communicode is looking for seven committed young talents as IT specialists for application development and system integration.

communicode

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communicode sucht sieben engagierte Nachwuchstalente als Fachinformatiker*in für Anwendungsentwicklung und Systemintegration.

communicode Azubi-Speed-Dating 2023

communicode trainee speed dating 2023

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Mischa Wolfframm

**Hybrid sales in B2B** will once again be the focus of many companies in 2026. Most know that they need to integrate **digital sales channels** with **personal sales**. However, the real challenge and work begins after that, especially when **budget, time, and human resources** are scarce.

A [survey by ECC Cologne](https://www.ifhkoeln.de/produkt/b2best-barometer/?attribute_pa_variantname=vol-16-2024-plattformen-digitalisierung-des-aussendienstes) illustrates this dilemma: **84%** of companies consider the **digitization of their field service** to be a high priority, but only **33%** of these companies say they are already very far along in the process.

Two smartphones shake hands, with check marks and documents symbolizing digital consent or contract conclusion.

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2026 – New year, familiar trends!? Hybrid sales in B2B

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Philipp Reichardt

Many B2B companies sit on a treasure trove of data that has been accumulated over years of **product lifecycle management (PLM)**, yet this data never fully reaches sales, marketing, or e-commerce. While development departments maintain highly accurate technical product information, this data is often missing in **product information management (PIM)** precisely where it is needed. This leads to media breaks, redundancies, and delays along the entire **digital value chain**.

Illustration of data flow from the PLM to the PIM system: on the left, a PLM circle with tables and a tool icon; on the right, a PIM circle with a product data sheet. An arrow connects the two, with symbols for processes, production, and online output in between.

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From PLM to PIM: How product information can be optimally utilized along the digital value chain

B2B companies have been under increasing pressure, and not just since the increased use of artificial intelligence (AI) in everyday business life. Business customers expect consistently available information, individual prices, and smooth ordering processes at all times – regardless of whether they purchase through the sales force, the online store, or integrated interfaces.

Illustration of a laptop with several robotic arms hovering above it, placing symbols and content—including chat bubbles, a heart, a profile picture, a clock, and a search icon. The image visualizes automated digital processes and AI-powered content creation.

communicode trainee speed dating 2023

2026 – New year, familiar trends!? Hybrid sales in B2B

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communicode trainee speed dating 2023

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