thumbnail_michael_wolfframm.jpg

michael_wolfframm.jpg

Director Digital Experience & Business

Vorwerk is breaking new sales ground with its online marketing platform based on SAP Hybris. 

With Twercs, Vorwerk offers a tool set in a tool box with a charging function for the do-it-yourself DIY and handicraft market, which shows off its special charm with a variety of creative kits tailored to it. With the corresponding materials and building instructions, the Vorwerk customer also gets the well-known guarantee of success in DIY. 

Just in time for the product launch, communicode provided a marketing platform based on SAP Hybris, which depicts all business processes in a digital and integrated way. With this, Vorwerk opened up a further sales channel with online trade, in addition to direct sales via parties and sales in the store. 

-     Interactive solution for e-commerce and party direct sales 
-     Mapping of the Vorwerk sales organisation 
-     Integration with SAP byDesign 

Since the go live, new functions and marketing are on the agenda, which we design together with the TWERCS team and integrate iteratively . 

thumbnail_Vorwerk.png

Vorwerk.png

Vorwerk & Co. KG

The long-established company from Wuppertal is breaking new sales channels with its online marketing platform based on SAP Hybris.

Foto mit Vorwerk Twercks Produkten auf einem Tisch

large_vorwerk-twercs-referenz-communicode-2800x1750-72.jpg

medium_vorwerk-twercs-referenz-communicode-2800x1750-72.jpg

small_vorwerk-twercs-referenz-communicode-2800x1750-72.jpg

thumbnail_vorwerk-twercs-referenz-communicode-2800x1750-72.jpg

vorwerk-twercs-referenz-communicode-2800x1750-72.jpg

### We offer:
- Monitoring and reporting
- Continuous Delivery
- Cloud Hosting
- customer service
- Service Management

Ensuring the use and operation of the e-business solution is of utmost importance to you. System architecture, user processes and the requirements of various hosting providers flow into our agile operating concept. Standardised and automated deployment processes and release management enable us to react quickly and reliably to special situations - 24/7 if desired. Together with you, we design your personal Service Management Package/SLA.

Foto mit Mann am Laptop der Musik mit Kopfhörern hört

large_Service Managment und Support.jpg

medium_Service Managment und Support.jpg

small_Service Managment und Support.jpg

thumbnail_Service Managment und Support.jpg

service-managment-und-support.jpg

Service Management & Support

Standardised and automated operating and deployment processes as well as release management 

## Consultation is a top priority for us 
 
It is at the beginning of every collaboration and is an integral part of our projects. In dialogue with you and all stakeholders, we shed light on your digital business potential and define your goals. Our consultants provide impulses for new markets and technologies. They provide strategic and economic advice on the realisation of your business ideas and translate requirements into use cases ready for development. Depending on your needs, we provide you with the appropriate format: this ranges from a management summary to a backlog for a proof of value. 



large_Business Consulting.jpg

medium_Business Consulting.jpg

small_Business Consulting.jpg

thumbnail_Business Consulting.jpg

business-consulting.jpg

business_consulting_sign.svg

- E-Business, Commerce & Omnichannel 
- Product Information Management (PIM) 
- Media Asset Management (MAM) 
- Business Transformation and Change Management

Business Consulting

Are you planning a project and have questions? Make an appointment now.

 Let's talk about it

## Software is the engine of digital transformation 
The growth of the digital economy has led to consumers becoming very familiar with digital products and services. More and more money is being spent online and companies can only achieve competitive advantage in the digital space. The combination of digital services and physical products creates unique offerings that create new value and experiences. Business models with a focus on customer satisfaction will eventually focus on digital services, as people increasingly prefer digital experiences. For this, the right technology must be used intelligently to improve internal capabilities and customer experiences in a sustainable way. 

Digital solutions, by their very nature, require a high level of automation. The rate of change and smooth start-up of a software solution define the speed with which it can operate in the market. A deep integration of usually several systems and a multitude of applications within the customer experience go hand in hand with this. We are not talking about the simple use of software - the company is rather faced with the question of how relevant information and actors can be integrated into its own processes with the help of digital channels. 

