2. SAP CX Focus Day

At the SAP CX Focus Day, partners and service providers from the SAP environment will once again come together virtually and share their expertise on the topics of e-commerce and customer experience. As experts in both topics, we are of course very pleased to be there again this year and to exchange ideas with the other partners.

## Our expert talk: How to win back dead leads and how Emarsys can help with this

In any business, it is crucial to win leads and turn them into happy customers. To succeed in this endeavor, we rely on various measures along the value chain and an optimized customer experience. However, if contact with these leads is broken off some time ago, for whatever reason, this is simply a loss of revenue. Winning back and retaining these so-called "dead" leads through personalized addressing is a particularly appealing topic for us, and one that we are happy to talk about at the SAP CX Focus Day.

In our expert presentation in cooperation with SAP, we will show how it is possible to reactivate and even retain leads that were thought to be lost with the help of SAP Emarsys Customer Engagement. In this way, with the right measures and a personalized customer approach, unused sales potential can be converted into real capital.

Our presentation, which we will hold together with Philipp Do Castelo Correia from SAP, can be followed virtually by all participants on October 28 from 10:15 a.m. and they can already look forward to exciting insights and tips for their own business.