Carl Roth is a provider of chemicals and labware for the B2B market. The company looks back on a 135-year history, in which to this day competent consulting and service form the foundation of the company’s success. Way back, in 1899 Carl Roth sent the first mail order catalogue to his customers. Being one of the first, the company presented its entire product portfolio as online catalogue via infuniq with order functions on the internet. 

In March 2014, the company asked communicode to modernise the system architecture and to implement new shop technology. In over 10 years, the complexity of data, also due to branch-specific, legally required information and certificates on the internet have increased substantially. Based on a product concept catalogue and agile principles, we have added and individually adjusted the B2B Accelerator of SAP Hybris. 

- Relaunch based on the B2B Accelerator of SAP Hybris Commerce 
- Integration in the existing process chains (ERP, PIM) 
- market-specific presentation of portfolios and languages in the online shop 
- Fully managed hosting of the app by communicode 
- individual customer support “SLA by Call” 

As a service-oriented company, Carl Roth is now able to present the special features applying to the purchase of chemicals and labware, in a safe, comfortable, completely digital and integrated manner. Digital marketing and personalisation are the next steps – increasing sales and new customer segments are the objective. 

<a href="https://www.infuniq.com" target="_blank" rel="nofollow">Please visit the infuniq-Website for more information about the infuniq PIM-Solution and agile Product Information.</a>

communicode was commissioned to modernize the system architecture and to implement a new shop technology.

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Carl Roth - Next Level E-Commerce

The foundation stone for success was laid with the founding of Martin Braun in 1931. Since then, the Martin Braun Group has defined itself through enjoyment, diversity, passion and perfection. It is precisely these qualities that make the company a leading supplier of convenience products in the professional baking sector. With more than 2,700 employees and branches in many countries, the Martin Braun Group would now like to work with communicode consulting to refine its recipe for success. 

Welcome to the communiverse! We welcome the Martin Braun Group, leading provider of convenience products for the production of baked goods, desserts and ice cream and premium frozen products worldwide.  



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Martin Braun Group

## Thalia: a Leading Omnichannel Retailer 
Thalia has been networking its sales channels for many years and is constantly driving forward the digital transformation. In addition to more than 350 bookstores, there are a large number of online services that currently offer around 10 million products. Spurred on by impulses from culture and society, new offers for customers are constantly being created. Among other things, the company is a member of the tolino alliance, which was founded in 2013 and has since been joined by more than 2,000 bookshops internationally. Thus, the tolino e-reader family has become well established in this country as an alternative to the Kindle. 

In the future, significantly more books and articles are to be marketed online. The organisation of this growing portfolio of products and services across the entire value chain poses an immense challenge. A networked infrastructure that is powerful and user-friendly is necessary for this. Aware of this, Thalia's management launched the redevelopment of its in-house PIM platform. The overriding premise: Instead of a monolithic software, diverse applications for specialised services are to be introduced. 

## A Look Behind the Scenes - Millions are at Stake Here.  
Different Thalia departments spread across countries work with over 300 million data records, hundreds of attributes and dozens of channels every day - and the trend is rising. Over time, millions more items need to be organised. Approximately 35 data suppliers report bibliographic article data. To optimise data quality, additional manufacturers and external agencies are to be directly connected to the IT in the future. 

All data flows together in the in-house PIM system, where it is refined and distributed to the sales channels. It forms the starting point for continuous performance and process optimization at Thalia. In the meantime, the functional progress in application development had brought the existing system to its limits and it needed to be renewed


## Making Good Things Even Better: With New Technology and a User-friendly UI 
The Thalia development team had already set the technological course with the single-page application approach based on Vue.js. Now the task was to find the right partner who had the necessary experience with the special features and requirements of an enterprise PIM system and at the same time was able to design a user interface according to modern standards for such a platform - user-friendly and powerful, so that intuitive and at the same time professional work would be possible for years to come. With a clear strategy, many years of interdisciplinary experience around the topics of product information management, user experience/user interface and agile working culture, communicode was able to convince in the pitch. 

## Intelligent Product Management Through Optimal User Experience 
PIM systems are used for mass processing of product information and have two main perspectives: manual and automated processes. An optimal user experience empowers the user in demanding manual tasks and automates recurring activities. The following goals and measures were defined for the initial project: 

- Design of a sustainable PIM strategy for Thalia 
- Analysis and modelling of business value driven workflows  
- Design of a modern operating and design concept 
- Development and implementation of the initial product backlog 

The initial aim of the project described here was to design a sustainable PIM strategy. Understanding the tasks of individual roles at Thalia on the one hand as well as the goals of the company on the other hand is the art here. Relevant business processes were examined and modelled by communicode to derive new, effective user journeys - PIM experts and UX designers worked hand in hand here

## A Heart for the User Paired with Strategic Thinking  
The resulting concept particularly highlights the view of individual roles in the company on data, processes and channels and makes them transparent by means of the new operating concept and user experience. communicode developed a product backlog, in which the entire PIM platform was described based on around 100 user stories. Together with the stakeholders and users at Thalia, communicode's PIM consultants and designers identified the following main topics: 

- Search & Retrieval 
- Content Creation
- Content Enrichment
- Content Publication
- System Administration 

Based on these findings, communicode designed the corresponding information architecture and relevant application scenarios. Automation potentials for redundancy avoidance and process optimisation are consistently used to make product management more intelligent, clearer and more efficient. Thus, the new PIM application becomes more intuitive and versatile and improves workflows and coordination processes. The project supports and promotes the continuously progressing change management process at Thalia. 

## Designing a System 
Following the workshop and prototyping phase, communicode designed a UI component system for the look and feel of the new Thalia PIM, which forms the foundation of the user interface and internalises the Corporate Design. These UI components can be found in the Thalia development framework. 


## Rich wireframe with Vue.js 
Vue.js was chosen by Thalia because the framework is based on Google's Material Design and is therefore particularly suitable for browser-based applications. As a so-called progressive framework, both smaller prototypes and larger, more complex applications can be developed with it. 

