Platform Strategy

Experience is at the heart of content, processes and technology

E-commerce – more than just an online shop

The sales channel eCommerce undoubtedly has great potential. Last year, German online sales alone increased by 12.5%. Ideal conditions for developing new markets abroad.
Whether B2C or B2B – use your shop to sharpen your brand by communicating valuable information on products, how they are manufactured as well as on services in connection with purchase and use. Convincing shopping experiences strengthen customer loyalty and increase your sales. As an eBusiness service provider from the very start, you benefit from our knowledge of digital markets, user experience und technology.

Web content with system – are WCMS systems still necessary?

Whether business content, marketing content, or a hybrid of both. Whatever strategy applies, a Content Management System allows you to present your brand in a customer-oriented and market-specific manner. It enables the collaborative creation of content at a central point, thereby promoting uniform brand communication.
The simple integration of complex data, rich media and dynamic contents assists the editor and reduces the time required for publishing online offers, product launches and marketing campaigns in all markets and languages. As a communication hub, WCMS systems help to turn contents and data from different sources into compelling experiences and to display them efficiently on the various digital channels. Based on our competency from 16 years of project know-how we advise you which strategy perfectly matches your requirements!

PDM – digital corporate values in key position

To be in control of information on products, markets and customers is an art. Your customer has made his or her purchase decision to 60 % already when searching the internet. Based on relevant product information and market-specific features such as prices, delivery times and additional service, you are able to positively influence this decision.
We know how to develop concepts for all processes and data models relating to collaboration and upgrading product data in omni-channel business. This is the foundation for successfully finding the required information. However, if your objective is digital processes and their automation, we will sooner or later also talk technology. What has previously been more or less purely an IT project has a special charm for marketing today.

The high school of brand communication: cross and omni-channel

A uniform, positive brand experience is both key component and crucial success factor in cross-channel and even more in omni-channel commerce. Besides a successful sale, in particular experiences, which your customers make at touchpoints with your brand and your products, are key. Prime examples are Click & Collect scenarios or the integration of social media and instant messaging services.
To make this possible, your systems for the various channels must access a joint database (customer data, product information, stock levels). Displaying offers in real-time is the final expansion stage of omni-channel communication and enables you to create lively interaction with your customers.

[en] Ansprechpartner Michael Wolfframm
Let’s talk about it!

Your personal contact is:
Michael Wolfframm | Director Digital Experience & Business
+49 201 841881113
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Michael Wolfframm at XING