At communicode, we focus on consulting and engineering solutions for process optimisation along the entire value chain in the company as well as the development of digital services, which enrich the client's portfolio with the help of additional digital components. 




large_Digital Solution.jpg

medium_Digital Solution.jpg

small_Digital Solution.jpg

thumbnail_Digital Solution.jpg

digital-solution.jpg

digital_solution_db.svg

- System Integration and Design
- Development and Operations
- Cloud Services and Hosting
- Service Management and Support

Digital Solutions

TWERCS - the do-it-yourself world of Vorwerk 

Quality, technology, design and sustainability: these are the basic values of GROHE. Not only in the high-quality products from the world-famous sanitary fittings manufacturer, but also in the digital strategy. Quality, technology, design and sustainability: these are the basic values of GROHE. Not only in the high-quality products from the world-famous sanitary fittings manufacturer, but also in the digital strategy. System landscapes, channels and data typically grow historically - a central data pool as well as coordinated processes and responsibilities are the primary project goal that GROHE is pursuing together with communicode. 

- Data modeling using classifications, integration of SAP classifications  
- Optimization of processes for data maintenance and use  
- Implementation of SAP Hybris as a central data hub for product information  
- Connection of further source and publication systems (CELUM, WERKII, e-Spirit)  

The center of the system architecture is the Hybris PCM from the SAP Hybris Commerce Suite, which has been adapted to the requirements of GROHE’s Product Information Management (PIM). Print and web now get the product information from a data pool. 

thumbnail_Grohe-logo.svg

Grohe-logo.svg

Grohe AG

Quality, technology, design and sustainability: these are the fundamental values of GROHE. Not only in the high-quality products from the world-renowned sanitary fittings manufacturer, but also in its digital strategy. 

Frau im Badezimmerambiente mit Produkten von Grohe

large_grohe-casestudy-header-communicode-2800x1750-72.jpg

medium_grohe-casestudy-header-communicode-2800x1750-72.jpg

small_grohe-casestudy-header-communicode-2800x1750-72.jpg

thumbnail_grohe-casestudy-header-communicode-2800x1750-72.jpg

grohe-casestudy-header-communicode-2800x1750-72.jpg

## Advantages of Agile PIM

### Agile PIM Project Method & Strategy
- The world is in constant digital change - keep up with the times with your product communication
- Agile development, introduction & expansion of your PIM strategy means rapid value creation
- You push adaptive and continuously developed or optimised processes & data
- You quickly receive functioning and productive software

### State of the Art Product Communication is your Competitive Advantage
- Agile PIM is the answer to rapidly changing market and environmental variables
- Risks are recognised earlier and avoided
- Agile communication potentials are used fully and promptly

### Agile PIM project methodology & strategy
- An agile culture enriches change management processes and results in high quality product information management.
- An agile culture promotes new, more effective processes and makes them visible
- The method increases the acceptance of all participants and improves the cooperation in the long term.
- With Agile PIM you pursue your goals more consistently and achieve measurable results faster

## Successfully implement your PIM project with us - agile and transparent

Grafik Agile PIM Konzeptionsphase und Development

Agile-PIM-konzeptionsphase.svg

## Agile PIM is product information management by doing

### Accelerate processes in the company
With Agile PIM, communicode has developed a Change Management method which introduces complex data worlds and collaborative processes in manageable steps for companies. Optimisations are possible at any time and new requirements are welcome. This accelerates the process around your digital business transformation and secures your investment.

### Acting customer-centred in the market 
We reveal how Agile PIM can help you communicate faster, in a more customer-centric and multi-layered way. You become more visible in the market, increase your reach and become more attractive to your customers than the competition. Agile PIM makes it easier to conquer new markets quickly and to react adequately to changes.

### Implementing PIM projects successfully
Product Information Management is a complex topic and never linear. Our Agile PIM offer makes the topic transparent and actively promotes change management through a better understanding of the requirements of all specialist departments. This helps to successfully complete PIM projects through more acceptance and with a common goal definition in the sense of all stakeholders.

## The advantages of the agile PIM project methodology at a glance

Grafik mit Gegenüberstellung Vorteile agile PIM Implementierung

agile_pim_vorteile_1.jpg

Before starting a PIM project many questions come up, some answers can be found here. 

