When it comes to digital sales channels, it is no longer enough to simply present products in a technically accurate manner. It is crucial that product information is consistent, contextualized, and tailored to the target audience in order to inform and convince.
Product Experience Management (PXM) helps companies present their products across all digital touchpoints in a way that is understandable, relevant, and emotionally appealing—thus actively contributing to the customer experience and purchasing decision.
AI
pim
content strategy
brand customer experience
strategy transformation
commerce performance
customer experience