Optimization of product data in B2B sales: Added value through digital sales support

In the world of B2B sales, representatives of large companies are facing an increasing challenge: their customers expect not only customized solutions, but also a precise presentation of the benefits and options that best meet their needs. Sales staff are faced with the challenge of preparing a wealth of product information and materials in such a way that they are tailored to the specific needs of their customers. This – often still manual – work takes time and is prone to errors.

The challenge: presenting product information in a meaningful way

In B2B sales, product data must provide sales support through accurate product information that is up-to-date, error-free, and adaptable for a wide range of target groups. However, the reality is often different: sales teams spend a lot of time manually compiling information. This costs resources, is prone to errors, and leads to inefficient processes.

Potential sales opportunities go untapped

Incomplete or difficult-to-access product information has a negative impact on the sales process. Potential customers cannot immediately find the information that is relevant to their decision. In the worst case, this can lead to them switching to the competition – a clear competitive disadvantage.

The solution: A customized content supply chain

There are many reasons why it is so difficult to compile the right sales documents, and these vary depending on the company, its systems, and its processes. To solve this problem, let's take a look at the content supply chain. It describes the entire life cycle of content – from creation and management to targeted delivery. A well-functioning content supply chain is essential for providing sales with the right content at all times. Only then can true digital sales support be achieved.

How we solve your data chaos in sales

In workshops, we identify your specific corporate and departmental goals in order to achieve concrete business value. For example: Which product information is already successfully supporting your sales today? Which sales targets need to be achieved and which customer requirements cannot be met today or can only be met with difficulty? After analysing your content supply chain, we focus on the results of the workshops to determine which measures are necessary to optimize existing processes and resolve bottlenecks and weaknesses. We also involve the departments involved and – if desired – their target customers, so that a holistic picture is created and effective product communication is guaranteed.

By using modern technologies, we enable a more targeted presentation of information that is precisely tailored to the needs and interests of your customers. Sales representatives are given the opportunity to select relevant content and thus create a customized experience for their customers.

In B2B communication, the more tailored the information is to the sales team, the better they can prepare for the sales pitch and the higher the probability of closing the deal. Our solutions make it possible to provide customized product information for a wide range of customer needs – automatically, up-to-date, and precisely tailored to the respective use case.

Added value for your sales strategy: more efficient processes, higher closing rates

Our goal is to increase the efficiency of your sales processes and sustainably increase customer satisfaction. By taking a personalized approach to product information and sales support, large B2B companies can build long-term relationships with their customers and strengthen their competitive advantage.

Do you want to resolve your data chaos in sales and finally work efficiently with product information? Contact us – we will support you with a customized analysis and implementation concept.