Meet communicode at the K5 Future Retail Conference 2026
Ready for the next stage of evolution in commerce?
AI is here. Agents are coming. The question is no longer if – but how well prepared you are.
At K5, we’ll be demonstrating at our joint booth with CELUM how companies are taking the next step: From isolated AI initiatives to true agentic readiness.
- 6/23/2026 - 6/24/2026
- 8:00 AM – 4:00 PM
- Estrel Hotel Berlin
- Congress Center, Sonnenallee 225, 12057 Berlin
What does "Agentic Readiness" mean?
Many companies are currently launching AI projects. Many of them get stuck.
Why? Because true transformation requires more than just tools.
Agentic Readiness means: Positioning your company so that autonomous systems can operate effectively, securely, and at scale.
1. Data Readiness
Without clean data, agents won’t work.
- Structured, context-rich content
- Machine-readable data models
- Consistent maintenance and governance
Together with CELUM, we’ll show how modern DAM becomes the central foundation for AI-driven commerce.
2. Organizational Readiness
Technology rarely fails – organizations often do.
- Clear governance structures
- Well-planned change management
- New roles and processes for AI & automation
We help you sustainably embed agentic processes within your organization.
3. Technological Readiness
**The right architecture determines scalability.
- AI technologies integrated effectively
- Cloud-native & MACH architectures
- Seamless system landscapes
communicode ensures that your technology not only works – but is future-proof.
Why you should visit us at K5
We don’t just talk about AI – we help businesses get ready for it.
At the communicode & CELUM partner booth, you’ll experience:
- Concrete approaches instead of buzzwords
- Practical use cases from commerce and content
- Clear answers to your specific challenges
Relevant for e-commerce, digital, and marketing decision-makers.
Our Promise
We take away the uncertainty – and show you a clear path forward.
Agentic Commerce isn’t just a fad. But without proper preparation, that’s exactly what it will remain.
Get agentic-ready.
Meet us at K5
Are you planning to visit K5? Schedule a one-on-one meeting now, or just stop by our booth (hall 1 booth 15). See you in Berlin.
For more information and tickets for K5, click here: K5 Future Retail Conference Berlin 2026
More information about our partner Celum at K5: Meet Celum at K5 Conference 2026
Michael Ochtrop, communicode GmbH
Michael is a co-founder of communicode and has been supporting companies in the areas of information management and system evaluation for over 20 years. To this end, he develops technical and procedural concepts for the implementation of software solutions within organizations. With over 20 years of experience, he is familiar with nearly every scenario in the context of data management. His goal in client projects is to turn all stakeholders into committed users, thereby making the company more successful. After all, software only leads to improvements when combined with people and processes
Mischa Wolfframm, communicode GmbH
Mischa helps companies streamline their commerce and process landscapes in a digital and efficient manner. His focus is on scalable solutions that significantly improve sales, logistics, and fulfillment processes. Previously, Mischa gained international experience, including at Triumph in Japan. When he’s not working on digital process chains, he speaks about B2B commerce strategies, automation, and pragmatic solutions that really work in everyday business.
Bastian Busche, communicode GmbH
Bastian has many years of experience in MAM/DAM and content management systems. He helps companies develop digital content strategies and shares practical expertise – in a clear, application-oriented, and concise manner.
Alexandra Vetrovsky-Brychta, Celum GmbH
Alexandra is responsible for CELUM’s expansion and growth. Previously, she served as Business Director at onlyfy by XING, where she was in charge of the Select&Manage solution unit of the talent acquisition platform onlyfy. Alexandra brings extensive expertise in SaaS business models and their successful development and marketing. Holistic go-to-market strategies and data-driven scaling were also central to this top executive’s work in her previous leadership roles at Forum Verlag, Herold, Purpur Media, and Bisnode/Dun & Bradstreet...Alexandra has also been volunteering in the data-driven communications industry for many years, and has served as president of the Austrian Direct Marketing Association since March 2021. After all, data is the foundation of digital solutions, and digitalization is the driving force behind our daily work.
Stefanie Kehrer, Celum GmbH
As Partner Acquisition & Enablement Manager, Stefanie is responsible for expanding the CELUM partner ecosystem and collaborating with existing and new partners. With nearly 10 years of experience working with sales and service partners, gained through her roles as Channel and Partner Business Manager at international IT security companies, she uses this expertise to provide targeted support to partners as they expand their CELUM-related portfolios. Under the motto “A Head Start Through Knowledge,” Stefanie places particular emphasis on open and proactive communication, ensuring that partners are kept fully informed and up to date at all times.