large_Michael_Jan_2025.jpg

medium_Michael_Jan_2025.jpg

small_Michael_Jan_2025.jpg

thumbnail_Michael_Jan_2025.jpg

Michael_Jan_2025.jpg

Michael Ochtrop

Customer expectations are changing rapidly: customers want consistent, complete, and appealing **product presentations** at all times – whether in B2B or B2C. They gather information online, compare offers, and expect product presentations that are accessible, consistent, and rich in information at all times. Those who fail to deliver will lose out. **Product information** is a central component of the digital **customer experience** and crucial for purchasing decisions.

Graphic: Woman in data chaos versus woman with PIM system

large_your_pim_path_do_we_really_need_a_pim-system

medium_your_pim_path_do_we_really_need_a_pim-system

small_your_pim_path_do_we_really_need_a_pim-system

thumbnail_your_pim_path_do_we_really_need_a_pim-system

pim-path-en.jpg

Your PIM Path: The safe and fast way to efficient product data management

large_michael_wolfframm.jpg

medium_michael_wolfframm.jpg

small_michael_wolfframm.jpg

thumbnail_michael_wolfframm.jpg

michael_wolfframm.jpg

Michael Wolfframm

The new Product Safety Regulation GPSR 2023/988 came into force on December 13, 2024. It affects all companies that sell products in the European single market - both online and offline. Online retailers in particular should act now, as the obligations in e-commerce are extensive. The Product Safety Regulation requires more transparency, better traceability and the digital provision of safety-relevant information.

A smartphone graphic showing an online shop. Next to it, a sign with the legal symbol and a checklist.

large_GPSR_Product Safety Regulation.jpg

medium_GPSR_Product Safety Regulation.jpg

small_GPSR_Product Safety Regulation.jpg

thumbnail_GPSR_Product Safety Regulation.jpg

gpsr_product_safety_regulation.jpg

GPSR 2023/988: Product safety goes digital - what online retailers need to know

thumbnail_BastianB.png

BastianB.png

Bastian Busche

In today's digital world, efficiency in handling image material is crucial – especially for companies, agencies, and photographers who work with a wide variety of media on a daily basis. pixx.io, the smart media management solution from Germany, sets a good example here and offers you a modern feature that saves time and takes your media management to a new level: AI-supported face recognition.

Graphical representation of facial recognition

large_facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

medium_facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

small_facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

thumbnail_facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

facial-recognition-with-ai-your-advantages-with-pixx-io.jpg

Facial recognition with AI: Your advantages with pixx.io for efficient digital asset management

Anyone who regularly works with large quantities of images, whether in marketing, editorial, or corporate communications, knows the problem: manually managing and tagging images is time-consuming and drains creative energy. Smart tagging and automatic image tagging by pixx.io now makes this easier than ever.

Graphic with photos and symbols symbolizing AI

large_smart-tagging-in-pixxio-en.jpg

medium_smart-tagging-in-pixxio-en.jpg

small_smart-tagging-in-pixxio-en.jpg

thumbnail_smart-tagging-in-pixxio-en.jpg

smart-tagging-in-pixxio-en.jpg

Use Smart Tagging in pixx.io to automatically tag images.

Portrait Marketing Director Kerstin Wilke

kerstin_wilke.jpg

Kerstin Wilke

With its congress halls and conference rooms, the Estrel Berlin provided the perfect setting for K5. The catering was superbly delicious and varied - making it even easier to digest the flood of information at this event.

Photo of employees at a booth at the K5 trade fair

large_k5-review-atamya-pim.jpg

medium_k5-review-atamya-pim.jpg

small_k5-review-atamya-pim.jpg

thumbnail_k5-review-atamya-pim.jpg

k5-review-atamya-pim.jpg

Recap K5 2025 by communicode

The expectations of B2B customers have changed fundamentally in recent years. In their private lives, users are used to relevant content being shared digitally that corresponds to their interests. This expectation is increasingly being transferred to professional contexts. This presents marketing and sales with new challenges, but at the same time offers enormous potential for more relevance in communication. The key: personalization in B2B.

Photo of a man smiling on the phone, with graphics superimposed to represent individual user data.

large_personalization-in-b2b-better-customer-approach.jpg

medium_personalization-in-b2b-better-customer-approach.jpg

small_personalization-in-b2b-better-customer-approach.jpg

thumbnail_personalization-in-b2b-better-customer-approach.jpg

personalization-in-b2b-better-customer-approach.jpg

Personalization in B2B: More relevance, better customer approach

large_swen-schollenbruch.jpeg

medium_swen-schollenbruch.jpeg

small_swen-schollenbruch.jpeg

thumbnail_swen-schollenbruch.jpeg

swen-schollenbruch.jpeg

Swen Schollenbruch

Your company's own e-commerce system has been established for many years and is closely adapted to your individual business processes. However, functions are gradually being phased out and suddenly the announcement comes that support will be discontinued. This is the opportunity for composable commerce-based systems.

