Strategy Summit B2B E-Commerce & E-Business: Professional Exchange in Berlin

On 17th and 18th November, the "Strategy Summit B2B E-Commerce & E-Business" of project networks will take place in Berlin and will once again provide an appropriate stage for networking as well as for gaining professional information. This time, the event will particularly focus on digital transformation. communicode AG will be involved as a partner at the strategy summit and, together with Michael Wolfframm, will take part in the panel discussion on the topic of holistic process optimization in digital business and contribute its own expertise.

The digitalization push brought by Pandemic 2020 has measurably increased the challenges for digital sales channels and digital business strategies in the B2B sector. A more dynamic market and changing purchasing behavior are creating a certain pressure to adapt across many industries, and this pressure must be met. For sustained digital growth, it is increasingly necessary to optimize and, if necessary, expand one's own sales strategies and channels.

Breaking up monoliths with the right approach

In the past two years, accelerated digitization in companies has led to complex, internal process structures on numerous levels. New business models and strategic realignments not infrequently brought with them monolithic B2B structures that are often difficult to keep track of. These structures are a useful "lever" to optimize one's own digital transformation. communicode AG's main focus is to break down this complexity of monoliths and to show a clear path towards simpler business processes. In this context, the reduction to the essentials in digital process structures holds the actual advantage of being able to build on a digitalized business in an agile and orderly manner. communicode AG will demonstrate its comprehensive understanding of intelligently linked business processes, from consulting to implementation in ongoing operations. At the strategy summit, the consultants of the full service agency will be available to all interested parties as contact persons in order to specifically discuss their individual challenges of digital transformation.

Panel discussion: "Why a target picture & a holistic approach are essential for your own digital business".

The panel discussion at the event will focus primarily on internal company processes, customer centricity and target images. Above all, the importance of these aspects will be in the foreground. Michael Wolfframm from communicode AG will bring his own experience and expertise on the topic to the discussion and contribute content-related impulses on the value of customer centricity in the digital environment.

In addition to the lectures and the panel discussion, the Strategy Summit offers the ideal framework conditions for all those present to get into conversation with each other. This will bring together service seekers and service providers as well as like-minded peers who can exchange views on the latest developments.