Questions about Agile PIM 

Grafik mit Gegenüberstellung Vorteile agiles Arbeiten

agile_pim_vorteile.jpg

Grafik mit Gegenüberstellung Return on Invest

agile_PIM_vorteile_return-on-invest.jpg

The first goal on the way to marketing automation at Stadtwerke was to deal with the data on a global level. Since no one at SWS had an overall view of the various systems, this was necessary. Now it is possible to analyse the actual state quasi playfully and measures can be taken to improve the data quality.


### Get to know us and our agile PIM project method.
With our support, we will turn you into a Product Information Management specialist that is one step ahead of your competitors.

Let's talk about it: This is the first step on the way to better communication.
For a common understanding and better results.

<a href="mailto:sales@communicode.de?subject=I would like a free Agile PIM consultation">Write to us</a>or
<a href="tel:004920184188188"> call us without obligation.</a>



Successfully implement your PIM project with us - agile and transparent

medium_PIM_1000px.jpg

small_PIM_1000px.jpg

thumbnail_PIM_1000px.jpg

time-square.jpg

PIM by doing with the Agile PIM method

Agile PIM: Accelerating processes in the company
With Agile PIM, communicode has developed a Change Management method which introduces complex data worlds and collaborative processes in manageable steps for companies. Optimizations are possible at any time and new requirements are welcome. This accelerates the process around your digital business transformation and secures your investment.



Agile PIM

## The next generation of data-driven business solutions 
The intelligent linking of processes and technology is the charm of digital platforms. They harness data and information for a better experience for different target groups such as customers, employees and partners. In interdisciplinary and agile teams, we develop individual software solutions for industry and commerce with which digital assets, product information, content and marketing can be optimally organised and played out. In doing so, we use the technologies of our partners and develop powerful, interactive platforms from them. During conception and implementation, we focus on the individual use cases of your company and your objectives. End-to-end processes with relevant business value have priority, so that your digital transformation becomes measurable quickly. The comprehensive support from consulting to development and integration into your processes takes place in close coordination with you. 


large_Digital Platforms.jpg

medium_Digital Platforms.jpg

small_Digital Platforms.jpg

thumbnail_Digital Platforms.jpg

digital-platforms.jpg

digital_platform_app.svg

- Commerce
- Product Information Management (PIM)
- Media Asset Management (MAM)
- Content Management and Portal Systems
- Marketing Automation


Digital Platforms

GROHE - product information in flux  

Turck is a globally active company which offers products and solutions for factory and process automation. communicode developed a web application for Turck for the presentation of all products and accessories for international markets. Our PowerSearch for successful finding allows faceted searches across all product characteristics. 

- Import of product information from asim® PIM into the online catalogue  
- Migration of all products and accessories with infuniq  
- Application of the Turck website layout to the web catalogue  
- Integration into the OpenText WCMS  
- Storage of application profiles for customers via PowerSearch 

communicode has successfully accompanied Turck in the further development and operation of the solution for many years.  

For more information on agile Product Information Management and the PIM solution infuniq, please visit the <a href="https://www.infuniq.com/product-information-management-loesungen" target="_blank" rel="follow">infuniq Website.</a>  

thumbnail_logo_turck.png

logo_turck.png

Hans Turck GmbH & Co. KG

communicode developed a web application for Turck for the presentation of all products and accessories for international markets. Our PowerSearch for successful finding allows a faceted search across all properties of the products. 


large_turck-referenz-header-communicode-2800x1750-72.jpg

medium_turck-referenz-header-communicode-2800x1750-72.jpg

small_turck-referenz-header-communicode-2800x1750-72.jpg

thumbnail_turck-referenz-header-communicode-2800x1750-72.jpg

turck-referenz-header-communicode-2800x1750-72.jpg


A deep integration of usually several systems and a multitude of applications within the customer experience go hand in hand with this. We are not talking about the simple use of software here - rather, the company is faced with the question of how relevant information and actors can be integrated into its own processes with the help of digital channels.

