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Published 1/29/2026
From PLM to PIM: How product information can be optimally utilized along the digital value chainMany B2B companies sit on a treasure trove of data that has been accumulated over years of product lifecycle management (PLM), yet this data never fully reaches sales, marketing, or e-commerce. While development departments maintain highly accurate technical product information, this data is often missing in product information management (PIM) precisely where it is needed. This leads to media breaks, redundancies, and delays along the entire digital value chain.
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