Livewebinar with ATAMYA

AI Search and AI Agents are already transforming the way information is found, evaluated, and used. At the same time, many companies are struggling with incomplete product data, manual processes, and a lack of standards across systems and channels.

In this joint webinar hosted by communicode and ATAMYA, we’ll use a live showcase to demonstrate why structured product data is becoming the critical foundation for future visibility and how companies can efficiently achieve this goal with the help of AI Agents.

This isn’t a future scenario. The transformation is already underway.

The requirements for product data are changing. What was previously sufficient for search engines and digital channels is increasingly reaching its limits when it comes to AI-powered search and recommendation systems.

Many companies are familiar with these challenges:

• Product information is stored in different systems
• Attributes are incomplete or maintained inconsistently
• Content is updated manually across multiple channels
• Media and product data are not properly linked
• new requirements from AI systems clash with legacy data structures

The result: high maintenance costs, inconsistent product experiences, and a lack of visibility in new AI-based search environments.

In this webinar, we’ll show how structured product data, PIM, and DAM together lay the foundation for future-proof product experience management.

What to expect

From data chaos to structured product information

Using a real-world example, we’ll demonstrate how manually maintained information – such as that from a CMS – can be transformed into a robust data model, and what role PIM and DAM play in this process.

Live demo with ATAMYA

Experience firsthand how:

• product data is structured and enriched
• it is transferred into a sustainable data model
• related assets are automatically added to the product data
• the foundation for future AI applications is laid

Understanding AI, PIM, and PXM

We’ll show why PIM systems will remain indispensable in the future and how AI agents can help build and maintain data models more efficiently.

Three takeaways

• A clear understanding of why structured data forms the foundation for AI-powered visibility.
• Concrete insights into how AI can support the structuring and maintenance of product data.
• A practical readiness check for data, organization, and technology.

Who is this webinar for?

This webinar is aimed at:

• CEOs and decision-makers in the areas of digital transformation, e-commerce, and product management
• Those responsible for PIM, PXM, and product data
• Professionals in e-commerce, marketing, DAM, and web development
• Companies that want to future-proof their data infrastructure for AI applications and new digital channels

September 17, 2026 | 10:00 a.m. to 11:00 a.m. | Free

Learn how structured product data becomes the foundation for future visibility, efficient processes, and successful AI applications.

👉 Reserve your spot now for the webinar with communicode and ATAMYA.