Olymp Bezner KG

Olymp: A shirt brand on the growth path

Olymp Bezner KG from Bietigheim-Bissingen has stood for uncompromising brand quality since 1951. Its portfolio includes shirts, ties and knitwear. By relaunching its online shop, the company took the opportunity to advance the implementation of its own digital strategy and far-reaching adjustments in the logistics and returns process.

The return to the Olympus

What had already been achieved by Hercules in Greek mythology has now been realised by OLYMP and communicode: the case of the Swabian shirt manufacturer concerned the realisation of its own Europe-wide B2C shop. In the past, OLYMP had outsourced its online shop as well as payment and logistics to an external service provider. In 2015, the time had come to integrate the eShop and the complete operation into the company. To realise this vision, OLYMP went in search of suitable service providers and established an in-house eCommerce department. Increased customer loyalty as well as customer acquisition and exploiting savings potential were clear corporate objectives. At the same time, the company took the chance to use a shop relaunch to drive forward the implementation its own digital strategy and profound adjustments in the logistics and returns process.

Technologically equipped for a service-oriented shopping experience

In close cooperation with the Stuttgart agency Werbewelt, who is responsible for creating the frontend, communicode designed a completely new online shop for OLYMP, which for the first time was operated fully autonomously. The interactive eCommerce platform, which is based on the SAP Hybris Accelerator, was fully integrated into the company’s system landscape. OLYMP’s declared project target was creating a consistent shopping experience for the end customer in optimal display quality: both at home on the desktop and on the move on the mobile terminal. Hence, since early 2016, www.olymp.com has been providing the fashion-conscious man with clear shopping options, style and trend Information, care tips and ideas for his new outfit.

Fullfillment par Excellence

According to the requirements of its end customer, OLYMP attached great value to achieving high degree digitised fulfilment, in particular concerning logistics and returns management. Consequently, this project was carried out in close cooperation with logistics service providers such as DHL. Due to requirements, profound adjustments to the logistics and returns process were indispensable. Regarding OLYMP’s customer service, communicode adapted SAP CX (Hybris) in such a way that the reinstalled logistics process is easy to use. In addition, the new solution allows OLYMP customers – fully digital and without attaching returns form – to enter their returns in the return's menu, to manage returns and to view their current status. In doing so, the Swabian enterprise made another important step towards a service-oriented shopping experience.

Successive development of online presence

To be able to continue the successful defence of its market leadership, the product specialist focusses on a consequent expansion of its eCommerce presence. In cooperation with the OLYMP team, communicode is continuously increasing functionalities and services, opening new markets and supporting online marketing activities towards automation. For OLYMP, direct selling in its own brand shop is the progression towards Omnichannel commerce, which enables companies to have direct contact with their customers. For OLYMP, its in-house online shop has turned digital strategy into reality.

The successful formula: Agile modus operandi with focus on the essentials

To place the project on a well-functioning basis within a narrow time frame, concept and realisation closely followed each other – without long lead time and focussed on the essentials. The visual design was developed parallel to the development of system architecture and software. It took only ten months from the start of the implementation to go-live of the new OLYMP shop on 29.02.2016. The successful formula for the short project duration was an agile modus operandi in close coordination with all participating service providers and customers: the jointly developed backlog with its epics and user stories formed the basis for a speedy and flexible implementation. Apart from that, an always open communication culture and intensive cooperation between all partners aided the speedy project progress.

Attraktives Shopdesign im Olymp-Shop

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