ThinkChange 2025: From PIM to PXM

Our ThinkChange Event is all about Product Experience Management (PXM) – the key to success for companies that want their products and services to stand out from the crowd. Together with ATAMYA, we cordially invite you to an informative and interactive afternoon.

You will learn

How PIM becomes PXM and why high-quality product data is crucial. How data creates customer experiences using real-world examples. How AI and automation accelerate your content processes. How to start your own PXM in an interactive workshop with our experts.

Why you should participate in this event

✔ Meet experts from PIM consulting, PIM development, UX, and business strategy

✔ Get concrete ideas for your content and data strategy

✔ Benefit from best practices and interactive workshops

✔ Take advantage of the opportunity for personal exchange—at no cost

Agenda

1:00 p.m. – Arrival and introductions with light refreshments

1:30 p.m. – Welcome, Kerstin Wilke, communicode

1:45 p.m. – Keynote speech: PXM – Buzzword bingo or business booster? Michael Ochtrop, communicode

2:15 p.m. – Best practice – From data to dialogue: PXM in action, Experts, communicode

2:50 p.m. – Presentation of the Content Experience Workshop

3:00 p.m. – Coffee break

3:30 p.m. – Content Experience Workshop: Two steps to your own PXM, David Klein, ATAMYA, Stephanie Ebbert, communicode

From 5:00 p.m. – Summary, closing with an after-work beer

From Buzzword to Business Value: What Exactly Is It All About?

PXM – Buzzword Bingo or Business Booster? – Michael Ochtrop shows why PXM is far more than just a buzzword: He explains how well-designed PXM works, how to recognize when it is missing, and how you can create compelling product content with a clear strategy.

From data to dialogue: PXM in action – We use concrete examples (including Kuhfuss) to show how product data can be turned into compelling customer experiences, with insights into analysis processes, optimization, and target group strategies.

Two steps to your own PXM – In our hands-on workshop, you will develop your own PXM: from customer journey to content matrix to AI-supported workflows for automated content creation – with practical examples and your ideas.

For whom is this event designed?

This event is aimed at e-commerce, marketing, IT, and product managers at medium-sized B2B companies who face the daily challenge of transforming complex product data into compelling customer experiences.

Discover how PXM can become a key discipline for your digital future. Together. Interactive. Inspiring.