We know from experience that there is rarely one best solution for all requirements. Each system/solution has its central strengths and these must be used sensibly and integrated into the existing IT landscape. We understand innovation as a process that continuously analyses and adapts existing processes and IT systems and, if necessary, adds meaningful new digital services. The progressive networking of people with technologies and processes in B2B and B2C gives rise to digital ecosystems within the organisation and beyond - this is the essence of digital business.

Designing system architectures and digital solutions that bring short-term success and can also withstand digital progress is the claim of our software architects and consultants. What counts here is not only broad technical know-how to develop modern software and build high-performance interfaces, but also process expertise and experience in dealing with digital pipelines. In addition, everything has to be fast: performance is one of the most important success factors alongside usability when it comes to user acceptance of software.

### Our services for you:
- Analysis and evaluation
- Conception and design of system and software architecture
- Integration of existing IT systems, individual interface development
- Best-of-Breed approach instead of All-in-One

By their very nature, digital solutions require a high degree of automation to ensure that digital services interact in real time and without errors. The rate of change and smooth commissioning of a software solution define the speed with which it can operate in the market. 

Foto Frau mit mehreren Personen an einem Tisch

large_System Integration und Design.jpg

medium_System Integration und Design.jpg

small_System Integration und Design.jpg

thumbnail_System Integration und Design.jpg

system-integration-und-design.jpg

System Integration and Design

The progressive networking of people with technologies and processes in B2B and B2C gives rise to digital ecosystems within the organisation and beyond - this is the essence of digital business.

System Integration & Design

Turck presents its entire product catalog online

The foundation stone for success was laid with the founding of Martin Braun in 1931. Since then, the Martin Braun Group has defined itself through enjoyment, diversity, passion and perfection. It is precisely these qualities that make the company a leading supplier of convenience products in the professional baking sector. With more than 2,700 employees and branches in many countries, the Martin Braun Group would now like to work with communicode consulting to refine its recipe for success. 

thumbnail_communicode-referenz-logo-martin-braun-2800x1750-72.png

communicode-referenz-logo-martin-braun-2800x1750-72.png

Martin Braun KG

Welcome to the communiverse! We welcome the Martin Braun Group, leading provider of convenience products for the production of baked goods, desserts and ice cream and premium frozen products worldwide.  



large_martin-braun-communicode-referenzen-2800x1750-72.jpg

medium_martin-braun-communicode-referenzen-2800x1750-72.jpg

small_martin-braun-communicode-referenzen-2800x1750-72.jpg

thumbnail_martin-braun-communicode-referenzen-2800x1750-72.jpg

martin-braun-communicode-referenzen-2800x1750-72.jpg

Digital transformation is a matter for the boss and requires a rethink in corporate management. The company is reorganising its processes and responsibilities beyond traditional departmental boundaries: marketing, sales and IT are increasingly growing together, business units such as e-commerce and the branch business are working out the company's goals in cooperation. At the same time, complexity is increasing and requires trust in the competence of the counterpart.
For this to succeed in the long term, you need convincing communication for all stakeholders.

After all, digitalisation often causes resistance among employees who are critical of your initiatives. In order to make change tangible as an improvement at all levels, we rely on dialogue with all stakeholders in the end-to-end process.

digital-change.jpg

The discussion at eye level creates clarity and understanding for the necessity and the own advantages within your digital strategy. Enthusiastic users and clients are our claim.

### Our services for you:
- Support for your digital strategy, roadmap
- Business transformation
- change management
- new markets, internationalisation

Digitalisation is an opportunity for entrepreneurs to redesign working environments and improve their offerings. Technical innovation, digital networking and a high-performance infrastructure are the drivers for innovations that make life and work easier and more beautiful for people, strengthen your brand and increase sales. At the same time, the digital transformation offers optimisation potential along the entire value chain.

Foto Personen im Besprechungsraum mit Laptop hinter Glas

large_Business Transformation und Change Management.jpg

medium_Business Transformation und Change Management.jpg

small_Business Transformation und Change Management.jpg

thumbnail_Business Transformation und Change Management.jpg

business-tansformation-change-management.jpg

Business Transformation and Change Management

In addition to clear goals and strategies, the success factors of change processes are above all processes of communication and participation. We actively support you and realise new ideas together with you.

