Shopify International Limited
Shopify – Commerce for B2B and B2C on a single platform
Shopify impresses in both B2B and B2C e-commerce with its open architecture, high flexibility, and short time to market.
Manufacturers can combine wholesale and D2C in one system and create customized commerce experiences that can be rolled out quickly and operated securely. Shopify Plus scores particularly well in the B2B environment with features for structured company accounts, individual catalogs and prices, and a customizable checkout for efficient processes and measurable conversion effects.
B2B Benefits with Shopify Plus
Shopify Plus is specifically designed to meet the complex requirements of wholesale and B2B scenarios. Companies can use company profiles to manage multiple buyers and locations within a single customer account, allowing them to map even complex organizational structures. In addition, individual price lists and catalogs can be stored to provide customized offers for different customer groups. Features such as payment terms and quantity and packaging rules ensure smooth ordering processes that meet the expectations of professional buyers. Furthermore, self-service portals and bulk ordering enable efficient order processing without losing personal contact. The result: optimized processes and a shopping experience that inspires business customers.
Commerce Excellence for Brands and Retailers
Shopify has its roots in B2C commerce and therefore offers numerous strengths that are also indispensable for B2B today. The platform enables a fast time-to-market, so that new stores, campaigns, or product lines can go live in no time. With integrated payment via Shopify Payments, transactions are particularly easy and secure for customers. At the same time, Shopify offers headless options for designing custom front ends to create unique brand experiences. Thanks to its omnichannel capability, sales channels such as social commerce, marketplaces, and brick-and-mortar POS can be seamlessly connected. This combination ensures a consistent, modern shopping experience for both end customers and business customers.
Innovation and Scalability
Shopify continuously invests in new features such as checkout extensibility, B2B APIs, and AI. Thanks to its SaaS architecture, businesses benefit immediately from innovations—without additional upgrade projects. The extensive app ecosystem also enables rapid extensions and integrations.
Shopify and communicode: Working Together for the Optimal Customer Experience
The best customer experience is created independently of channels and devices – through robust processes, clean data, and a UI that simplifies complex B2B requirements.
As a Shopify Partner, communicode supports companies from strategy to UX/UI design and implementation to operations & support.
In a best-of-breed approach, we combine Shopify Plus with PIM/DAM, ERP, and logistics in complex B2B projects. This ensures that product, price, and availability information is displayed consistently, sales teams are relieved of some of their workload, and buyers are guided intuitively and purposefully to the point of purchase.
