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Isabel Büttner

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Philipp Reichardt

In the world of e-commerce, efficient management of digital assets is essential to ensure consistent and high-quality product presentation. Manual maintenance of images, metadata and other digital assets can be time-consuming and error-prone. 

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Efficient digital asset management with the CELUM Connector for SAP Commerce Cloud

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Michael Ochtrop

In the context of our specific project work, we are currently realising that we are - once again, you could almost say - experiencing a radical change in the digital transformation. Several aspects stand out here. For our customers, it is no longer just about the management and provision of information, but also about the integration of external stakeholders and the creation of digitally usable content in good quality and structure. 

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No fear of transformation - how migration can unearth data treasures

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Thomas Kopatz

SAP Commerce, formerly known as Hybris, has established itself as one of the leading ERP and back-office systems, particularly in the area of product data management (PDM). Hybris Product Content Management (PCM) was originally developed to efficiently manage simple product data. The system offers solid functions for categorising and maintaining product information, but was not designed to cover the complex requirements of modern product information management (PIM).

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More than just an upgrade: End of life for SAP Commerce On-Premise as an opportunity for strategic realignment

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Stephanie Ebbert

From June 2025, accessibility in the digital space will no longer just be a ‘nice-to-have’, but a legal obligation - at least for many companies. The German Accessibility Reinforcement Act (BFSG) will require B2C companies to make their websites and apps accessible from this date. Even if this regulation does not apply to B2B companies, they should not ignore the issue. 

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More than a law: why-accessibility-for-digital-products-is-crucial

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Michael Wolfframm

Why change at all? In today's dynamic e-commerce landscape, flexibility is the key to success. Customer needs are constantly changing, new technologies and trends are emerging at a rapid pace and competition is intensifying. To remain successful in this environment, companies need to continuously develop their e-commerce platforms. Many shop operators are faced with the challenge of modernising their e-commerce platforms in order to keep pace with the increasing demands of their customers. However, existing systems are often unable to bring these requirements to market at the required speed.

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End of Support for SAP Commerce on-premise - Composable Commerce as an alternative to the monolith

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Swen Schollenbruch

With the end of support for SAP Commerce on-premise in mid-2026, many companies are facing a decisive decision: 
Online business must not be impaired, but does the existing solution still fulfil the requirements or
Can it be transformed or migrated into a future-proof scenario?

optimising costs and sustainable e-commerce with SAP Commerce Cloud

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Switching to the SAP Commerce Cloud: optimising costs and sustainable e-commerce

I recently took part in a discussion about scaling a delivery process for image and video data. A company has the challenge of managing the irregular and sporadic mass delivery and distribution of thousands of product media from different agencies without affecting regular operations for users.

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SAP Commerce - Replacement of the Hybris PCM

The end of an era. Now the cat is out of the bag: SAP has cancelled support for its last Commerce version at the end of July 2026. Both market requirements and technical possibilities have continuously evolved in recent years. SAP Commerce, formerly known as SAP Hybris, has helped companies to run their e-commerce business successfully for many years. With the discontinuation of the on-premise versions by SAP, IT decision-makers are now forced to take action.

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End of support for SAP Commerce on-premise - ‘doing nothing’ is no longer an option

In this article, our Principal Consultant Michael explains how extensive, complex DAM projects can be successfully implemented with a CELUM system. Companies, especially retailers with a wide range of products and many products, have the challenge of having to manage a large number of digital assets (images and videos).

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DAM XL: CELUM in large DAM projects

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Timmy Clark

Shopware 6's AI Copilot represents a quantum leap in e-commerce, enabling companies to offer exceptional customer experiences, generate sales growth and stay one step ahead of the competition. With its robust features and seamless integrations, Shopware is set to revolutionize the future of online commerce for years to come.

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AI in Shopware 6: Your potential for growth – Part 2/2

Unlocking Growth: How AI Can Propel Your Business Forward 
In today's fast-paced digital landscape, staying ahead of the competition is crucial for business success. But with so many tools and technologies available, navigating the world of business growth can feel overwhelming. Fortunately, there's one powerful tool that's changing the game for businesses of all sizes: Artificial Intelligence, or AI for short.

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AI in Shopware 6: Your potential for growth - Part 1/2

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The new Hörmann customer portal

On 27 June, I attended Koks.digital in the historic Rotunde Bochum - an event that was entirely dedicated to digital transformation and the latest trends in marketing. The atmosphere alone was inspiring: a perfect blend of old-world charm and forward-looking ideas.

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koks.digital 2024: A day full of digital innovation in Rotunde Bochum

What do the strangler fig and software systems have in common?

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Using monoliths and allowing the future to flourish

Do I even need a new DAM system or will the old one do for a while? It depends, we think. We'll show you what in our article.

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Is a DAM migration the right way for me?

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Daniel Kaiser

PIM and the intrinsic motivation of its users - how does that fit together? Our colleague is happy to answer this question.

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How a good PIM promotes employee motivation 

We take a closer look at the new Contentserv release and highlight the strongest new features that we particularly like.

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PXC 24.0 - The new Contentserv update is here

The new CELUM CONTENT 24.4 release is here and brings with it many new improvements, which we would like to briefly introduce to you today.

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CELUM Content 24.4 Release-Prospect

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Alexander Thiel

Alexander Thiel attended the Agile Ruhr Camp for the first time and shares his impressions and learnings in this article.

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Agile Ruhr Camp 2024: Agile is brilliant because...

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Andreas Greif

With the update to version 6.6, Shopware also delivers improved performance in the storefront, as our article shows.

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More performance in your storefront with Shopware 6.6

It's the challenge of B2B sales: how can product information be prepared in such a way that it benefits all user groups equally and makes customers happy? We have investigated this question.

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Individualized product information for a wide range of customer needs

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Pia Marie Mannel

We take a look at the features in Shopware 6.5 that will take your e-commerce operations to the next level.

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Shopware 6.5: New features for e-commerce excellence 

Jörg Schönenstein Marketing- PR-Referent und Online Marketing Manager communicode AG

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live and dev

communicode Author

Isabel Büttner

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