## Agile to the Goal: Tools for Successful Collaboration 
Prompt collaboration and regular incremental results require an organisational environment which is as agile as possible. Here, Jira was recommended for project tracking and Gallery.io for presentation, feedback management, documentation and developer hand-offs. Furthermore, a common UI component system was used to avoid friction losses between design (communicode) and development (Thalia). 


Founded in 1919, Thalia has been Europe's most important family-run bookselling company since its merger with Mayersche Buchhandlung. Its mission: reading should remain present in people's lives and customers should always find the right reading wherever they are. The unique mix of personal advice, inspiring product ranges and innovative digital solutions creates seamless shopping experiences. 

Download the case study "Thalia: The epitome of future-oriented reading worlds" here.

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download PDF

Moodbild Thalia Case Study Aufgeschlagenes Buch im Licht

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Thalia - the Epitome of Forward-looking Reading Worlds 

Vorwerk is breaking new sales ground with its online marketing platform based on SAP Hybris. 

With Twercs, Vorwerk offers a tool set in a tool box with a charging function for the do-it-yourself DIY and handicraft market, which shows off its special charm with a variety of creative kits tailored to it. With the corresponding materials and building instructions, the Vorwerk customer also gets the well-known guarantee of success in DIY. 

Just in time for the product launch, communicode provided a marketing platform based on SAP Hybris, which depicts all business processes in a digital and integrated way. With this, Vorwerk opened up a further sales channel with online trade, in addition to direct sales via parties and sales in the store. 

-     Interactive solution for e-commerce and party direct sales 
-     Mapping of the Vorwerk sales organisation 
-     Integration with SAP byDesign 

Since the go live, new functions and marketing are on the agenda, which we design together with the TWERCS team and integrate iteratively . 

The long-established company from Wuppertal is breaking new sales channels with its online marketing platform based on SAP Hybris.

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TWERCS - the do-it-yourself world of Vorwerk 

## The Stadtwerke Schwerte (SWS) Group of Companies grows further 
Stadtwerke Schwerte pursues the goal of offering its customers not only the supply of electricity, gas and heat, but also a modern and sustainable all-round supply of energy, telecommunications, leisure and drainage. High on their priority list is to provide their customers with a better overview of existing contracts, give individual and better offers from Stadtwerke Schwerte (SWS) as well as inform about current events such as disruptions or planned maintenance work in the supply area. Together with con|energy ag, consultant for the energy industry, the digital strategy of the group of companies was realigned.  

Those responsible in marketing and sales have recognized that they can only achieve their goals if they upgrade their IT landscape for targeted marketing campaigns and more automation. The Essen-based digital agency communicode AG, recently a cooperation partner of con|energy, was able to convince the municipal utilities with its full-service portfolio and its iterative, agile way of working for conception and implementation. Alongside the digital strategy, a pilot project was set up that has the greatest business value with a reasonable budget for the group of companies and could be implemented in an adequate time. 

## Starting Point: Data in Abundance 
The group of companies already offers a variety of services in B2B and B2C. Many citizens of Schwerte are customers of diverse companies of SWS. Every company manages its own, historically evolved IT landscape for its business activity with information about customers and contracts, as well as data about infrastructure and technology. Besides the data itself, there is also the knowledge of data and its structures that is spread. What data is actually there and how can they reasonably be linked? Which gas customer also has an electricity contract? Which household has a fiber optic cable, which is not used yet? These and many other questions have been difficult to deal with. In this initial situation, it was actually not possible to make marketing target-oriented and automated. In order to be able to reach our customers with relevant information and attractive offers, a holistic picture of them is a first necessity. Michaela Zorn-Koritzius | Head of Marketing, Stadtwerke Schwerte (SWS) 

## Proof of Concept: consolidated data from all business areas 
Based on these findings, the communicode consultants, together with the Schwerter people, set the goals for the first project:     

- Development of a customer data management platform as middleware for the data sources 
- Link relevant data from distributed systems sensibly and sustainably 
- Compliance with the legal framework for unbundling business and the GDPR 

True to the principle to realize the greatest business value for the company as quickly as possible, 4 out of a large number of application scenarios from the B2C area were defined for a PoC. 

1. 360 degree customer profile (Golden Customer Record) 
2. Easy to Use PowerSearch in Google style with a consolidated search index 
3. Data selection & mining 
4. Incident history: current and past incidents across all systems  

What are your goals?Performance on Demand - benefit from our experience from this and other projects for your digital strategy. 

## 3 Steps to the Golden Customer Record: 
First, the project team analyzed the essential core systems in order to consolidate the relevant information in a data model. With the infuniq framework, communicode provided the suitable platform for importing, normalizing and matching the data. 
The recipe for success: agile working method and a focus on the bare essentials. 
With agile methods and the expertise for data modeling from communicode, a quick start in the implementation was possible. For the prototype, functions with high business value were first described and accordingly prioritized during implementation. 

## Golden Customer Record 
The project was successfully implemented within 4 phases of 2 weeks each. The experts from the departments of Stadtwerke Schwerte (SWS) were part of the project team right from the start. The team planned interruptions in advance so as not to impair the daily business of the municipal utilities. Thanks to the close cooperation within the team and transparency throughout the project, the new functions and processes were quickly learned and checked for quality. The system is ready for use and the first data selections via PowerSearch were carried out together. 

## Available data with high enterprise value 
An important milestone for marketing and sales has been reached. The new infuniq CDM platform opens up both business opportunities and savings potential for municipal utilities. The task now is to consolidate data selections and continue data mining. The real business value lies in the consolidation of this data and is realized when a marketing automation tool is implemented. 


Today, Stadtwerke Schwerte, founded 1868 as a gasworks, is a modern supplier that is responsible and passionate about shaping modern city life in Schwerte. The social, economic and ecological needs of the region are their top priority so that the citizens feel comfortable in their city. Internet, telephony and cable TV have also been offered via the Elementmedia subsidiary since 2011. In addition, the Schwerte public baths and city drainage service also belong to the group of companies. 