Emporix logo on a dark blue background, next to it symbols of an e-commerce platform

large_composable-commerce-with-emporix.jpg

medium_composable-commerce-with-emporix.jpg

small_composable-commerce-with-emporix.jpg

thumbnail_composable-commerce-with-emporix.jpg

composable-commerce-with-emporix.jpg

Composable commerce with Emporix: How to successfully switch platforms in B2B e-commerce

Jörg Schönenstein Marketing- PR-Referent und Online Marketing Manager communicode AG

large_joerg-schoenenstein.jpg

medium_joerg-schoenenstein.jpg

small_joerg-schoenenstein.jpg

thumbnail_joerg-schoenenstein.jpg

joerg-schoenenstein.jpg

Jörg Schönenstein

PIM systems optimize product data and support the product supply chain, improve customer experiences, accelerate time-to-market and overall online marketing. PIM is your key to greater efficiency and sustainable growth.

Graphic of a woman sitting with her laptop on a stack of coins. A laptop screen with gears in the background.

large_pim-system-saves-money.jpg

medium_pim-system-saves-money.jpg

small_pim-system-saves-money.jpg

thumbnail_pim-system-saves-money.jpg

pim-system-saves-money.jpg

Using PIM systems correctly: Saving resources, time and money effectively

large_pr1.png

medium_pr1.png

small_pr1.png

thumbnail_pr1.png

pr1.png

Philipp Reichardt

In the world of e-commerce, efficient management of digital assets is essential to ensure consistent and high-quality product presentation. Manual maintenance of images, metadata and other digital assets can be time-consuming and error-prone. 

Graphic illustration of a man sitting in front of his laptop, leaning back with his arms behind his head and his feet crossed on the desk.

large_efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

medium_efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

small_efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

thumbnail_efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

efficient-digital-asset-management-with-the-celum-connector-for-sap-commerce-cloud.jpg

Connecting CELUM & SAP Commerce Cloud - with the CELUM Connector

In the context of our specific project work, we are currently realising that we are - once again, you could almost say - experiencing a radical change in the digital transformation. Several aspects stand out here. For our customers, it is no longer just about the management and provision of information, but also about the integration of external stakeholders and the creation of digitally usable content in good quality and structure. 

large_pim-inventory-data-quality-business-case.jpg

medium_pim-inventory-data-quality-business-case.jpg

small_pim-inventory-data-quality-business-case.jpg

thumbnail_pim-inventory-data-quality-business-case.jpg

pim-inventory-data-quality-business-case.jpg

PIM system migration as an opportunity: How to make digital transformation a success

large_Thomas Kopatz.png

medium_Thomas Kopatz.png

small_Thomas Kopatz.png

thumbnail_Thomas Kopatz.png

Thomas Kopatz.png

Thomas Kopatz

SAP Commerce, formerly known as Hybris, has established itself as one of the leading ERP and e-commerce systems, particularly in the area of product data management (PDM). Hybris Product Content Management (PCM) was originally developed to efficiently manage simple product data. The system offers solid functions for categorising and maintaining product information, but was not designed to cover the complex requirements of modern product information management (PIM). 
With the impending end of life of SAP Commerce On-Premise, many companies are now faced with the question: What's next? Seize this opportunity for a forward-looking strategic realignment.

Grafik einer Zielscheibe mit einem Pfeil in der Mitte. Am Rand viele Symbole im Bezug auf SAP

large_sap-commerce-end-of-life-realignment.jpg

medium_sap-commerce-end-of-life-realignment.jpg

small_sap-commerce-end-of-life-realignment.jpg

thumbnail_sap-commerce-end-of-life-realignment.jpg

sap-commerce-end-of-life-realignment.jpg

End of life for SAP Commerce On-Premise as an opportunity for strategic realignment

Stephanie-Ebbert.jpg

Stephanie Ebbert

Accessibility in the digital space will become a legal requirement from June 2025 – at least for many companies. The Accessibility Enhancement Act (BFSG) will require B2C companies to make their websites and apps accessible from this date onwards. In this article, you can find out why digital accessibility is also important for B2B companies.

