communicode AG realizes brand online store for fashion label OLYMP

OLYMP Bezner KG from Bietigheim-Bissingen near Stuttgart now offers its interested end customers the entire product range of high-quality menswear in the new and for the first time completely self-operated online store https://www.OLYMP.com.

In addition to the main distribution via international clothing retailers and the nationwide OLYMP monobrand stores, OLYMP Bezner KG has also been presenting its comprehensive range of shirts, polos, ties and knitwear via the first in-house online store since March 01, 2016. The visual design by Werbewelt AG from Stuttgart, paired with the platform solution by communicode AG from Essen, offers OLYMP customers a consistent shopping experience in optimal display quality, both on any home desktop as well as mobile devices.

At https://www.OLYMP.com fashion-conscious men will find clear shopping options, style and trend information, care tips and advice for their new outfits. Direct sales in the company's own brand store is the logical development of OLYMP in the direction of omnichannel commerce and enables the "direct line" to the customer through extensive shopping, service and product experiences.

The OLYMP online store was developed on the basis of the Hybris e-commerce solution from SAP and is currently available with approx. 1500 products in 4 languages and search engine optimized for 6 countries. In addition to the transactional processes for ordering and payment, the entire fulfillment, including returns management, was mapped in the store frontend. After the successful go live, the continuous expansion of the Hybris e-commerce platform for OLYMP is now on the agenda, in which further functions and interfaces are planned to expand the business model. In addition, the existing corporate site will be adapted to the look of the new online store and seamlessly integrated into the system.

"During the implementation of the project, agile working methods were very helpful, as the development of the visual design took place in parallel with the development of the system architecture and software. Furthermore, partners for third party systems such as logistics, payment or performance marketing were involved and had to be coordinated", says Jan Ruske, Solution Architect and Product Owner at communicode AG. "At this point we would like to thank all service providers involved and of course the entire OLYMP team for the cooperative and exciting collaboration over the past year".