Download the case study of Stadtwerke Schwerte onto your computer (1MB)

Case Study Stadtwerke Schwerte englisch als PDF

Referenzen_Stadtwerke_Schwerte_2020_EN.pdf

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From distributed data to Golden Customer Record

As early as in the 1960s, the lingerie maker Triumph ventured a step into the Asian market – this was an unusual and courageous move towards expansion at that time. Due to their combative management and shrill innovations such as the ,,Angel Bra“, Triumph rose to become the leading maker of lingerie in Japan. In order to preserve its pioneering role, Triumph already invested into e-commerce activities at quite an early stage. To remain successful and to increase revenue in the future the company decided in 2013 to replace and improve the existing proprietary e-commerce solution with SAP hybris. 

## Brand Leader through Targeted Customer Approach 
At present, the whole lingerie industry must deal with stagnant or even declining sales: new suppliers penetrate the market and put pressure on prizes. Therefore, manufacturers need to differentiate and define themselves clearly from one another. Triumph Japan decided to rely on customer service and an elaborated omnichannel strategy. For all their brands Triumph and Amos Style it conducts stationary trade. Hence, the aim is to link both worlds online and offline perfectly to one another and by doing so create a consumer centric overall shopping experience. The customer shall be perfectly advised at all levels of communication. 

The company’s central objective is a continuous development of their e-commerce system to increase turnover. That is closely linked to an increase of customer satisfaction which is enhanced by a refined customer approach in the stores. This is achieved by a consolidated data management – through usage of a scorecard for example – and marketing that reaches far beyond the realms of e-commerce into retail. So as to achieve this goal in the best possible way, internal processes had to be optimized in a further step. Therefore, the hybris customer service module is used which was adapted by communicode to Triumph’s individual requirements and is used since then by the internal stakeholders. 

## Upload to the Cloud 
An indispensable basis for an efficient omnichannel customer approach is, among others, a stable system architecture. The then existing architecture had reached its limit of capacity, due to an increase of traffic and even small variations led to extremely long page loading times. This was the reason why, in 2015, Triumph and communicode elaborated a concept for the implementation of an adequate system architecture for Triumph’s Japanese e-shop. Here the focus was on scalability, thrift, minimal risk, and future-proofness. A best practice solution was sought which allows scaling due to campaign rhythm and thus adjusts the used capacity precisely to demands. The decision was made for Amazon Web Services (AWS) that could further convince through good service and global dissemination. 

## From the idea to practice
In order to minimise the risk, a proof of concept tested the feasibility and outlined a scenario in which the existing system architecture was migrated and then optimised. After simulation of load tests during normal operation as well as at peak times it became clear that in terms of pricing vertical scaling was attractive even when it comes to cloud hosting, as capacities can temporarily be booked in addition. The decision was obvious: 30 % cost savings, 50 % sales growth within the test period, 40% more users, and a 30% higher conversion rate convinced and the pilot system was then gradually expanded into the productive system.
Besides the technical realisation, communicode also took over the project management and was thus responsible for the coordination of all project related service providers. In December 2015, after three months’ duration the project was successfully completed in time and budget. In order to assure smooth operation Triumph Japan makes use of communicode’s 24/7 support. A meeting is held once a month during which planned marketing activities such as TV spots, mailings, or voucher campaigns are communicated. 

## Lessons learned 
Each and every project is unique and such is each customer. An international project confronts us with challenges different from local projects. However, the ongoing collaboration between Triumph Japan and communicode proves that today’s technology makes it possible to bridge the missing physical proximity to the customer to a great extent. Like with all international projects a different and alien language and culture lead to a special situation that is to be dealt with. A certain amount of time is needed to establish oneself as a reliable strategic partner, since mutual trust has to be built on both sides. In addition, an agile working method presents a particular challenge when working remotely: thus, certain adaptations according to specific project and customer needs are required – and especially so when it comes to working within different time zones. 
However, alongside this knowledge we also gained experience on a technical scale: whoever wants to run a hybris online shop within the cloud needs expertise in the fields of application and cloud services. Yet, hybris is definitively ready for the cloud. The highly efficient mix of instances and services together with automatic scaling saves costs and resources. Triumph Japan is now optimally prepared to further enhance their omnichannel strategy that helps to maintain the company’s leading market position in the future. 

Triumph and communicode worked out a concept to implement a needs-based system architecture for the Japanese e-shop. The focus here was on scalability, profitability, minimal risk and future security. A best practice solution was sought that would allow scaling in the campaign rhythm and thus the capacity used to be variably adapted to requirements. The decision was made in favor of Amazon Web Services (AWS).

Download the case study "Triumph - Big in Japan" here.

Case_study_Triumph_Japan_en.pdf

Download PDF

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Big in Japan

Quality, technology, design and sustainability: these are the basic values of GROHE. Not only in the high-quality products from the world-famous sanitary fittings manufacturer, but also in the digital strategy. Quality, technology, design and sustainability: these are the basic values of GROHE. Not only in the high-quality products from the world-famous sanitary fittings manufacturer, but also in the digital strategy. System landscapes, channels and data typically grow historically - a central data pool as well as coordinated processes and responsibilities are the primary project goal that GROHE is pursuing together with communicode. 

- Data modeling using classifications, integration of SAP classifications  
- Optimization of processes for data maintenance and use  
- Implementation of SAP Hybris as a central data hub for product information  
- Connection of further source and publication systems (CELUM, WERKII, e-Spirit)  

The center of the system architecture is the Hybris PCM from the SAP Hybris Commerce Suite, which has been adapted to the requirements of GROHE’s Product Information Management (PIM). Print and web now get the product information from a data pool. 

Quality, technology, design and sustainability: these are the fundamental values of GROHE. Not only in the high-quality products from the world-renowned sanitary fittings manufacturer, but also in its digital strategy. 

