conference
ThinkChange 2025: From PIM to PXM
- -
- 12:00 PM – 6:00 PM
- communicode
- Wittekindstr. 1a, 45131 Essen
Our ThinkChange Event is all about Product Experience Management (PXM) – the key to success for companies that want their products and services to stand out from the crowd. Together with ATAMYA, we cordially invite you to an informative and interactive afternoon.
You will learn
How PIM becomes PXM and why high-quality product data is crucial. How data creates customer experiences using real-world examples. How AI and automation accelerate your content processes. How to start your own PXM in an interactive workshop with our experts.
Why you should participate in this event
✔ Meet experts from PIM consulting, PIM development, UX, and business strategy
✔ Get concrete ideas for your content and data strategy
✔ Benefit from best practices and interactive workshops
✔ Take advantage of the opportunity for personal exchange – at no cost
Agenda
1:00 p.m. – Arrival and introductions with light refreshments
1:30 p.m. – Welcome, Kerstin Wilke, communicode
1:45 p.m. – Keynote speech: PXM – Buzzword bingo or business booster? Michael Ochtrop, communicode
2:15 p.m. – Best practice – PXM in use by customers – From data to dialogue: Best practice Kuhfuss and Lindemann
2:50 p.m. – Presentation of the Content Experience Workshop
3:00 p.m. – Coffee break
3:30 p.m. – Content Experience Workshop: Two steps to your own PXM, David Klein, ATAMYA, Stephanie Ebbert, communicode
From 5:00 p.m. – Summary, closing with an after-work beer
From Buzzword to Business Value: What Exactly Is It All About?
PXM – Buzzword Bingo or Business Booster? – Michael Ochtrop shows why PXM is far more than just a buzzword: He explains how well-designed PXM works, how to recognize when it is missing, and how you can create compelling product content with a clear strategy.
From data to dialogue: PXM in action – We use concrete examples (including Kuhfuss) to show how product data can be turned into compelling customer experiences, with insights into analysis processes, optimization, and target group strategies.
Two steps to your own PXM – In our hands-on workshop, you will develop your own PXM: from customer journey to content matrix to AI-supported workflows for automated content creation – with practical examples and your ideas.
For whom is this event designed?
This event is aimed at e-commerce, marketing, IT, and product managers at medium-sized B2B companies who face the daily challenge of transforming complex product data into compelling customer experiences.
Discover how PXM can become a key discipline for your digital future. Together. Interactive. Inspiring.
Michael Ochtrop
communicode AG
As co-founder of communicode, Michael Ochtrop has focused in particular on strategies for information management and system evaluation. To this end, he develops technical and procedural concepts for the introduction of software solutions in organizations. With over 20 years of experience, he is familiar with almost every scenario in the context of data management. His aim in customer projects is to turn all those involved into convinced users and thus make the company more successful. After all, software only leads to improvements in conjunction with people and processes.
Stephanie Ebbert
communicode
Stephanie is an experienced UX designer at communicode. She develops and optimizes digital products such as websites, stores and apps for demanding B2B and B2C customers. For her, more than just “beautiful design” counts - real user experiences are created through user testing, interviews and psychology. Because nothing convinces better than happy users and successful stores!
David Klein
ATAMYA
David Klein is a senior consultant at ATAMYA. He has been helping companies tackle the challenges surrounding their product data processes for several years now, with the aim of creating the perfect customer journey. Companies in every industry rely on his many years of experience and expertise in consulting and implementing PIM projects.