Consulting Business Transformation & Change Management

Automation at the appropriate point also helps to work more economically and to make digital services a well-rounded experience for customers and users. This is how digital solutions find fans on both sides. We help you to recognise digital business potential and shape it successfully - regardless of whether your goals are strategically or technically motivated.

### Our services for you:
- Consulting on digital business models and the corresponding business processes
- Discovering business potential and analysing it (opportunities and risks)
- (Further) development of the customer journey, customer experience management
- Designing the project vision and mission
- Technical concepts for UX design, processes, implementation (project), training, operation and maintenance
- Product consulting online shop, online marketing
- Discover the future, trends

For the consideration of digital markets, we span the entire information supply chain in your business environment. We develop a deep understanding of your company's DNA in order to be able to make sound recommendations. Networking and integration are fundamental success factors for digital markets today. Processes and people in the company are often still organised in a homogeneous way (silo thinking), while digital business models require interdisciplinary cooperation.

Foto Frau auf der Couch mit Laptop und Kreditkarte

large_E-Business, Commerce & Omnichannel.jpg

medium_E-Business, Commerce & Omnichannel.jpg

small_E-Business, Commerce & Omnichannel.jpg

thumbnail_E-Business, Commerce & Omnichannel.jpg

e-business-commerce-omnichannel.jpg

E-Business, Commerce & Omnichannel

We help to identify and successfully shape digital business potential.

After a detailed analysis and the recording of your budget plan, we will work with you to develop a basic digital marketing strategy that will allow you to react quickly to changes in the market and always think that important step ahead. Our consulting creates a personalised marketing concept for you, tailored to your needs situation and distributed on a sensible roadmap. Together we make innovative marketing for you and your customers. 

### Our services for your digital brand strategy 
- Web and shop analysis/web tracking strategy 
- Marketing automation, content strategies and management 
- Touchpoints along the customer journey, customer relationship management 

  

For a future-proof and customer-oriented marketing strategy, it is important to determine the current situation. How are the market and competition shaping up? Which goals and success factors (KPI) need to be defined in advance?  

Foto zwei Menschen schreiben auf eine Glaswand mit Blick zum Betrachter

large_Beratung und Entwicklung digitaler Markenstrategien.jpg

medium_Beratung und Entwicklung digitaler Markenstrategien.jpg

small_Beratung und Entwicklung digitaler Markenstrategien.jpg

thumbnail_Beratung und Entwicklung digitaler Markenstrategien.jpg

beratung-und-entwicklung-digitaler-markenstrategien.jpg

Consulting & development of digital brand strategies 

Customer-oriented marketing strategies are future-proof strategies that promise success.

Martin Braun Group

## The Stadtwerke Schwerte (SWS) Group of Companies grows further 
Stadtwerke Schwerte pursues the goal of offering its customers not only the supply of electricity, gas and heat, but also a modern and sustainable all-round supply of energy, telecommunications, leisure and drainage. High on their priority list is to provide their customers with a better overview of existing contracts, give individual and better offers from Stadtwerke Schwerte (SWS) as well as inform about current events such as disruptions or planned maintenance work in the supply area. Together with con|energy ag, consultant for the energy industry, the digital strategy of the group of companies was realigned.  

Those responsible in marketing and sales have recognized that they can only achieve their goals if they upgrade their IT landscape for targeted marketing campaigns and more automation. The Essen-based digital agency communicode AG, recently a cooperation partner of con|energy, was able to convince the municipal utilities with its full-service portfolio and its iterative, agile way of working for conception and implementation. Alongside the digital strategy, a pilot project was set up that has the greatest business value with a reasonable budget for the group of companies and could be implemented in an adequate time. 