Frau im Badezimmerambiente mit Produkten von Grohe

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GROHE - product information in flux  

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Director Digital Experience & Business

## Consultation is a top priority for us 
 
It is at the beginning of every collaboration and is an integral part of our projects. In dialogue with you and all stakeholders, we shed light on your digital business potential and define your goals. Our consultants provide impulses for new markets and technologies. They provide strategic and economic advice on the realisation of your business ideas and translate requirements into use cases ready for development. Depending on your needs, we provide you with the appropriate format: this ranges from a management summary to a backlog for a proof of value. 



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## Advantages of Agile PIM

### Agile PIM Project Method & Strategy
- The world is in constant digital change - keep up with the times with your product communication
- Agile development, introduction & expansion of your PIM strategy means rapid value creation
- You push adaptive and continuously developed or optimised processes & data
- You quickly receive functioning and productive software

### State of the Art Product Communication is your Competitive Advantage
- Agile PIM is the answer to rapidly changing market and environmental variables
- Risks are recognised earlier and avoided
- Agile communication potentials are used fully and promptly

### Agile PIM project methodology & strategy
- An agile culture enriches change management processes and results in high quality product information management.
- An agile culture promotes new, more effective processes and makes them visible
- The method increases the acceptance of all participants and improves the cooperation in the long term.
- With Agile PIM you pursue your goals more consistently and achieve measurable results faster

## Successfully implement your PIM project with us - agile and transparent

## Agile PIM is product information management by doing

### Accelerate processes in the company
With Agile PIM, communicode has developed a Change Management method which introduces complex data worlds and collaborative processes in manageable steps for companies. Optimisations are possible at any time and new requirements are welcome. This accelerates the process around your digital business transformation and secures your investment.

### Acting customer-centred in the market 
We reveal how Agile PIM can help you communicate faster, in a more customer-centric and multi-layered way. You become more visible in the market, increase your reach and become more attractive to your customers than the competition. Agile PIM makes it easier to conquer new markets quickly and to react adequately to changes.

### Implementing PIM projects successfully
Product Information Management is a complex topic and never linear. Our Agile PIM offer makes the topic transparent and actively promotes change management through a better understanding of the requirements of all specialist departments. This helps to successfully complete PIM projects through more acceptance and with a common goal definition in the sense of all stakeholders.

## The advantages of the agile PIM project methodology at a glance

### Get to know us and our agile PIM project method.
With our support, we will turn you into a Product Information Management specialist that is one step ahead of your competitors.

Let's talk about it: This is the first step on the way to better communication.
For a common understanding and better results.

<a href="mailto:sales@communicode.de?subject=I would like a free Agile PIM consultation">Write to us</a>or
<a href="tel:004920184188188"> call us without obligation.</a>



Successfully implement your PIM project with us - agile and transparent

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PIM by doing with the Agile PIM method

Agile PIM: Accelerating processes in the company
With Agile PIM, communicode has developed a Change Management method which introduces complex data worlds and collaborative processes in manageable steps for companies. Optimizations are possible at any time and new requirements are welcome. This accelerates the process around your digital business transformation and secures your investment.



Agile PIM

Digital transformation is a matter for the boss and requires a rethink in corporate management. The company is reorganising its processes and responsibilities beyond traditional departmental boundaries: marketing, sales and IT are increasingly growing together, business units such as e-commerce and the branch business are working out the company's goals in cooperation. At the same time, complexity is increasing and requires trust in the competence of the counterpart.
For this to succeed in the long term, you need convincing communication for all stakeholders.

After all, digitalisation often causes resistance among employees who are critical of your initiatives. In order to make change tangible as an improvement at all levels, we rely on dialogue with all stakeholders in the end-to-end process.

The discussion at eye level creates clarity and understanding for the necessity and the own advantages within your digital strategy. Enthusiastic users and clients are our claim.

### Our services for you:
- Support for your digital strategy, roadmap
- Business transformation
- change management
- new markets, internationalisation

Digitalisation is an opportunity for entrepreneurs to redesign working environments and improve their offerings. Technical innovation, digital networking and a high-performance infrastructure are the drivers for innovations that make life and work easier and more beautiful for people, strengthen your brand and increase sales. At the same time, the digital transformation offers optimisation potential along the entire value chain.

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Business Transformation and Change Management

In addition to clear goals and strategies, the success factors of change processes are above all processes of communication and participation. We actively support you and realise new ideas together with you.

Consulting Business Transformation & Change Management

It is worthwhile to involve all stakeholders in the change process from the beginning and to respond to their needs and ideas: This creates mutual understanding as well as transparency and acceptance for the new solution. Quite automatically, the trust in the company management grows and the cooperation of the teams improves sustainably. After that, the question of the appropriate technical platform is quickly resolved.

External service providers such as photographers and videographers are often involved in the creation of media assets. Freely configurable workflows support such multi-stage coordination processes and visibly accelerate the creation of marketing content. The key to success lies in the integration of tools and automation of business processes.

Above all, in order to operate profitably in omnichannel commerce, an integrated MAM/DAM is an indispensable solution that ensures that things work in the markets. With our passion and experience in process design, we shape customised solutions to fit your digital strategy.

### Our services for you:
- Strategy and process consulting
- Product consulting MAM/DAM systems
- Design of the project vision and mission
- Technical concepts for data models, workflows & publishing

## Behind the Scene: Media Asset Management
Correct and complete product data in combination with images and videos make up the charm of your goods on all shopping channels. Especially in the case of complex products with numerous attributes and variants for international markets, the creation and maintenance of data and media must be controlled centrally in order to achieve a high quality of information. The first step is to consider and optimise all relevant processes in the company.

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Digital Asset & Collaboration Management (MAM/DAM)

We create customised media asset management solutions to fit your digital strategy.

Automation at the appropriate point also helps to work more economically and to make digital services a well-rounded experience for customers and users. This is how digital solutions find fans on both sides. We help you to recognise digital business potential and shape it successfully - regardless of whether your goals are strategically or technically motivated.

