Modern Digital Asset Management (MAM/DAM)

Pictures say more than words. Videos even more so. In every company, media assets are created every day that add value but are too often quickly lost again. Today, images and videos are no longer just material for marketing and advertising. Rather, practically all company departments have, need or produce media that are also used in other places. Intelligent media asset management looks beyond the horizon and creates workflows across all users and use cases. From creation to publication, ideally all processes are meaningfully integrated into your IT landscape. A consistently deployed MAM or DAM system specialises in media asset management use cases and makes them accessible to all target groups in the company.

Competences at a glance:

Needs and application analysis of your assets
Development of an individually tailored MAM/DAM concept
Agile implementation of the system according to the use cases in your company
Playout of digital media at all important touchpoints

Solution approaches with CELUM

Our favored solution for individual MAM/DAM platforms in complex system landscapes for upper mid-sized companies and corporate groups.

In order to keep a grip on the rapidly increasing media volume for our customers and to provide their touchpoints with the right assets, we develop MAM/DAM solutions that organize the collaboration within the company itself and with external partners. For this, the individual work steps such as creation, review and approval, storage and organization, provision and filing must be mapped according to the individual business processes of each customer. It is very important to us that at the start of the project, a clear set of expectations and a definition of goals are worked out with the stakeholders in the company and our business consultants. The technical concept and project implementation are based on this. In this way, the right framework is set for a clear and pragmatic software project, which achieves a high level of acceptance among users and overall optimal added value.

The advantages of CELUM Content Hub at a glance:

Optimal management and structuring of assets through open taxonomy and metadata function for individual customer requirements
Over 100 application and extensions enable optimal system integration.
Adaptation to individual business processes
Digital collaboration with the CELUM Work module: Team members stay informed, can mark details on images, assign tasks/deadlines to colleagues, and visualize project status and progress

Our services for you:

Business consulting for requirements and business value definition in the DAM context
Optimization of the information architecture (DAM processes, asset structure, etc)
Solution-oriented implementation and configuration of the system for optimal use of existing functions - Integration of third-party systems and modules
Implementation of interfaces to PIM and commerce systems (e.g. SAP Commerce)
Individual extensions or adaptations of functionality and interfaces
Adoption and further development of existing DAM environments
Cloud hosting and operation - Service and support.

Our various DAM solutions meet our customers' expectations in part because they are open to our advice and recommendations for change. They pursue clear, measurable goals and achieve the intended added value.

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