## Starting Point: Data in Abundance 
The group of companies already offers a variety of services in B2B and B2C. Many citizens of Schwerte are customers of diverse companies of SWS. Every company manages its own, historically evolved IT landscape for its business activity with information about customers and contracts, as well as data about infrastructure and technology. Besides the data itself, there is also the knowledge of data and its structures that is spread. What data is actually there and how can they reasonably be linked? Which gas customer also has an electricity contract? Which household has a fiber optic cable, which is not used yet? These and many other questions have been difficult to deal with. In this initial situation, it was actually not possible to make marketing target-oriented and automated. In order to be able to reach our customers with relevant information and attractive offers, a holistic picture of them is a first necessity. Michaela Zorn-Koritzius | Head of Marketing, Stadtwerke Schwerte (SWS) 

Grafik Automation with consolidated data at Schwerte

large_stadtwerke-schwerte-case-study-cnt1-datenkonsolidierung-2800x1750-72.jpg

medium_stadtwerke-schwerte-case-study-cnt1-datenkonsolidierung-2800x1750-72.jpg

small_stadtwerke-schwerte-case-study-cnt1-datenkonsolidierung-2800x1750-72.jpg

thumbnail_stadtwerke-schwerte-case-study-cnt1-datenkonsolidierung-2800x1750-72.jpg

Consolidated_data_stadtwerke-schwerte-case-study.jpg

In this initial situation, it was factually impossible to design marketing in a targeted and automated way. In order to reach our customers with relevant information and attractive offers, we first need a holistic picture of them.

## Proof of Concept: consolidated data from all business areas 
Based on these findings, the communicode consultants, together with the Schwerter people, set the goals for the first project:     

- Development of a customer data management platform as middleware for the data sources 
- Link relevant data from distributed systems sensibly and sustainably 
- Compliance with the legal framework for unbundling business and the GDPR 

True to the principle to realize the greatest business value for the company as quickly as possible, 4 out of a large number of application scenarios from the B2C area were defined for a PoC. 

1. 360 degree customer profile (Golden Customer Record) 
2. Easy to Use PowerSearch in Google style with a consolidated search index 
3. Data selection & mining 
4. Incident history: current and past incidents across all systems  

What are your goals?Performance on Demand - benefit from our experience from this and other projects for your digital strategy. 

Performance on Demand - benefit from our experience from this and other projects for your digital strategy.

What are your goals?

## 3 Steps to the Golden Customer Record: 
First, the project team analyzed the essential core systems in order to consolidate the relevant information in a data model. With the infuniq framework, communicode provided the suitable platform for importing, normalizing and matching the data. 
The recipe for success: agile working method and a focus on the bare essentials. 
With agile methods and the expertise for data modeling from communicode, a quick start in the implementation was possible. For the prototype, functions with high business value were first described and accordingly prioritized during implementation. 

## Golden Customer Record 
The project was successfully implemented within 4 phases of 2 weeks each. The experts from the departments of Stadtwerke Schwerte (SWS) were part of the project team right from the start. The team planned interruptions in advance so as not to impair the daily business of the municipal utilities. Thanks to the close cooperation within the team and transparency throughout the project, the new functions and processes were quickly learned and checked for quality. The system is ready for use and the first data selections via PowerSearch were carried out together. 

Grafik Datenkonolidierung bei Stadtwerke Schwerte mit infuniq

large_stadtwerke-schwerte-golden-customer-record-en-2800x1750-72-2.jpg

medium_stadtwerke-schwerte-golden-customer-record-en-2800x1750-72-2.jpg

small_stadtwerke-schwerte-golden-customer-record-en-2800x1750-72-2.jpg

thumbnail_stadtwerke-schwerte-golden-customer-record-en-2800x1750-72-2.jpg

stadtwerke-schwerte-golden-customer-record-en.jpg

michael-ochtrop.jpg

Screenshot Transparente und nutzbare Daten für Stadwerke Schwerte 

stadtwerke-schwerte-case-study-gallery-2-2800x1750-72.jpg

stadtwerke-schwerte-case-study-gallery-1-2800x1750-72.jpg

## Available data with high enterprise value 
An important milestone for marketing and sales has been reached. The new infuniq CDM platform opens up both business opportunities and savings potential for municipal utilities. The task now is to consolidate data selections and continue data mining. The real business value lies in the consolidation of this data and is realized when a marketing automation tool is implemented. 


thumbnail_stadtwerke-schwerte-logo-2800x1750-72.png

stadtwerke-schwerte-logo-2800x1750-72.png

Stadtwerke Schwerte GmbH

Today, Stadtwerke Schwerte, founded 1868 as a gasworks, is a modern supplier that is responsible and passionate about shaping modern city life in Schwerte. The social, economic and ecological needs of the region are their top priority so that the citizens feel comfortable in their city. Internet, telephony and cable TV have also been offered via the Elementmedia subsidiary since 2011. In addition, the Schwerte public baths and city drainage service also belong to the group of companies. 