### Our services for you:
- Consulting on digital business models and the corresponding business processes
- Discovering business potential and analysing it (opportunities and risks)
- (Further) development of the customer journey, customer experience management
- Designing the project vision and mission
- Technical concepts for UX design, processes, implementation (project), training, operation and maintenance
- Product consulting online shop, online marketing
- Discover the future, trends

For the consideration of digital markets, we span the entire information supply chain in your business environment. We develop a deep understanding of your company's DNA in order to be able to make sound recommendations. Networking and integration are fundamental success factors for digital markets today. Processes and people in the company are often still organised in a homogeneous way (silo thinking), while digital business models require interdisciplinary cooperation.

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E-Business, Commerce & Omnichannel

We help to identify and successfully shape digital business potential.

- E-Business, Commerce & Omnichannel 
- Product Information Management (PIM) 
- Media Asset Management (MAM) 
- Business Transformation and Change Management

Business Consulting

As a leading supplier in the electrical industry, MENNEKES GmbH & Co. KG has been known for its industrial plugs and sockets since 1935 and also shows its innovative spirit in eMobility charging solutions, whose type 2 plug and socket was declared an EU standard by the European Parliament in 2014. MENNEKES and communicode use their newly won, powerful connection for the introduction of a Digital Asset Management with the CELUM ContentHub. 

A connection with power! MENNEKES is further expanding its digital bridges together with communicode and distributes its energies even more efficiently through professional Media Asset Management.  

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We welcome MENNEKES as a new customer 

In 2016, Evonik Industries - the world's leading specialty chemicals company - acquired the Norwegian startup MedPalett AS. 

MedPalett specializes in anthocyanin-containing dietary supplements and markets the unique branded product MEDOX®: For over 17 years, subscribers in Norway have sworn by the power of wild Scandinavian blueberries and blackcurrants, which are rich in anthocyanins.

## Full service from a single source

In order to expand new digital business models, the subsidiary Evonik Digital GmbH, based in Essen, Germany, was founded in 2016. While searching for a full-service agency for the product launch of MEDOX® on the German market, the young company became aware of communicode. The focus of the selection process was on experience in different disciplines: what was required was a service provider who was convincing both conceptually and strategically as well as technologically. As one of the largest digital agencies in the Essen area, communicode was able to assert itself against the competition in the pitch. The focus of the new project is the product launch of MEDOX® on the German market.


## Digital product launch in Germany
In order to continue the success story of the Scandinavian superfood in Germany, a target group and market analysis was carried out first. On the basis of the information gathered, communicode conceived a digital market launch campaign for MEDOX®. After evaluating suitable marketing channels, a comprehensive media plan was created. Continuous performance optimization as well as a branding campaign to increase brand awareness were in the foreground.
In order to spread the innovative food supplement throughout Germany, communicode created targeted campaigns for display advertising as well as social media channels. These are flanked by SEO measures. In its function as overall project manager, communicode controls all service providers involved in the product launch.
The special challenge of the project was to professionally serve all necessary channels from one source and to be responsible for the market launch as a full service digital agency from the very first hour on.


## Online marketing at the highest level.

Currently, MEDOX® is only available online. communicode advised a "digital first strategy", which enables a simple success tracking and thus a timely adaptation at minimal cost risk. On the basis of Shopware 5.2, communicode developed a web store according to the latest technology standards. The Scandinavian brand product is only available by subscription, therefore the Premium Plugin AboCommerce is used: The plugin enables the end customer to place orders in self-determined intervals. In addition, graduated prices with special discount functions are guaranteed. To arouse the buying interest of new customers, the Shopware shopping worlds are used: The integration of videos, banners and product images present the product in all facets in a visually appealing way.
For a smooth live operation, communicode established a staging process: due to the strict separation of test and production environment, innovations can be tested without any risk. The hosting of the online store is carried out in the Cloud - via Amazon Web Services (AWS). In line with the brand image, communicode is responsible - in addition to the technical implementation - for the design creation as well as the content creation of the webshop.



## Sophisticated fulfillment processes for a service-oriented customer approach.
In addition to a wide range of payment methods and customer-friendly returns management, tailor-made after-sales services as well as sophisticated logistics processes are decisive for a positive shopping experience. communicode convinced Evonik Digital with its consulting competence in the field of fulfillment as well as the professional management of external logistics service providers and payment providers. The product launch took place within a project duration of only five months. Thanks to a holistic business strategy, the Essen-based company succeeded in equipping MEDOX® for the digital future. After a hypercare and maintenance phase, communicode will continue to accompany the brand product as a full service provider in the successive conquest of the digital market.

What was needed was a service provider who was convincing both conceptually and strategically as well as technologically. As one of the largest digital agencies in the Essen area, communicode was able to prevail against the competition in the pitch. The focus of the new project is the product launch of MEDOX® on the German market.

Case Study Evonik Medox in englisch als PDF

Case_Study_Evonik_Medox_EN.pdf

PDF download

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Scandinavian superfood MEDOX conquers the German market

Portrait Marketing Director Kerstin Wilke

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Director Marketing

## More performance for successful brands 
A good product and an appealing and well-functioning website form the basis for long-term success. Intelligent marketing is needed to reach your target group and generate both leads and stable customer relationships. An agile marketing strategy results from in-depth analyses of the market position as well as the touchpoints of your target group. communicode offers you a comprehensive all-inclusive package which aligns your marketing campaigns exactly to your needs and your economic objectives. 




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After a detailed analysis and the recording of your budget plan, we will work with you to develop a basic digital marketing strategy that will allow you to react quickly to changes in the market and always think that important step ahead. Our consulting creates a personalised marketing concept for you, tailored to your needs situation and distributed on a sensible roadmap. Together we make innovative marketing for you and your customers. 

