conference
bvik Deep Dive - Data treasure instead of data salad: How marketers finally regain control
- -
- 12:00 PM – 7:00 PM
- communicode
- Wittekindstr. 1a, 45131 Essen
communicode invites to an interactive workshop together with the bvik.
B2B communication in the industry often goes hand in hand with a complex digital media processing chain involving a whole range of systems and organisational units. Accordingly, many different stakeholders are involved, from internal departments to external service providers. In addition, the market is increasingly forcing companies to offer digital services that must be built across heterogeneous system landscapes and complex organisational structures.
A treasure trove of data
As a marketing decision-maker, you are challenged to manage this distributed data and media, a growing number of communication channels and diverse markets. What's more, marketing today is more fast-moving than ever. This afternoon we will look at how you can harness the wealth of data in your own organisation and use it for marketing and communications.
After arrival and welcome, our consultants Michael Ochtrop and Mischa Wolfframm will give an impulse on the topic. Based on their practical experience, the participants experience where media and data are often ‘hidden’ in organisations - entertaining and also a little cheeky.
Afterwards, Turck's success story will give us concrete recommendations for action and insights into which strategies and methods were relevant in the project and how they can also be effective for your own initiatives.
Our workshop is about developing ideas and solutions for specific tasks. By taking on predefined roles, different perspectives are made possible, which breaks up entrenched thinking and enables balanced assessments and decisions.
We end the afternoon in a cosy atmosphere with drinks and snacks.
Agenda
13:00 - Arrival, getting to know each other over a snack
13:30 - Welcome by the bvik and communicode
13:45 - Impulse: Where is all the damn data...? Michael Ochtrop, Mischa Wolfframm
14:15 - Best case Turck, Stefan Höser
14:45 - Introduction round
15:15 - Coffee break
15:45 - Workshop in 3 groups, Stephanie Ebbert
17:00 - Summary and learnings
17:30 - Closing and networking, after-work beer
Michael Ochtrop
communicode AG
As co-founder of communicode, Michael Ochtrop has focused in particular on strategies for information management and system evaluation. To this end, he develops technical and procedural concepts for the introduction of software solutions in organizations. With over 20 years of experience, he is familiar with almost every scenario in the context of data management. His aim in customer projects is to turn all those involved into convinced users and thus make the company more successful. After all, software only leads to improvements in conjunction with people and processes.
Michael Wolfframm
communicode AG
As Business Consultant, Michael Wolfframm is responsible for the Business Solutions team at communicode. In his career - particularly at Triumph (Japan) - he has dealt intensively with the processes surrounding logistics and fulfillment in wholesale and e-business. (E-)Business consulting, conception and development of customer experience, online marketing and automation are among his current topics. In addition to e-commerce initiatives, the digitalization and marketing of services from the backend to the user (end-to-end) are also on his agenda for our clients' B2B strategies.
Stefan Höser
Hans Turck GmbH & Co. KG
Stephanie Ebbert
communicode
Stephanie is an experienced UX designer and Art Director at communicode. She develops and optimizes digital products such as websites, stores and apps for demanding B2B and B2C customers. For her, more than just “beautiful design” counts - real user experiences are created through user testing, interviews and psychology. Because nothing convinces better than happy users and successful stores!