SAP CX Focus Day

The online event will focus on the Customer Experience as an overall construct and will decode it together with the attending partners. Participants will be presented with a broad spectrum of expertise and inspiring content, with which the Customer Experience in the online store can be taken to the next level. communicode will also enrich the program with its own presentation on the Marketing and Commerce Cloud.

Customer Experience and psychology
In order to understand how the Customer Experience can positively contribute to a purchase decision, it is worth taking a look at psychology. Within the scope of their presentation at the SAP CX Focus Day, communicode AG will show how the Customer Experience is not only optimized with the help of three psychological principles, but how the store operator can actively contribute to achieving more customer loyalty and achieving the desired purchase decision more quickly.

In addition to the lecture, communicode's consultants will be personally available to all interested participants with their expertise and will be happy to answer questions. The virtual framework of the event offers visitors the opportunity to establish direct contact with the service providers present.