### Our services for your digital brand strategy 
- Web and shop analysis/web tracking strategy 
- Marketing automation, content strategies and management 
- Touchpoints along the customer journey, customer relationship management 

  

For a future-proof and customer-oriented marketing strategy, it is important to determine the current situation. How are the market and competition shaping up? Which goals and success factors (KPI) need to be defined in advance?  

Foto zwei Menschen schreiben auf eine Glaswand mit Blick zum Betrachter

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Consulting & development of digital brand strategies 

Customer-oriented marketing strategies are future-proof strategies that promise success.

Terms such as "consumer focus", "customer journey" or "customer centricity" are on everyone's lips, but insights into the customer are usually fragmented and require a great deal of manual effort to consolidate and use. Marketing actions can therefore only be realised with a time delay and not really on an individual basis. With appropriate marketing solutions, customers can be addressed in a personalised way based on past, present and future expected behaviour in real time. Your marketing team thus has the opportunity to view your customers from a 360° perspective and to derive targeted, relevant and current marketing actions from this. 

The following tools are available in an end-to-end process: 

## Instruments in the end-to-end process 
### Relevant content at all touchpoints 





#### Marketing Data Management 
- Creation of a 360° perspective on people in real time - online and offline 
- Continuous enrichment of existing profile information from internal and external sources 
- Prediction of future (buying) behaviour 

### Segmentation and Target Groups 
- Performant segmentation according to own criteria on a Big Data basis in real time 
- Aggregation of data to KPI's, totals, scores in real time 
- Analysis of geographical, demographic or other data in real time to identify value creation potentials 
- Creation and optimisation of target groups with the help of predictive analytics - 

### Content Creation and Playout 
- Templates for e-mail, SMS, landing pages, etc. adapted to your target groups 
- Personalisation with individual address on the basis of customer interactions and integration of the content into the commerce shop 

### Campaign Management and Automation  
- Creation of multi-phase or multi-channel campaigns time- or event-based execution of campaigns  
- Automatic execution of follow-up actions 

### Recommendations 
- Creation of context-relevant recommendations and personalised presentation in the shop and other channels 
- Increase of conversion rate through user-relevant cross- & upselling offers 

### Marketing Planning, Management and Controlling 
- Top-down planning and budget allocation 
- Bottom-up budget allocation to individual campaigns 
- Real-time campaign performance analysis 
- Balanced Score Card and KPI monitor for target-performance comparison 

## Intelligent Forecasting Models 
All these components work independently of the shop system you use and are available both on-premise and in the cloud. 

### Overview Personalised data utilisation from a wide range of sources 

## Our services for you:
- End-to-end consideration of your marketing requirements in a process-related, digital context 
- Assessments with needs and potential analysis, comparison with external goals 
- Conception of the system architecture including integration of ERP, commerce, CRM, etc. 
- Creation of a solution concept and validation through proof-of-concepts 
- Implementation, training and operation of your solution 

Find out more about the possibilities of Marketing Automation and get in touch with us! 

Successful e-commerce is closely linked to targeted digital marketing. Its strength is the ability to address customers individually. No one knows your customers as well as you do, and this advantage must be exploited. This is a challenge that we meet with integrated solutions. Using innovative tools and systems, campaigns can be targeted and controlled to ensure the sustainable success of your marketing. 

Foto communicode Programmierer bei der Bildschirmarbeit

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Consulting Technical Implementation Marketing Automation 

Communicate with your customers across channels in real time and create lasting customer loyalty with individual shopping experiences.

Das Feinkonzept Ihrer Kampagnen umfasst Landingpages, E-Mailings, SEA, Social Media Marketing und das anschließende Tracking des Kampagnenerfolgs, einschließlich aussagekräftiger Reportings.

Die Realisierung der Kampagnen erfolgt unter Einsatz aller gewünschten und erforderlichen Online-Marketing-Werkzeuge, um Ihre Zielgruppe über alle digitalen Touchpoints direkt anzusprechen. Wir etablieren Lösungen, die Informationen über vergangene, gegenwärtige und sogar zukünftig erwartete Interessen Ihrer Kunden liefern. Mit einer 360°-Sicht auf den Nutzer sind personalisierte Marketingaktionen sogar in Echtzeit möglich. So schaffen wir emotionale Einkaufserlebnisse im digitalen Umfeld, die aus Kunden Marketingbotschafter machen.

### Online-Marketing Konzepte für:
- SEO/SEA/Marktplatz, Display-Advertising
- Web- und Shop-Analyse/Webtracking-Strategie
- Mobile Marketing, Multichannel/Crosschannel bis hin zu Omnichannel
- Marketing-Automation, Content-Strategien und -Management
- Master Data Management und Product Information Management
- Customer-Journey, Customer Relationship-Management
- Social Media Integration
- Conversion-Tuning und Shop-Optimierung, Sales- und Lead-Funnel, Web- und Shopanalyse
- Microsites/Kampagnen- und Landingpages, E-Mail-Marketing
- Recommendation-Engines/personalisiertes Marketing

Um erfolgreiches Online-Marketing zu betreiben, ist eine ganzheitliche Sicht auf Ihr Geschäftsmodell der erste Schritt. Davon ausgehend entwickeln wir eine kreative und innovative Marketingstrategie. 

Foto mit einer Person am Whiteboard, die eine Workflow Strategy aufzeichnet

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Konzeption und Umsetzung Online-Marketing

Beratung, Strategie und Konzeption für Ihr Crosschannel Online-Marketing.

 Conception & implementation of online marketing

- Consulting and development of digital brand strategies
- Conception and implementation of online marketing
- Advice on the technical implementation of marketing applications

Digital Marketing

As a professional partner for the purchase and sale of precious metals in the Ruhr area, the 
knows the importance of trust and security for its industry. 
industry. That is why Moroder Scheideanstalt has decided to refine its website with a relaunch to meet current 
and thus to meet current requirements. In this way, it will continue to offer private and 
and business customers a secure platform for trading in precious metals. 
precious metals. communicode AG is looking forward to the constructive cooperation and a brilliant result. 
result.