A woman with short, dyed blue hair stands in a living room, looking at her cell phone, which she holds in her right hand. Her left arm, amputated from the elbow, is supporting the phone.

large_inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

medium_inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

small_inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

thumbnail_inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

inclusion-and-innovation-how-b2b-companies-benefit-from-digital-accessibility.jpg

More than a law: why-accessibility-for-digital-products-is-crucial

Why change at all? In a dynamic e-commerce landscape, flexibility is the key to success. Customer needs are constantly changing, new technologies and trends are emerging at a rapid pace, and competition is intensifying. To remain successful in this environment, companies must continuously develop their e-commerce platforms. Many shop operators are faced with the challenge of modernizing their e-commerce platforms to keep pace with the increasing demands of their customers. However, existing systems are often unable to bring these requirements to market at the required speed. Against the backdrop of the approaching end of support for SAP Commerce on-premise, this article looks at replacing a monolith with composable commerce using the example of SAP Commerce migration.

Graphic of cubes containing various symbols related to e-commerce.

large_sap-commerce-migration-composable-commerce-en.jpg

medium_sap-commerce-migration-composable-commerce-en.jpg

small_sap-commerce-migration-composable-commerce-en.jpg

thumbnail_sap-commerce-migration-composable-commerce-en.jpg

sap-commerce-migration-composable-commerce-en.jpg

Start your SAP Commerce migration now: Composable Commerce as an alternative to monoliths

With the end of support for SAP Commerce on-premise in mid-2026, many companies are facing a decisive decision: 
Online business must not be impaired, but does the existing solution still fulfil the requirements or
Can it be transformed or migrated into a future-proof scenario?

Graphic showing the SAP logo in a cloud, with a graphic representation of a piggy bank with coins flowing from the cloud into the piggy bank to the right.

large_sap-commerce-cloud-switch.jpg

medium_sap-commerce-cloud-switch.jpg

small_sap-commerce-cloud-switch.jpg

thumbnail_sap-commerce-cloud-switch.jpg

sap-commerce-cloud-switch.jpg

Switching to SAP Commerce Cloud: Migration, cost reduction, and future-proofing

Replacing Hybris PCM and migrating to a future-proof SAP Commerce solution poses major challenges for many companies—especially when it comes to managing and scaling product media.

I recently participated in a discussion about scaling a delivery process for image and video data. One company faces the challenge of managing the irregular and sporadic mass delivery and distribution of thousands of product media from different agencies without disrupting normal operations for users.

Graphic representation of SAP Commerce PCM with various icons related to product information management, such as shopping cart, documents, cloud, analytics, and purchasing.

large_hybris-pcm-sap-pim-migration-en.jpg

medium_hybris-pcm-sap-pim-migration-en.jpg

small_hybris-pcm-sap-pim-migration-en.jpg

thumbnail_hybris-pcm-sap-pim-migration-en.jpg

hybris-pcm-sap-pim-migration-en.jpg

SAP Commerce: Replace Hybris PCM and migrate in a future-proof manner

The end of an era. The cat is now out of the bag: SAP has announced that it will discontinue support for its last on-premise commerce version at the end of July 2026. Both market requirements and technical capabilities have continued to evolve in recent years. SAP Commerce, formerly known as SAP Hybris, has helped companies successfully run their e-commerce businesses for many years. With SAP's discontinuation of the on-premise versions, IT decision-makers are now forced to take action.

Graphic of various icons, shopping carts, files, and a shopping basket flying into a cloud

large_support-ende-von-sap-commerce-on-premise.jpg

medium_support-ende-von-sap-commerce-on-premise.jpg

small_support-ende-von-sap-commerce-on-premise.jpg

thumbnail_support-ende-von-sap-commerce-on-premise.jpg

support-ende-von-sap-commerce-on-premise.jpg

End of support for SAP Commerce on-premise – Act now instead of waiting

In this article, our Principal Consultant Michael explores how large, complex DAM projects can be successfully implemented with a CELUM system. Companies, especially retailers with a broad product range and many products, face the challenge of managing a large number of digital assets (images and videos).

Powerful DAM system: Graphic shows the Celum logo with muscles and symbols for digital assets such as images, videos, documents, and e-commerce.

large_scalable-microservices-for-celum-dam-projects.jpg

medium_scalable-microservices-for-celum-dam-projects.jpg

small_scalable-microservices-for-celum-dam-projects.jpg

thumbnail_scalable-microservices-for-celum-dam-projects.jpg

scalable-microservices-for-celum-dam-projects.jpg

 DAM XL with CELUM: Implement large-scale projects efficiently and automatically

thumbnail_TimmyClark.jpeg

TimmyClark.jpeg

Timmy Clark

Shopware 6's AI co-pilot represents a quantum leap in e-commerce, enabling companies to deliver exceptional customer experiences, generate revenue growth, and stay ahead of the competition. With its features and seamless integrations, Shopware's AI is set to revolutionize the future of online retail for years to come.

An illustration of a woman wearing VR headsets standing at a virtual whiteboard displaying e-commerce icons.

Blog

live and dev

communicode Author