project networks: communicode promotes service optimization in B2B commerce

Specialist conference back in attendance for the first time in two years
Essen, April 13, 2022

On May 11th and 12th, the Strategy Summit B2B Marketing & E-Commerce will take place in Berlin. At the specialist conference, experts from e-business come together to gain knowledge together. Here partners, customers and interested parties can experience professional exchange and new business contacts face to face. The full-service digital agency communicode from Essen is actively involved in shaping the supporting program of the conference and is available to the participants as a contact with its expertise in digital transformation.

Event with professional added value

The annual strategy summit is an integral part of communicode AG's calendar. It offers all participants a welcome platform for networking and the exchange of knowledge at eye level. In addition to current trends in B2B commerce, the participants repeatedly present their concepts for success and interesting business cases, with which they enrich the professionalism of the conference. A look at different systems and complex B2B scenarios enables everyone involved to use the synergy effect of the event and to build it up at the same time. communicode also attaches great importance to the meaningful linking of processes for the sustainable gain in knowledge and successful action of their customers on the market. The employees of the full-service digital agency are all the more pleased to be able to contribute their own expertise in front of a live audience. This also includes removing rigid silo systems and discussing new concepts for success together with decision-makers, service providers and technology providers.

From a pure B2B online shop to a holistic service platform

In e-commerce, whether in B2C or B2B, selling your own goods is the obvious primary goal. However, to achieve it, there is more than one solution. Sustainable customer loyalty to increase sales does not only work through the sales price, but requires a holistic approach to the value chain and customer journey. A comprehensive service platform can, for example, speed up processes, individualize product presentation and prices, offer e-learning, provide after-sales services and make all relevant assets available around the clock. With these and other measures, a unique customer experience can be achieved, with which the acquisition of new customers and their long-term loyalty to the B2B shop are successful.

As part of an expert presentation at the strategy summit, communicode AG will provide valuable insights into the diverse factors that contribute to a successful service platform. Using a practical example, communicodes Michael Wollfframm provides concrete questions and measurable results. In doing so, communicode draws on around 20 years of project experience and an understanding of customer processes as well as its knowledge of the "big picture". Focused on the business value and the individual objectives of a B2B online shop, the lecture looks at technical solutions and process connections that also make customer projects successful. communicode is available to all participants of the specialist conference for the optimization of the customer experience and e-commerce topics as a discussion partner and is happy to discuss the challenges of individual business cases in a confidential setting.