Standardised and automated provisioning processes and release management.We warmly welcome Moroder Scheideanstalt GmbH to communiversum. Together we are realising the relaunch of the e-commerce site based on Shopware.

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The digital step into a bright future

Vorwerk opens up the digital kitchen with Thermomix® and Cook-Key - worldwide and scalable and performant with SAP Hybris in the backend.

Frau sucht auf einem Handy Rezepte für Ihren Thermomix

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The digital kitchen with Vorwerk

The uvex group has firmly embedded the guiding principle of "protecting people" in its corporate DNA. All its products in the sports, industrial or medical sectors are dedicated to the safety of their users. Trust and quality are of enormous importance in this field. We are all the more pleased to be able to relaunch the uvex-laservision.de webshop for Laservision GmbH & Co.KG with a simultaneous upgrade from Shopware 5 to Shopware 6.

The new Shopware version gives laservision access to all the important features that the upgrade brings. The focus of the project is the full data migration, which takes into account all configurations and properties of the complex products so that they are optimally played out in the new store environment. Laservision GmbH & Co. KG relies on our experience and expertise in the areas of e-commerce, our many years of knowledge in data handling and consolidation, and e-business consulting.

The completely renewed webshop benefits from an optimized customer experience with familiar data handling as well as the worlds of experience under Shopware 6 and further new features. communicode AG is looking forward to a successful and trustful cooperation.

The uvex group entrusts communicode with the migration of their online store uvex-laservision.de from Shopware 5 to Shopware 6 and relies on us for an improved Customer Experience.

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We welcome uvex laservision to the communiverse 

Turck is a globally active company which offers products and solutions for factory and process automation. communicode developed a web application for Turck for the presentation of all products and accessories for international markets. Our PowerSearch for successful finding allows faceted searches across all product characteristics. 

- Import of product information from asim® PIM into the online catalogue  
- Migration of all products and accessories with infuniq  
- Application of the Turck website layout to the web catalogue  
- Integration into the OpenText WCMS  
- Storage of application profiles for customers via PowerSearch 

communicode has successfully accompanied Turck in the further development and operation of the solution for many years.  

For more information on agile Product Information Management and the PIM solution infuniq, please visit the <a href="https://www.infuniq.com/product-information-management-loesungen" target="_blank" rel="follow">infuniq Website.</a>  

communicode developed a web application for Turck for the presentation of all products and accessories for international markets. Our PowerSearch for successful finding allows a faceted search across all properties of the products. 


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Turck presents its entire product catalog online

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Director Software Development

## The next generation of data-driven business solutions 
The intelligent linking of processes and technology is the charm of digital platforms. They harness data and information for a better experience for different target groups such as customers, employees and partners. In interdisciplinary and agile teams, we develop individual software solutions for industry and commerce with which digital assets, product information, content and marketing can be optimally organised and played out. In doing so, we use the technologies of our partners and develop powerful, interactive platforms from them. During conception and implementation, we focus on the individual use cases of your company and your objectives. End-to-end processes with relevant business value have priority, so that your digital transformation becomes measurable quickly. The comprehensive support from consulting to development and integration into your processes takes place in close coordination with you. 


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### Our services: 
- Consulting for medium-sized and enterprise companies 
- Intelligent DXP concept, proof of value 
- System evaluation 
- Integration and implementation 
- Implementation of your individual CMS concept with agile methods 

Content is known to be king. It rules over the appearance of your brand. From the claim to product information to press releases and job advertisements, it defines your brand presence in public and also towards your employees. Whether business content, marketing content, or a hybrid of both. In all strategies, a Digital Experience Platform empowers you to present your brand in a customer-centric and market-specific way. It enables collaborative content creation in a central location, thereby promoting consistent brand communication. As a communication hub, a professional content management system helps to combine content and data from different sources into captivating experiences and to play them out efficiently in the various digital channels. With our expertise, we realise a DXP tailored to your needs, from a headless CMS to a sophisticated portal for B2B and B2C channels. With extensive experience from a multitude of projects, we develop your individual platform strategy based on the complexity of your product and company structure. 

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Content Management and Portal Systems – Digital Experience mit System

Regardless of whether it is business content, marketing content, or a hybrid of both. For all strategies, a digital experience platform enables you to
To present your brand in a customer-oriented and market-specific manner.

### Our Competences: 
- Individual developments for medium-sized businesses and companies 
- B2B and B2C solutions 
- Development and integration of SAP Commerce and Shopware solution architectures 
- Optimisation of all digital touchpoints 
- DevOps and service management 

  



## Solutions with SAP 
Enterprise e-business in particular requires individual solutions that enable global rollouts, integrate information from external systems such as CRM and marketing automation to add value, and are dynamically scalable. Seamless integration into existing business processes is guaranteed at all times with SAP Commerce Cloud.

### Advantages of SAP Commerce Cloud at a glance:
- Configurable integration into other SAP CX modules such as SAP Sales Cloud, SAP Marketing Cloud, SAP Customer Data Cloud or SAP Emarsys according to the "Click not Code" principle  
- Global operation of your e-business solution through an individually configurable internationalization module with extensive languages, currencies and other localization settings  
- Flexible weighting of your SAP Commerce solution via sales, service portal, configurator or as digital support for your sales representatives 

## Solutions with Shopware
In our Shopware projects, we focus not only on technical and design realization, but above all on upstream target and added value definition. For our customers, this means a manageable and manageable overall project in which we implement the described business goals efficiently and in a short time-to-market. Learning outcomes are achieved in the short term and a positive return-on-investment (ROI) is achieved within months rather than years. With its API-first approach, Shopware perfectly complements our portfolio, because with the decoupling of front-end and back-end (headless commerce), online sales also become possible via channels such as social media and Google Shopping. 
 
