This year's motto is: connect to Act. It's all about "networking" and our speakers highlighted different aspects of the same phenomenon.

Red Dot Design Museum

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Das diesjährige Motto lautet: connect to Act. Es dreht sich dabei alles um „Vernetzung“ und unsere Referenten beleuchteten verschiedene Aspekte desselben Phänomens.

ThinkChange 2017

Profile picture Michael Ochtrop from communicode AG

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Michael Ochtrop

Companies today invest enormous budgets in e-commerce platforms, campaigns, marketplace integrations, and social media strategies. And yet, customers frequently experience inconsistent brand presentations: product images differ depending on the channel, PDFs are outdated, social media uses different assets than the webshop, international markets work with their own versions of assets, and marketing teams waste time on manual reconciliation.

A large robotic arm stands in a modern, wood-paneled library and pulls a green book from a shelf. Surrounding the arm are numerous floor-to-ceiling bookshelves, a table with an open book and a globe, and a small staircase leading to a higher level.

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DAM + AI: Intelligent Asset Management Strategies for Omnichannel Excellence

In many companies, **Digital Asset Management (DAM)** is still viewed as an operational solution: a better image database, a structured media pool, an efficiency lever for marketing. This perspective is understandable, but it falls short.

Six people wearing safety vests and protective helmets are standing together on a construction site, talking to each other. In the background, large concrete surfaces, numerous green installation pipes, and construction materials can be seen.

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DAM is not a tool. It is an architectural decision.

Many medium-sized businesses need a **Digital Asset Management (DAM) system**, but lack the time and resources for lengthy selection processes. At the same time, the decision needs to be robust, transparent, and future-proof.

  
It is precisely for this context that we at communicode have developed a rapid DAM selection process for medium-sized businesses. This compact, structured approach, delivered through **two focused workshops**, leads to a well-founded **DAM recommendation** that is tailored to the company and can be implemented quickly.

Illustration of two orderly stacks of semicircular shapes connected by white lines. The structure on the left represents the initial situation, while the one on the right shows an optimized, standardized version. A green check mark indicates that the data has been successfully matched. The graphic symbolizes structured data processes, quality control, and harmonized system architecture.

ThinkChange 2017

You might also be interested in…

DAM + AI: Intelligent Asset Management Strategies for Omnichannel Excellence

DAM is not a tool. It is an architectural decision.

The fast DAM selection process: Two workshops for a well-founded decision