DMEXCO 2023: communicode as exhibitor at the World of Agencies
- 7:00: – 4:00:
- Koelnmesse GmbH
- Messeplatz 1, 50679 Köln
On September 20th and 21st, 2023, DMEXCO will finally take place again at the Cologne Exhibition Center and as an experienced service provider for successful B2B business, we are very pleased to be able to be back at Agencies as exhibitors and contacts in the world. The communicode AG is represented in hall 8.1 at stand WA-303 at DMEXCO.
Our experts are on site this year and are talking to interested decision-makers from all sectors about their individual project goals. In addition, we will give a lecture as part of a BVDW guided tour and talk about the optimal customer journey in B2B business.
Product communication and effective lead generation in B2B
As experts in successful product communication, we know how important efficient Product Information Management (PIM) is. The combination with Product Experience Management (PXM) is crucial for a modern PIM system. This gives you a flexible and scalable system that can be seamlessly integrated into existing systems and processes. The use of many different services instead of a rigid monolith enables you to set up an expandable infrastructure that contributes to business goals across departments and eliminates unnecessary complexities. In the World of Agencies, we are happy to be your contact if you would like to take a closer look at your goals for successful product communication.
Guided Tour lecture: The successful customer journey in B2B
The requirements for the customer journey in B2B and B2C business differ in many ways. In B2B, the buying process itself is much more complex and requires additional coordination and verification by the decision-makers, who do not always carry out the buying process themselves. This results in a significantly longer sales cycle, which companies can successfully shape through efficient product communication and a deep understanding of B2B customer needs. In this way, you not only generate promising leads, but also create an excellent basis for long-term and trusting customer relationships. We are pleased to be able to give a lecture on this topic as part of a guided tour of the BVDW and to exchange ideas with you afterwards.
Meet us at DMEXCO in September and talk to us about your upcoming project. Together we will find the best solution for your project.