Download the case study of Stadtwerke Schwerte onto your computer (1MB)

Case Study Stadtwerke Schwerte englisch als PDF

Referenzen_Stadtwerke_Schwerte_2020_EN.pdf

download PDF

large_stadtwerke-schwerte-casestudy-communicode-header-2800x1750-72.jpg

medium_stadtwerke-schwerte-casestudy-communicode-header-2800x1750-72.jpg

small_stadtwerke-schwerte-casestudy-communicode-header-2800x1750-72.jpg

thumbnail_stadtwerke-schwerte-casestudy-communicode-header-2800x1750-72.jpg

stadtwerke-schwerte-casestudy-communicode-header-2800x1750-72.jpg

Terms such as "consumer focus", "customer journey" or "customer centricity" are on everyone's lips, but insights into the customer are usually fragmented and require a great deal of manual effort to consolidate and use. Marketing actions can therefore only be realised with a time delay and not really on an individual basis. With appropriate marketing solutions, customers can be addressed in a personalised way based on past, present and future expected behaviour in real time. Your marketing team thus has the opportunity to view your customers from a 360° perspective and to derive targeted, relevant and current marketing actions from this. 

The following tools are available in an end-to-end process: 

## Instruments in the end-to-end process 
### Relevant content at all touchpoints 





Grafik Overview Predictive Marketing Automation mit SAP

marketing-suite_automation-predictive_Eng.png

#### Marketing Data Management 
- Creation of a 360° perspective on people in real time - online and offline 
- Continuous enrichment of existing profile information from internal and external sources 
- Prediction of future (buying) behaviour 

### Segmentation and Target Groups 
- Performant segmentation according to own criteria on a Big Data basis in real time 
- Aggregation of data to KPI's, totals, scores in real time 
- Analysis of geographical, demographic or other data in real time to identify value creation potentials 
- Creation and optimisation of target groups with the help of predictive analytics - 

### Content Creation and Playout 
- Templates for e-mail, SMS, landing pages, etc. adapted to your target groups 
- Personalisation with individual address on the basis of customer interactions and integration of the content into the commerce shop 

### Campaign Management and Automation  
- Creation of multi-phase or multi-channel campaigns time- or event-based execution of campaigns  
- Automatic execution of follow-up actions 

### Recommendations 
- Creation of context-relevant recommendations and personalised presentation in the shop and other channels 
- Increase of conversion rate through user-relevant cross- & upselling offers 

### Marketing Planning, Management and Controlling 
- Top-down planning and budget allocation 
- Bottom-up budget allocation to individual campaigns 
- Real-time campaign performance analysis 
- Balanced Score Card and KPI monitor for target-performance comparison 

## Intelligent Forecasting Models 
All these components work independently of the shop system you use and are available both on-premise and in the cloud. 

### Overview Personalised data utilisation from a wide range of sources 

marketing_personalisiert_automation-1920x455_Eng.png

Successful e-commerce is closely linked to targeted digital marketing. Its strength is the ability to address customers individually. No one knows your customers as well as you do, and this advantage must be exploited. This is a challenge that we meet with integrated solutions. Using innovative tools and systems, campaigns can be targeted and controlled to ensure the sustainable success of your marketing. 

Consulting Technical Implementation Marketing Automation 

Communicate with your customers across channels in real time and create lasting customer loyalty with individual shopping experiences.

Vorwerk & Co. KG

The digital kitchen with Vorwerk

Keywords

Contact

Michael Wolfframm

Other Projects

TWERCS - the do-it-yourself world of Vorwerk

GROHE - product information in flux

Turck presents its entire product catalog online