### Advantages of Shopware 6 at a glance:  
- Headless core, easy derivation of features into third-party systems.  
- API-first approach for integration into existing system environments  
- Open source technology enables fast access to new technologies and trends 
- Low total cost of ownership through clear licensing model 
- Fast time-to-market and internationalization 

## Our services for you:
- Business consulting and optimization of information architecture   
- Development and implementation of complete user experience and user interface concepts, adaptation of existing themes 
- Solution-oriented system configuration for optimal use of existing functionalities in the SAP Commerce or Shopware system 
- Individual further development of existing SAP Commerce or Shopware environments   
- Migration to the latest SAP Commerce version, migration from Shopware 5 to Shopware 6 versions 
- Integration of third-party systems    
- Cloud hosting and operations 
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Our projects in the e-business context are also so successful because our customers are open to our advice and recommendations for change. They pursue clear, measurable goals, and especially know how to maintain and strengthen the core of their brand and the company.   

Commerce in the digital environment cannot be considered on just one level. Your customers need a good and intuitively designed user experience just as much as your employees. From content maintenance to product management to the buying process at the end customer, all processes contribute directly to the overall success. In combination with the technologies of our system partners SAP and Shopware, we offer you a powerful solution that takes your digital transformation an important step forward. Together with you, we develop a needs-oriented multi-, cross- or omnichannel strategy based on your portfolio and the goals you have defined. We understand how to orchestrate all the digital channels relevant to you into an authentic overall presence.

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Commerce - perfect user experience for retailers and customers

Enterprise Commerce

###Our services for you:

- Comprehensive needs and scenario analysis
- In-depth consulting for successful marketing automation
- Implementation and go-live with your new marketing automation system

## The high school of brand communication
A consistent, positive brand experience is a central component and the decisive success factor in cross-channel and even more so in omnichannel commerce. In addition to successful sales, the focus is particularly on the experiences that your customers have with your brand and your products at all touchpoints. For example, when it comes to click & collect scenarios or the integration of social media and instant messaging services. Marketing automation provides you with a system-based foundation for orienting all communication processes in marketing to the customer journey and automatically delivering them to the relevant channels. The basis for this is a consolidated database that enables marketing actions, increasingly supported by AI technology, in a personalised manner and in real time. Professionally controlled campaigns convert your leads into customers even more efficiently and create new sales potential in cross- and upselling.


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The high school of brand communication

Marketing Automation

### Competences at a glance: 
- Needs and application analysis of your assets 
- Development of an individually tailored MAM/DAM concept 
- Agile implementation of the system according to the use cases in your company 
- Playout of digital media at all important touchpoints 

## Solution approaches with CELUM

Our favored solution for individual MAM/DAM platforms in complex system landscapes for upper mid-sized companies and corporate groups.

In order to keep a grip on the rapidly increasing media volume for our customers and to provide their touchpoints with the right assets, we develop MAM/DAM solutions that organize the collaboration within the company itself and with external partners. For this, the individual work steps such as creation, review and approval, storage and organization, provision and filing must be mapped according to the individual business processes of each customer. It is very important to us that at the start of the project, a clear set of expectations and a definition of goals are worked out with the stakeholders in the company and our business consultants. The technical concept and project implementation are based on this. In this way, the right framework is set for a clear and pragmatic software project, which achieves a high level of acceptance among users and overall optimal added value.

### The advantages of CELUM Content Hub at a glance:

- Optimal management and structuring of assets through open taxonomy and metadata function for individual customer requirements
- Over 100 application and extensions enable optimal system integration.
- Adaptation to individual business processes
- Digital collaboration with the CELUM Work module: Team members stay informed, can mark details on images, assign tasks/deadlines to colleagues, and visualize project status and progress

## Our services for you:

- Business consulting for requirements and business value definition in the DAM context
- Optimization of the information architecture (DAM processes, asset structure, etc)
- Solution-oriented implementation and configuration of the system for optimal use of existing functions - Integration of third-party systems and modules
- Implementation of interfaces to PIM and commerce systems (e.g. SAP Commerce)
- Individual extensions or adaptations of functionality and interfaces
- Adoption and further development of existing DAM environments
- Cloud hosting and operation - Service and support.

Our various DAM solutions meet our customers' expectations in part because they are open to our advice and recommendations for change. They pursue clear, measurable goals and achieve the intended added value.

Pictures say more than words. Videos even more so. In every company, media assets are created every day that add value but are too often quickly lost again. Today, images and videos are no longer just material for marketing and advertising. Rather, practically all company departments have, need or produce media that are also used in other places. Intelligent media asset management looks beyond the horizon and creates workflows across all users and use cases. From creation to publication, ideally all processes are meaningfully integrated into your IT landscape. A consistently deployed MAM or DAM system specialises in media asset management use cases and makes them accessible to all target groups in the company. 




Digital Asset Management (MAM/DAM)

In every company, media assets are created every day that add value, but are all too often lost again very quickly.

Modern Digital Asset Management (MAM/DAM) 

Mastering information about products, markets and customers requires competence. Your customers usually make their purchase decision while researching on the Internet. You can positively influence this decision by providing relevant product information as well as market-specific features such as prices, delivery times and additional services. Good management of product and company information therefore means not only central administration, but also diverse availability for all relevant target groups. Our expertise consists of developing concepts for all processes and data models around the collaboration, refinement and publication of product data in omnichannel business. This is where the basis for successfully finding the desired information is created. When it comes to digital processes and their automation, sooner or later we also talk about technology. What used to be a pure IT project now has a special appeal for your marketing.  

.### We offer:  
- Sound advice on needs and the right system  
- Development of a sustainable PIM strategy for your company  
- Detailed PIM audit  
- Realisation and implementation, networked with all important systems  

User-centred product information management (PIM)  




User Centric Product Information Management (PIM)

Central data hub in a customer-oriented company.  

- Commerce
- Product Information Management (PIM)
- Media Asset Management (MAM)
- Content Management and Portal Systems
- Marketing Automation


Digital Experience

Customers recognise your brand by that certain something extra

Anwendungsdesign

Brand Experience & Management

Creative Services & Design

User Experience & Usability

Keywords

Contact

Michael Wolfframm

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