Black Friday, Cyber Week, and Christmas: Campaigns that drive your customers to make a purchase

Flat-rate discounts eat into your profit margin. Unclear user guidance causes customers to abandon purchases right before checkout. The weeks from Black Friday through Christmas are crucial in determining whether your store will reach its full potential or lose out on revenue.

The good news: Shopware 6 already offers everything you need for effective campaigns right out of the box. The key is to use these features in a way that works for your customers while remaining manageable for your team.

That’s why, in this webinar, we combine UX know-how with Shopware expertise. For each topic, we’ll first show you what your customers need, and then how to implement it in Shopware. We’ll use only standard features – no additional plugins – which keeps your solution maintainable, updatable, and predictable. Our examples are drawn from real-world projects.

What to expect:

• Promotions that work:

  A discount only drives sales if it’s understood and remains visible all the way to checkout. We’ll show you how to set up Black Friday discounts, coupon codes, discounted or free add-on items based on order value, and free shipping for orders over a minimum amount using promotions and the Rule Builder.

• Personalization that drives sales:

  Learn which offers will help you reach new customers, regular customers, and newsletter subscribers at the right moment, and how to display relevant offers based on shopping cart contents, ordering behavior, or customer groups.

• A direct path to purchase:

  Promotions and gift ideas must be easy to find, and product pages must be compelling. We’ll show you how to achieve this using experience zones, dynamic product groups, and Shopware settings.

• Common pitfalls:

  Unclear promotion terms confuse customers and lead to abandoned carts. We’ll analyze the most common causes and show you how to prevent discounts from unintentionally combining in Shopware.

• Live Q&A:

  Ask your questions directly to our UX and Shopware experts.

  What you’ll take away:

• concrete ideas and implementation strategies for your campaigns, from Black Friday through Cyber Week to Christmas
• clarity on which promotional mechanics you can cover using Shopware’s standard features and where you don’t need an additional solution
• practical knowledge on how to set up discount logic properly and avoid margin losses
• UX criteria to evaluate your promotional and product pages as well as the checkout process, helping you reduce shopping cart abandonment

• insights from real-world projects that you can apply to your own store

  Who is this webinar for?

This webinar is designed for professionals who want to prepare their store for the holiday shopping season and efficiently implement marketing campaigns, particularly:

• E-commerce managers and decision-makers at medium-sized and large companies
• Heads of e-commerce, e-commerce managers, and digital product owners
• Marketing managers and heads of marketing responsible for online campaigns
• IT directors and digital decision-makers who oversee Shopware projects and prioritize a maintainable, standard solution
• existing communicode customers who want to get more out of their Shopware store

November 12, 2026 | 10:00 a.m. to 11:00 a.m. | Free

Experience firsthand how to combine discounts, personalization, and user guidance in Shopware to turn visitors into buyers.

👉 Register now for free and get your store ready for the busiest sales period of the year.

The Speakers